#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)

#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)

Mike Haney, Levels Editorial Director, and Casey Means, Levels Chief Medical Officer, sat down with Jon Bier, Founder and Chief Executive of our PR agency, Jack Taylor PR. Mike, Casey, and Jon dig into the advantages of collaborating with PR agencies, like JTPR, and how press helps bring attention to Levels and the metabolic health crisis.


Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl


Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(11:18) - Work with brands that are solving problems
(14:25) - Not every brand needs PR
(20:00) - PR isn’t a silver bullet early on
(21:13) - Look at the work of a PR company
(26:30) - More transparency is better
(29:07) - Use storytelling to educate
(34:56) - Look for cultural alignment
(41:54) - Be platform agnostic
(49:38) - Think in terms of soundbites
(1:02:05) - Don’t rely on celebrities and athletes

Transcripts & Show Notes

Watch the Video – https://youtu.be/YndcxHKAnO4

Avsnitt(291)

#51 - The science of breathwork (Emily Hunter & Mike Haney)

#51 - The science of breathwork (Emily Hunter & Mike Haney)

Levels' Head of Content, Mike Haney, sat down down with Emily Hunter, Registered Dietitian, Co-Founder and Head of Product of Othership: Breathing App (formerly known as Inward Breathwork). The app al...

9 Dec 202140min

#50 - Changing the economics of an industry (Austen Allred & Ben Grynol)

#50 - Changing the economics of an industry (Austen Allred & Ben Grynol)

Levels' Head of Growth, Ben Grynol, sat down with Austen Allred, CEO of Bloom Institute of Technology, formerly Lambda School, to discuss his approach to career-focused and lower-risk education and ho...

6 Dec 202159min

#49 - Solving synchronicity with asynchronous communication (Sam Corcos, Andrew Conner & Scott Klein)

#49 - Solving synchronicity with asynchronous communication (Sam Corcos, Andrew Conner & Scott Klein)

Levels CEO, Sam Corcos, sat down with Head of Product, Scott Klein, and Head of Engineering, Andrew Conner, to discuss the complexities and best approaches to asynchronous communication. Sign Up to G...

3 Dec 20211h

#48 - Metabolism Mentor (Austin McGuffie & Tom Griffin)

#48 - Metabolism Mentor (Austin McGuffie & Tom Griffin)

Levels Head of Partnerships, Tom Griffin, sat down with content creator, Austin McGuffie AKA Metabolism Mentor, to discuss his journey with metabolic health and how to communicate complex ideas. Sign...

1 Dec 202153min

#47 - Surprising symptoms & diseases tied to insulin resistance & metabolism (Ben Bikman & Casey Means)

#47 - Surprising symptoms & diseases tied to insulin resistance & metabolism (Ben Bikman & Casey Means)

Many diseases traditionally associated with aging have a metabolic root cause, including seemingly-unrelated conditions like tinnitus and gallbladder stones. But with a metabolic origin (specifically ...

29 Nov 202157min

#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)

#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)

Levels' Head of Growth, Ben Grynol, and Andy Schabelman, one of the first 30 employees at Airbnb who led their international expansion initiatives, sat down to discuss the nuances and complexities of ...

26 Nov 202135min

#45 - How to read a nutrition paper (Matt Laye & Mike Haney)

#45 - How to read a nutrition paper (Matt Laye & Mike Haney)

Mike Haney, Head of Content at Levels, sat down with Dr. Matt Laye, to discuss Matt's approach to deconstructing research based articles and what it means to actually digest a scientific based article...

24 Nov 202156min

#44 - Creating engagement in a world of ever changing attention (Ali Spagnola & Ben Grynol)

#44 - Creating engagement in a world of ever changing attention (Ali Spagnola & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with long-time Levels friend and content creator, Ali Spagnola, to discuss how she strikes a balance with her content in order to serve the ever-changing au...

22 Nov 202150min

Populärt inom Hälsa

somna-med-henrik
rss-bara-en-till-om-missbruk-medberoende-2
rss-jossan-nina
alska-oss
inga-beiga-morsor
sexnoveller-deluxe
rss-viktmedicinpodden
rss-vuxna-pa-latsas
brottarbroder
angestpodden
vinterpasset
sova-med-dan-horning
not-fanny-anymore
johannes-hansen-podcast
rss-sjalsligt-avkladd
sag-det-bara
sa-in-i-sjalen
medicinvetarna
psykologsnack
halsoveckan-by-tyngre