The 7 Human Hijacks - Covert Marketing Methods the Brain Can't Resist
My First Million31 Okt 2023

The 7 Human Hijacks - Covert Marketing Methods the Brain Can't Resist

Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig’s backstory check out episode 95 (https://tinyurl.com/jwbb88sd). Want to see more MFM? Subscribe to our YouTube channel here. Want MFM Merch? Check out our store here. Want to see the best clips from MFM? Subscribe to our clips channel here. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ — Show Notes: (0:00) Intro (4:00) The Illusion of Choice (7:00) Pepsodent: Make it about them (12:00) Otis: A Powerful Demonstration (24:00) Lucky Strike Cigarettes: Help them rebel (35:00) Great American Breakfast: Unquestionable proof (43:00) NIKE: Sell the dream (49:00) Social campaigns: Verbal Kill Shots (56:00) Probiotics: Creating a category (1:04:00) Recap: 7 Human Hijacks — Links: • Golden Hippo - https://www.goldenhippo.com/ • Craig’s first MFM episode - https://tinyurl.com/jwbb88sd • Pepsodent - https://www.pepsodent.com/ • Otis - https://www.otis.com/ • Lucky Strike - https://www.luckystrike.com/ • Vibram - https://www.vibram.com/ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Avsnitt(787)

$1M+/yr Local Businesses Hidden in Plain Sight

$1M+/yr Local Businesses Hidden in Plain Sight

Episode 706: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about offline businesses that are crushing it.  — Show Notes: (0:00) Be a $1M dollar business spotter (4:56) Swim lessons franchise (6:34) AWS for the Amish (17:25) At home pet euthanasia service (25:37) Take out order call center (42:35) Cheat code: Coaches (52:13) Add a performance — Links: • Steal Sam's guide to turn ChatGPT into your Executive Coach: https://clickhubspot.com/ogh • Goldfish Swim School - https://goldfishswimschool.com/  • IbyFax - http://ibyfax.com/  • Lap of Love - https://www.lapoflove.com/  • Tarro - https://www.tarro.com/  • Owner - https://www.owner.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

12 Maj 1h

Asking a Billionaire Investor How to Turn $10,000 into $1M ft. Mohnish Pabrai

Asking a Billionaire Investor How to Turn $10,000 into $1M ft. Mohnish Pabrai

Episode 705: Shaan Puri ( https://x.com/ShaanVP ) sits down with Mohnish Pabrai ( https://x.com/MohnishPabrai ) about how to turn $10K into $1M.   Show Notes: (0:00) Simple = Genius (28:00) Never over-leverage (30:30) Risk vs uncertainty (33:00) Too hard pile (35:30) Be 1 inch wide, 1 mile deep (39:00) Learn from losers (43:30) A case for napping (48:00) Having an owner’s manual (53:00) Dying with zero (1:10:00) India’s Greatest Investor — Links: • Want to invest like a Billionaire? Get Mohnish's investment playbook: https://clickhubspot.com/mnp • Value Investors Club - https://www.valueinvestorsclub.com/  • Japan Company Handbook - https://tinyurl.com/489czpkp  • Dakshana - https://www.dakshana.org/ • BJ21 - https://bj21.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

9 Maj 1h 20min

I dropped out of high school…Now I’m building a $1T dollar company

I dropped out of high school…Now I’m building a $1T dollar company

Episode 704: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Blake Scholl ( https://x.com/bscholl ) about he went from high school dropout to Groupon to the founder of a supersonic jet startup.  — Show Notes: (0:00) Find your red line (4:29) Problems hidden in plain sight (13:00) The making of Boom Supersonic (23:00) No rules of thumb (29:13) Blake's favorite interview question (34:22) Demo Day at YC (38:13) Selling Richard Branson (47:46) Being a dark matter founder (52:14) What does the most ambition of yourself look like? (55:51) Progressively overturning of the skeptics (1:01:06) Working with Jeff Bezos at Amazon — Links: • Steal Shaan's $20M Pitch Deck: https://clickhubspot.com/wem • Boom - https://boomsupersonic.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

7 Maj 1h 11min

The Most Valuable Skill For Any Founder

The Most Valuable Skill For Any Founder

Episode 703: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to George Mack ( https://x.com/george__mack ) about high agency.  — Links: • Steal Sam's guide to turn ChatGPT into your Executive Coach: https://clickhubspot.com/wec • High Agency - https://www.highagency.com/  • Nick Mowbray episode - https://www.youtube.com/watch?v=4pHcxoZ0j9A  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

5 Maj 58min

Brainstorming $10M+ business ideas with Jess Mah

Brainstorming $10M+ business ideas with Jess Mah

Steal Jess' Billion-Dollar Startup Playbook [for free]: https://clickhubspot.com/jhm Episode 702: Shaan Puri ( https://x.com/ShaanVP ) boards the private jet of Jess Mah ( https://x.com/jessicamah ) to brainstorm business ideas and talk about her process for vetting which ideas to jump on.  — Show Notes:  (0:00) Buying a jet (5:37) Barn full of horses (8:44) Business ideas matrix (11:06) Idea: DOGE as a service (13:30) Idea: Vertical agents (16:52) Idea: Cargo ship coating (21:26) Idea: Holy Health (25:07) Building a team with digital twins (28:46) Jess’s 0 - 1 framework (31:09) Worst advice from Silicon Valley (35:44) Find a starving crowd (37:55) Idea: Divorce.fund (38:36) Failures: Credboost (46:08) Ignorant of past, realistic of present, delulu of the future (49:58) Engineering serendipity (56:12) AI for medicine — Links: • Mahway - https://mahway.com/  • YC’s Request for Startups - https://www.ycombinator.com/rfs  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

2 Maj 1h 3min

How Nick Saban’s Side Hustle Might Make Him a Billionaire

How Nick Saban’s Side Hustle Might Make Him a Billionaire

Episode 701: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about Nick Saban’s car dealership play, plus the most defensible ideas for AI startups.  — Show Notes:  (0:00) Car dealership billionaires (13:35) Local Maxima (17:07) Most defensible AI ideas right now 34:40) AI workflows for profitable newsletters (43:10) Spermracing  — Links: • Want to make $ with AI? Get the database here: https://clickhubspot.com/bfu • John Elway - https://www.elwaydealers.com/  • Lovable - https://lovable.dev/  • Replit - https://replit.com/ • Bolt - https://bolt.new/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

28 Apr 54min

5 under-the-radar trends (+ our business ideas)

5 under-the-radar trends (+ our business ideas)

Want to spot trends before they explode? Get the guide here: https://clickhubspot.com/wdv Episode 700: Sam Parr ( https://x.com/theSamParr ) talks to Steph Smith ( https://x.com/stephsmithio ) about business trends that are currently untapped and ripe for opportunity to build businesses around.  Use code "MFM" to get access to Steph's Internet Pipes - http://internetpipes.com/ — Show Notes:  (0:00) Trend 1: Hearing Loss (11:33) Trend 2: eVTOL (17:42) Trend 3: Psychedelics (24:26) Trend 4: New Job Skills (42:50) Trend5: Nature technology — Links: https://www.faa.gov/newsroom/new-rule-faa-ready-air-travel-future https://psychedelicalpha.com/data/psychedelic-laws https://x.com/stephsmithio/status/1877418726485799283 https://www.amazon.com/Immense-World-Animal-Senses-Reveal/dp/0593133234 https://asknature.org/ https://internetpipes.com/ https://mischiefusa.com/ https://clickhubspot.com/wdv — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

24 Apr 51min

The Board Game Billionaire: From a $10k Kickstarter to $100M/Year Business

The Board Game Billionaire: From a $10k Kickstarter to $100M/Year Business

Want your own $100M side project? Get our guide to win your first 100 customers: https://clickhubspot.com/wfp Episode 699: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Elan Lee ( https://x.com/elanlee ) about growing Exploding Kittens from a $10K Kickstarter campaign to $100M dollar company.  — Show Notes:  (0:00) Humble Success: Exploding Kittens Insights (8:07) The origin story - From 10k to $9M on kickstarter (16:17) Focus on the crowd, not the funding (20:41) Games should not be entertaining (23:52) The Kitty Test pilots (27:57) $0 marketing hacks (38:49) Pushing past the ‘no’ (41:07) Business as a game (45:32) Creativity loves constraints (54:28) Irritation is the source of innovation (59:13) Designing a game with Tim Ferriss (01:04:08) Do what never makes you bored — Links: • Exploding Kittens - https://www.explodingkittens.com/  • Paxsite - https://www.paxsite.com  • Elan on TikTok - https://www.tiktok.com/@mrelanlee  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

21 Apr 1h 16min

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