The 7 Human Hijacks - Covert Marketing Methods the Brain Can't Resist
My First Million31 Okt 2023

The 7 Human Hijacks - Covert Marketing Methods the Brain Can't Resist

Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig’s backstory check out episode 95 (https://tinyurl.com/jwbb88sd). Want to see more MFM? Subscribe to our YouTube channel here. Want MFM Merch? Check out our store here. Want to see the best clips from MFM? Subscribe to our clips channel here. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ — Show Notes: (0:00) Intro (4:00) The Illusion of Choice (7:00) Pepsodent: Make it about them (12:00) Otis: A Powerful Demonstration (24:00) Lucky Strike Cigarettes: Help them rebel (35:00) Great American Breakfast: Unquestionable proof (43:00) NIKE: Sell the dream (49:00) Social campaigns: Verbal Kill Shots (56:00) Probiotics: Creating a category (1:04:00) Recap: 7 Human Hijacks — Links: • Golden Hippo - https://www.goldenhippo.com/ • Craig’s first MFM episode - https://tinyurl.com/jwbb88sd • Pepsodent - https://www.pepsodent.com/ • Otis - https://www.otis.com/ • Lucky Strike - https://www.luckystrike.com/ • Vibram - https://www.vibram.com/ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Avsnitt(787)

Anti-Business Billionaires: Lessons from Steve Jobs, James Dyson, and Yvon Chouinard

Anti-Business Billionaires: Lessons from Steve Jobs, James Dyson, and Yvon Chouinard

Episode 698: Sam Parr ( https://x.com/theSamParr ) talks to David Senra ( https://x.com/FoundersPodcast ) about what qualities make an anti-business billionaire.  — Show Notes:  (0:00) High Level of Disagreeableness (9:02) Extreme Self-Confidence (12:55) Product Quality Obsessed (18:37) Retention of Total Control (27:28) Exit Strategy is Death — Links: • Steal Sam's guide to turn ChatGPT into your Executive Coach: https://clickhubspot.com/wcv • Play Nice But Win - https://tinyurl.com/uuwumk8d  • Creative Selection - https://tinyurl.com/bdz8f9ae  • Founders Podcast - https://www.founderspodcast.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

17 Apr 42min

From making $6/week selling worms to making $110M+

From making $6/week selling worms to making $110M+

Episode 697: Shaan Puri ( https://x.com/ShaanVP ) sits down with James Currier ( https://x.com/JamesCurrier ) to talk about going from $0 to $110M through network effects.  — Show Notes:  (0:00) $0 to $1.6B (4:23) Your life on network effects (8:00) Savage founders (13:40) Speed (15:49) The art of unlearning (21:23) Technology window curves (30:29) Network Vampire attacks (37:37) Language first (43:15) Tickle (42:29) Finding a business bromance (58:47) James isolation mistake (1:01:27) Become an API (1:05:02) AI business ideas (1:16:07) What to do in your 20s (1:22:18) One world currency (1:32:16) Go to therapy — Links: • Steal Shaan's $20M Pitch Deck: https://clickhubspot.com/qrd • NFX - https://www.nfx.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

15 Apr 1h 38min

Are tariffs good or bad for founders?

Are tariffs good or bad for founders?

💰 Steal Shaan's [free] Episode 696: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about what they’re doing about the tariffs.  — Show Notes:  (0:00) Intro (3:13) Tariffs (22:00) Medieval Times (27:48) Shaan's process for finding edges — Links: • Shaan's $20M Pitch Deck: https://clickhubspot.com/uve • Medieval Times - https://www.medievaltimes.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

11 Apr 48min

The Happiest Man in Atlantis (A Short Story)

The Happiest Man in Atlantis (A Short Story)

💰 Steal Shaan's $20M Pitch Deck: Join Nick Huber and Shaan Puri for a free CEO Bootcamp on April 16th at 2pm EST: https://lu.ma/5kbwnk7v Episode 695: Shaan Puri ( https://x.com/ShaanVP ) tells the story of finding what is truly valuable.  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

9 Apr 14min

"Ocean is the new space" - 7 Wild Ideas for the $3 Trillion Dollar Frontier

"Ocean is the new space" - 7 Wild Ideas for the $3 Trillion Dollar Frontier

[free] Episode 694: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Will O’Brien ( https://x.com/willobri ) about how the ocean is the new hot girl.  — Show Notes:  (0:00) Ocean is the new space (8:50) Ocean surveying (10:25) Sea grass restoration (16:39) Defense drones (22:34) Underwater cable networks (31:51) Technology windows (38:16) Lab-grown seafood (41:03) Pirate treasure profit sharing (44:03) Marine geo-engineering (47:43) A new era for tech guys (57:52) Who Will admires (1:01:00) Underrated conspiracy theories (1:10:27) Becoming a monk — Links: • Ulysses - https://www.ulysses.eco/  • Saildrone - https://www.saildrone.com/  • Saronic - https://www.saronic.com/  • Wildtype Foods - https://www.wildtypefoods.com/  • Rainmaker - https://www.rainmaker.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

7 Apr 1h 16min

The Step-by-Step Playbook We Used to Build a $100M+ Newsletter Business

The Step-by-Step Playbook We Used to Build a $100M+ Newsletter Business

[free] Episode 693: Sam Parr ( https://x.com/theSamParr ) talks to Alex Lieberman ( https://x.com/businessbarista ) and Austin Rief ( https://x.com/austin_rief ) about how to build a profitable newsletter.  — Show Notes:  (0:00) Intro (3:12) 0 to 100K subscribers (9:18) Nontraditional hires (15:26) 100K to 1M subscribers (35:00) Entrepreneurs Operating System (43:27) 8-figure Exits (55:28) How to start a newsletter in 2025 (1:02:57) Newsletter ideas — Links: • The Hustle - https://thehustle.co/  • Morning Brew - https://www.morningbrew.com/  • Traction - https://tinyurl.com/5dfh3nx9  • Arena Magazine - https://arenamag.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

4 Apr 1h 13min

$100M founder predicts what will be big in 5 years

$100M founder predicts what will be big in 5 years

💰 Get the [free] Episode 692: Sam Parr ( https://x.com/theSamParr ) talks to Justin Mares ( https://x.com/jwmares ) about what’s going to be big in the next 5 years.  — Show Notes:  (0:00) Intro (3:16) Longevity products for dogs (9:24) Toxin testing (19:55) Function and Superpower (26:19) Doctor for your home (37:25) Skin gut health (47:39) Natural fiber clothing (51:04) Justin's take on vaccines — Links: • Truemed - http://truemed.com/  • Justin’s Substack - https://justinmares.substack.com/  • Rorra - https://rorra.com/  • Light Labs - http://lightlabs.com  • Eurofins - https://www.eurofins.com/  • Function Health - https://www.functionhealth.com/  • Superpower - https://superpower.com/  • InsideTracker - https://info.insidetracker.com/  • Lightwork - https://www.dolightwork.com/  • r/moderatelygranolamoms - https://www.reddit.com/r/moderatelygranolamoms/  • Paul Saladino - https://www.paulsaladinomd.co/  • NADS - https://nadsunder.com/  • Pact - https://wearpact.com/  • ExOfficio - https://www.exofficio.com/  • Ryker - https://rykerusa.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

31 Mars 57min

7 Business Ideas from a Unicorn Founder

7 Business Ideas from a Unicorn Founder

💰 Get the [free] Episode 691: Shaan Puri ( https://x.com/ShaanVP ) talks to Immad Akhund ( https://x.com/immad )  about the businesses he would start if he wasn’t running a unicorn. — Show Notes:  (0:00) Intro (2:17) IDEA: Lunar nuclear power plant (5:04) IDEA: Defense tech (10:09) The Peter Thiel test (13:52) IDEA: Selling stars (15:54) IDEA: Enterprise Agents (22:45) IDEA: Digital Twin CEO (32:39) Find accepted abuse (36:18) Silicon Valley Bank fail (44:15) Bets with asymmetric upside (54:07) Choose your mess — Links: • Mercury - https://mercury.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

27 Mars 59min

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