Ep. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial Times

In this week’s episode of the AdTech Heroes podcast, we discuss digital video with Barry John, Head Of Sales Operations at Channel 4. Barry begins the episode by sharing more about his background in digital advertising. We learn that Barry has worked in digital advertising for 20 years, and he initially started in ad operations and digital display. He explains that his focus has been on progressing and understanding how to develop technological solutions. Barry then goes on to discuss how he and his team have developed their roles as the digital industry has changed. Viewing behaviours and patterns are discussed, and Barry explains how Channel 4 decides when to air certain shows. He also talks about how important programmatic advertising is in his day-to-day life working at Channel 4. Barry goes on to talk about the impending death of the third-party cookie and how it affects business at Channel 4, explaining that for them, it doesn’t make any difference at all. Finally, the episode wraps up with Barry sharing what he would choose as his adtech superpower if he could. Learn all about digital video by tuning in to the latest episode of the AdTech Heroes podcast with Barry John, Head Of Sales Operations at Channel 4. Channel 4 We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

29 Sep 202148min

On this week’s episode of the AdTech Heroes podcast, we discuss regulation in the digital advertising industry with John Doherty, Partner at Penningtons Manches Cooper LLP. Penningtons Manches Cooper is a leading UK and international law firm with offices in Europe, Asia, South America, and the United States. John is the first guest of the AdTech Heroes podcast to give a legal perspective of the digital advertising industry. The episode kicks off with John answering how regulated the digital advertising industry is currently. Working at a firm with international offices, we learn from John how regulation differs across different countries. John also answers whether he believes that the UK or European markets are leading the way when it comes to regulation in the advertising space. In the digital advertising world, Google, Facebook, and Amazon are dominating the landscape in terms of revenue and scale. In this episode, John discusses whether he believes these giant companies are taking enough responsibility for data security and privacy. Another big topic of conversation is that countries such as the UK are looking to ban junk food advertising. John gives his opinion on how he expects this ban to affect many household brands and what similar bans could mean for the digital advertising industry in the future. Learn all about regulation in the digital advertising industry from law expert and partner at Penningtons Manches Cooper LLP, John Doherty. Penningtons Manches Cooper LLP We’d love to hear from you. Schedule a call with one of our contextual advertising experts today at https://Seedtag.com.

25 Aug 202146min