Ep. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at Roku

Ep. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at Roku

How has TV trading changed over the last decade? Has it properly adjusted to consumer change?

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These were the two questions we posed to our guest, for today's episode of AdTech Heroes.

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During the conversation, Mike & Dal discuss:

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✅ How has TV changed and how is it adjusting to consumer change?

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✅ Programmatic vs direct. How has that evolved?

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✅ How do you now measure TV effectiveness?

Avsnitt(59)

Ep. 11: Innovation in Media with Caroline Moffat, Innovation Director at Publicis Media

Ep. 11: Innovation in Media with Caroline Moffat, Innovation Director at Publicis Media

In the latest episode of the AdTech Heroes podcast, we discuss innovation in media with Caroline Moffat, Innovation Director at Publicis Media. Caroline has over ten years of experience in the industr...

14 Feb 202231min

Ep. 10: Becoming a Founder in Ad Tech, with Gurman Hundal, Co-Founder and CEO at MiQ

Ep. 10: Becoming a Founder in Ad Tech, with Gurman Hundal, Co-Founder and CEO at MiQ

In this week’s episode of the AdTech Heroes podcast, we discuss what it’s like to be a founder in ad tech, with Gurman Hundal, Co-Founder and CEO at MiQ. MiQ is a programmatic media partner for market...

31 Jan 202237min

Ep. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHD

Ep. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHD

On this week’s episode of the AdTech Heroes podcast, we speak with James Buckle, chief digital officer of PHD global business at PHD. PHD is a growth-focused media and marketing communications agency,...

21 Dec 202138min

Ep. 8: On the Role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health

Ep. 8: On the Role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health

In this week’s episode of the AdTech Heroes podcast, we discuss the role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health. The episode begins with R...

7 Dec 202133min

Ep. 7: On Diversity in Ad Tech with Azad Ali from Spark Foundry UK, and Sumeet Patpatia from Schibsted

Ep. 7: On Diversity in Ad Tech with Azad Ali from Spark Foundry UK, and Sumeet Patpatia from Schibsted

In this week’s episode of the AdTech Heroes podcast, we discuss diversity and inclusion with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, I...

27 Nov 202135min

Ep. 6: On Digital Recruitment with Edward Steer, CEO at Sphere Digital Recruitment

Ep. 6: On Digital Recruitment with Edward Steer, CEO at Sphere Digital Recruitment

In this week’s episode of the AdTech Heroes podcast, we discuss digital recruitment with Edward Steer, Co-Founder and CEO at Sphere Digital Recruitment. Sphere Digital Recruitment places candidates in...

9 Nov 202139min

Ep. 5: On Corporate Trading with Dom Blacklock, Vice President Programmatic at Active International

Ep. 5: On Corporate Trading with Dom Blacklock, Vice President Programmatic at Active International

In this week’s episode of the AdTech Heroes podcast, we interview Dom Blacklock, Vice President Programmatic at Active International. A focus of the conversation is about barter, otherwise known as co...

13 Okt 202126min

Ep. 4: On the Role of the Programmatic Trader with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe

Ep. 4: On the Role of the Programmatic Trader with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe

In this week’s episode of the AdTech Heroes podcast, we speak with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe, to discuss the role of the programmatic trader. Publicis Gro...

6 Okt 202128min

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