Strategic Marketing | Episode 12
The Danielle K. White Show17 Apr 2018

Strategic Marketing | Episode 12

Production is the topic this week as the ladies discuss tools of strategic marketing to attract clients and team members, how being real makes us more vulnerable and trustworthy, that where we are in life is based on the choices we make, and how it's necessary to let Assertive Sally take the stage when things need to get done.


Point #1: Throw Yourself Under the Bus

  • It's in our nature to want to look perfect all of the time. Yet, when you allow others to see the real you, that's what make you relatable as a human being. When you throw yourself under the bus and allow people to get to know the real you, sans the filters and editing, you become more trustworthy in people's eyes.
  • Danielle: Back in the day when I started my brand on YouTube, people saw the real me. I'd talk about my sucky hair and show them the products that I used. I threw myself under the bus all the time. That's what people can relate to - someone who is real, someone who is like them. If you place yourself too high above others, they won't trust you or even be able to relate to you.

QUESTION: In your experience, do you tend to trust and relate to people who expose their flaws or people who wear a mask of perfection?

Point #2: Assertive Sally

  • As women, we tend to play small and we don’t want to be labeled as the mean woman or the crazy bitch. But you need to access that authoritative power to lay shit down and get shit done. At the end of the day, shit’s going to go sideways at some point, and the nice, Passive Aggressive Polly in you is never going to get anything done.
  • Danielle: I have this surgeon side where everything is black and white, where I micro manage everything. And then I have the me I love - my artist hippy side. In my business, both sides of me are needed. Don't be afraid to allow Sally Assertive to show up when things need to get done.

QUESTION: Where in your life are you avoiding useful confrontation or collision because of your beliefs about how women 'should' show up?

Point #3: Create Your Dream Team

  • Marketing to attract the ideal client is essential, but have you ever thought about marketing to attract the ideal team member for your salon; someone who will be an asset to your team and help continue marketing and promoting your brand?
  • Danielle: You create who you work with and who you work on. As stylists, we have a story about who we are and who we take on as clients - that we’re just so grateful to have clients and to have help. Actually, a little more research needs to go into finding the right team member that fits the vibe and the vision of where we want to go.

QUESTION: What do you think about your team? Is it your Dream Team?

Point #4: Superwoman

  • Coach Ani: What we do is not easy and is a lot of work. When people say they want to do what we’re doing, what they're seeing are the highlight reels - the podcasts, the events, the results. What they're not seeing is the amount of work and hustle that's required behind the scenes to create and manage everything.
  • Danielle: I got to a place where I had no 'me' time. I kept adding things to my checklist and found myself staying up late doing follow up emails and blogs, getting up early and then doing it all over again, day in and day out. It was a shitshow.

QUESTION: Where are you spreading yourself too thin? How is that working for you?

Point #5: Surrender and Choose Your Story

  • Danielle: You choose your outcome and you choose how fast you grow. It takes consistency of choosing to create a better day, every single day. People give up too quickly and say it’s too far out of their reach. Where I am today seemed impossible just a few years ago, but now that I’m here, it doesn’t seem so far fetched or out of my reach anymore - something shifts.
  • Power is all about capacity. When you’re uncomfortable and you don’t know what to do, and you don’t know how to go forward, you’re just reaching your capacity. You have two options: You can shrink back or you can push through. That version of you will die, but you grow to become something else - a better version of yourself.

QUESTION: In your experience, when you have reached your capacity, what do you do to push through?

Quote of the Week:

"If you feel something is uncomfortable or unnatural, maybe you should visit that. I would challenge everyone who’s listening to ask yourself: where am I feeing uncomfortable? Can I challenge myself to break through that and learn things about myself? Don’t be afraid of change, you’re just becoming a better version of yourself."

-- Danielle White

"When I sat on the beach and Garrett asked us to close our eyes and envision where we wanted to be in a year, a voice said this is where you are supposed to be. So it became an obsession for me. I kept asking myself, what do I have to do to get there? I saw that it could be done differently, so why wouldn’t I do it?" Once I decide I don’t want to be where I am, I realize that no one can change it and no one can save me, but that everything is up to me."

--Anianne Rivera

"Just put in the work. It’s so crazy to see growth when it happens. It's the hustle and the grind every single day that people don’t want to do that actually gets you the results you want. So stop being shy about putting in the work. If you have goals or things in life that you’re trying to achieve, do the work."

--McKenzi Davis

Avsnitt(260)

Turning Mental Health Struggles into Superpowers: Bailee White's Journey to Success and Self-Discovery

Turning Mental Health Struggles into Superpowers: Bailee White's Journey to Success and Self-Discovery

In this powerful episode of The Danielle K. White Show, Danielle and her daughter, Bailey D. White, explore how mental health challenges like ADHD, OCD, and bipolar disorder can become catalysts for success rather than setbacks. Bailey shares her deeply personal story of navigating life with these conditions, rejecting traditional education, and pursuing her passion for music. Learn how she transformed struggles into strengths, defied societal expectations, and embraced her unique path to success. This raw and inspiring conversation touches on themes of resilience, alternative learning, and the power of using creativity as a coping mechanism. If you've ever felt different or misunderstood, Bailey's journey will encourage you to see your challenges as growth opportunities. Please tune in to hear more about her remarkable rise in the music industry and her mental health journey's role in shaping her success. 🔗 Learn more at: www.daniellekwhite.com 📸 Follow Bailey on Instagram: @bailee.d.white 📸 Follow Danielle on Instagram: @daniellekwhite

22 Okt 202436min

Elena Cardone on Building the 10X Empire: How She and Grant Cardone Created a Billion-Dollar Legacy

Elena Cardone on Building the 10X Empire: How She and Grant Cardone Created a Billion-Dollar Legacy

In this inspiring episode of The Danielle K. White Show, Danielle sits down with entrepreneur, author, and real estate mogul Elena Cardone to discuss the pivotal moments that shaped her journey and how she and her husband, Grant Cardone, built the renowned 10X Empire. Elena shares her fascinating story of persistence, including how she met Grant and their sacrifices to create a billion-dollar real estate and personal development business. With her unique perspective on balancing family, business, and a shared mission, Elena offers actionable advice for entrepreneurs and power couples looking to leave a lasting legacy. Listen in to discover the strategies behind their empire-building success and how you can live a 10X life.

15 Okt 202444min

How Danielle K. White Built a Multi-Million Dollar Hair Business

How Danielle K. White Built a Multi-Million Dollar Hair Business

In this exclusive episode of The Danielle K. White Show, Danielle shares her incredible story of transforming from a struggling hairstylist into a multi-million dollar beauty mogul, originally aired on The Money Mondays. Tune in as Danielle reveals how she shattered the beauty industry’s norms, doubled her prices overnight, and built a thriving brand that redefined hair extensions with her proprietary Natural Beaded Rows technique. Topics Discussed: Building a business from the ground up The importance of authenticity in personal branding How to set your prices and charge what you’re worth Managing burnout and balancing family life Overcoming criticism and negativity in business Don’t miss out on her game-changing insights and actionable advice for entrepreneurs looking to scale their businesses and create long-lasting success. Follow Danielle on Instagram: @daniellekwhite Learn more about Natural Beaded Rows: nbr.education Discover Isla Hand-Tied Hair: isla.com

8 Okt 202424min

Success in Evolution | Episode 233

Success in Evolution | Episode 233

In this episode of The Danielle K. White Show, Danielle K. White and Katie Martin dive deep into the REAL journey of entrepreneurial growth.  Success isn’t a fixed destination—it’s an evolving adventure! They’re sharing powerful insights on:  Using authenticity as your competitive edge Setting boundaries to protect your energy The importance of community in scaling your business Whether you’re building your empire, balancing business and family, or finding your true purpose, this episode is packed with actionable tips to help you grow in alignment with your authentic self. Ready for growth? Tune in on Apple Podcasts, Spotify, or wherever you listen to your favorite shows! Follow @DanielleKWhite and @KatieMartinStudio for behind-the-scenes content, inspiring stories, and first access to new episodes.

1 Okt 20241h 18min

Overcoming Personal Struggles & Building a Thriving Salon Empire – Allie Scott's Story of Resilience and Success | Episode 232

Overcoming Personal Struggles & Building a Thriving Salon Empire – Allie Scott's Story of Resilience and Success | Episode 232

In this captivating episode of The Danielle K. White Show, Danielle sits down with Allie Scott, salon owner, NBR trainer, and dear friend, to share a story of perseverance, growth, and transformation. Allie opens up about her journey as a young hairstylist, the challenges of managing a blended family, and how she built Salt Lake City’s top luxury hair salon. They dive deep into balancing business with personal life, overcoming insecurities, and the pivotal moments that shaped Allie's career, from personal struggles to discovering her passion for coaching salon owners. Allie’s transparency about dealing with narcolepsy, the highs and lows of entrepreneurship, and her relentless commitment to self-improvement will inspire anyone seeking to elevate their personal and professional life. Whether you're a hairstylist or simply in need of motivation, this episode is packed with powerful lessons on consistency, leadership, and creating lasting impact. Tune in and discover how Allie turned her challenges into opportunities for growth.

24 Sep 202455min

The Power of Resilience: Eric Rock's Story of Redemption and Growth

The Power of Resilience: Eric Rock's Story of Redemption and Growth

In this debut episode of the Danielle K. White Show, host Danielle K. White introduces her new podcast, formerly known as the Big Money $tylist Podcast. Joined by special guest Eric Rock, they dive into Eric's inspiring journey from humble beginnings to building a successful furniture and jewelry consignment business. Eric shares his unique perspective on life and entrepreneurship, emphasizing the transformative power of tunnel vision and focus, particularly after the age of 27. Tune in for a blend of personal stories, insights into brand building, and a touch of fashion and beauty as Danielle explores the paths that entrepreneurs take from the pit to the peak. Don't miss this engaging conversation filled with motivation and inspiration!

10 Sep 202454min

Plan with Purpose: Goal Setting for 2025 | Episode 230

Plan with Purpose: Goal Setting for 2025 | Episode 230

In this episode of the Big Money $tylist podcast, Katie Guthrie and Krystal Coit dive into the art of planning and vision-setting to achieve success both in life and business. They introduce the Fact Map, a powerful tool in NBR Education that helps you get clear on where you are now, where you want to be, and the steps to make it happen across four core areas—Body, Balance, Being, and Business. Katie and Krystal share their personal experiences, tips, and insights from over 20 years combined in the industry. They talk about why treating your business like a business (not just a hobby) is crucial for growth and success, plus how intentional goal-setting can bring more balance to your life. They also drop some exciting details about the upcoming NBR Retreat on December 11th - 13th, where you’ll learn how to create a future you love by putting the Fact Map into action. Whether you’re a stylist or someone looking for more balance and direction, this episode is packed with practical advice you can start applying today. Topics We Cover: - Creating a clear vision for your life and business - How to use the Fact Map to set powerful, actionable goals - Overcoming self-doubt and fear in planning for your future - How personal growth fuels professional success - Everything you need to know about our December retreat Show Notes: https://nbr.education/2024/09/10/plan-with-purpose-goal-setting-for-2025/ Join Our Insider List: ⁠⁠⁠⁠⁠⁠https://nbr.education/insider-list-opt-in⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/naturalbeadedrowsextensions/

10 Sep 202445min

Work ON Your Business, Not IN It: The NBR Retreat | Episode 229

Work ON Your Business, Not IN It: The NBR Retreat | Episode 229

Running your business feeling like you’re on a treadmill—always moving but never really getting anywhere? This week on the Big Money Stylist podcast, Danielle and NBR Lead Educator Krystal Coit discuss the transformative concept of stepping out of your business to work on it. Looking for a way to actually make this shift? Enter The Retreat, happening December 11th-13th. This isn’t just another seminar; it’s a life-changing experience where you’ll dive deep into strategies like the Fact Map—a goal-setting tool that turns your dreams into actionable plans. Plus, you’ll discover the power of being in a room full of growth-minded achievers. Ready to break free from limitations and step into your full potential? Tune in now and get all the details on how to join us at The Retreat. Show Notes: https://nbr.education/2024/09/03/work-on-your-business-not-in-it-the-nbr-retreat/ Join Our Insider List: ⁠⁠⁠⁠⁠https://nbr.education/insider-list-opt-in⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/naturalbeadedrowsextensions/

3 Sep 202432min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-borsens-finest
uppgang-och-fall
svd-ledarredaktionen
avanzapodden
lastbilspodden
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-kort-lang-analyspodden-fran-di
fill-or-kill
rss-dagen-med-di
affarsvarlden
kapitalet-en-podd-om-ekonomi
dynastin
borsmorgon
tabberaset
montrosepodden
rss-inga-dumma-fragor-om-pengar
borslunch-2