Strategic Marketing | Episode 12

Wondering what it looks like to work in the big city of LA right off the Sunset Strip? Well, today you’ll get a peek into the life of Emily Flam, a Licensed NBR Artist who has the dreamiest social media marketing. As we stalked her profile and saw her beautiful transformations, we knew we had to get her on the podcast. Emily shares her journey from dreaming of big city life to making it a reality by moving to California and joining the team at Kashmir Extension Salon with NBR Director of Education, Katie Guthrie. Now getting into marketing, they chat about how important it is to show up authentically on social media, the ups and downs of being a commission artist, and the personal growth they've both experienced in their hair industry careers. Katie and Emily also discuss the significance of continuous learning, setting goals, and how NBR (Natural Beaded Rows) can truly transform clients' lives. Emily opens up about her experiences moving from a commission salon to a suite and then back to a commission salon, emphasizing the importance of aligning with a brand that shares her values and marketing yourself to attract the right clients. Their conversation is full of insights on embracing your journey, the impact of mentorship, and finding your voice within a brand. This episode is a must-listen if you’re looking to grow your career and personal brand. Show Notes: https://nbr.education/2024/07/02/confessions-of-a-6-figure-extensionist/ Join Our Insider List: https://nbr.education/insider-list-opt-in Instagram: https://www.instagram.com/naturalbeadedrowsextensions/

2 Juli 202432min

How would you feel if you had an insanely loyal clientele in a commission salon where a stylist can go to anyone and know they’re going to get an amazing service? Pretty damn good right?! Well, in this episode, Krystal Coit is sitting down with DKW Styling Salon’s Client Retention Queen Jacqui Veta chat about what it really takes to build a loyal following as a commission artist in the hair industry. Jacqui walks us through her journey, starting from days of assisting and learning different hair extension methods to making the big decision to switch from being a rental stylist to a commissioned at DKW Styling in Laguna Beach. Krystal and Jacqui keep it real, talking about why being authentic, providing consistent client experiences, and clear communication are so so important to building a loyal clientele. Jacqui even shares her own experiences with managing client expectations, the importance of saying no for the health of the client's hair, and how to stay professional yet personal on social media. They also dive into the ups and downs of keeping clients happy, especially in a commission-based salon where sharing clients happens all the time. They discuss how to handle feedback and the occasional unhappy client, highlighting the need for humility, integrity, and those tough conversations that can actually improve the client experience. Get ready because this episode is packed with helpful advice that you can implement today to keep those clients coming back for more each month! Show Notes: https://nbr.education/2024/06/25/creating-a-cult-like-following-within-a-commission-salon/ Join Our Insider List: https://nbr.education/insider-list-opt-in Instagram: https://www.instagram.com/naturalbeadedrowsextensions/

25 Juni 202434min

Krystal, NBR Lead Educator, is spilling the tea on how to increase your income and become a 6-figure hairstylist. She’s sharing powerful insights for commission stylists aiming to achieve a six-figure income by focusing on high-ticket services they love. Krystal highlights the importance of discovering your passion and aligning your services accordingly. And emphasizes that high-ticket offers, like NBR extensions, as essential for reaching six-figure earnings. Krystal will walk you through how to create strong marketing for your services with model calls, showcasing transformations, and how to leverage social proof on social media. One of her big marketing tips? Consistent posting and promoting of your top dollar services to phase out less desired ones, leading to a fulfilling career that pays you your worth. This episode is essential for any stylist wanting to boost their career and income by doing what they love. In this episode:00:00 - Introduction to achieving a six-figure income as a commission stylist.01:30 - The importance of defining your passion and high-ticket services.03:00 - How to build a case for your services through model calls.05:45 - Growing your social proof and showcasing transformations.7:15 - The role of consistency in building and promoting your brand.7:50 - Phasing out services that don't align with your goals. Show Notes: https://nbr.education/2024/06/18/want-to-become-a-6-figure-commission-stylist-start-here/ Join Our Insider List: https://nbr.education/insider-list-opt-in Instagram: https://www.instagram.com/naturalbeadedrowsextensions/

18 Juni 20249min

You know that feeling when you just want a change and decide to get bangs or chop all your hair? Well, over at NBR HQ, we felt like the NBR Brand needed a makeover. I mean, we’ve been around for 13 years, and while we’ve revamped ourselves occasionally, we decided a big change was in order. In this episode of the Big Money $tylist podcast, Danielle K. White and Katie, the NBR Director of Education, dive into the biggest transformation of NBR Education yet. So, what got a makeover? Well, kind of everything! Branding, Messaging, Education Curriculum—you name it—we’ve been working on it for the past year and a half! (Good things take time!) And what we learned in the process was invaluable. Let us know your thoughts and feedback at support@nbr.education Show Notes: https://nbr.education/2024/06/11/the-biggest-business-move-weve-made-yet/ Join Our Insider List: https://nbr.education/insider-list-opt-in Instagram: https://www.instagram.com/naturalbeadedrowsextensions/

11 Juni 202427min

Making business decisions can be tough, but in this episode of the Big Money Stylist podcast, Danielle K. White and Lori Harder reveal how aligning your business choices with your personal values leads to undeniable success. Lori opens up about the challenges and dark moments she faced while pivoting from her initial business idea—a canned wine venture—to launching her groundbreaking product, GLOCI, a drinkable skin routine. She emphasizes the importance of stepping into uncomfortable situations to foster growth and the power of sharing struggles for mutual support. Lori advises entrepreneurs to start small, gather proof of their capabilities, and maintain momentum in their endeavors. Get ready to feel inspired, tackle new challenges, and embrace growth as Lori story highlights resilience, vulnerability, and the significance of pivoting when necessary. Show Notes: https://nbr.education/2024/06/10/embracing-discomfort-for-success/ Join Our Insider List: https://nbr.education/insider-list-opt-in Instagram: https://www.instagram.com/naturalbeadedrowsextensions/

4 Juni 202436min

Check out the latest episode of the Big Money Stylist podcast for game-changing marketing tips tailored specifically for hairstylists! In a world where standing out is key, digital marketing has become a hairstylist's best friend. But with algorithms changing faster than a hair color trend, how do you keep up? This episode dives deep into salon marketing strategies that actually work, emphasizing the power of authenticity and consistency in your content. Discover why being true to yourself is the ultimate marketing tool. Whether you specialize in natural colors, fashion shades, or hair extensions, clarity is key to attracting your dream clients and setting yourself apart from the competition. Feeling lost in the digital marketing maze? Seek marketing coaching tailored for hairstylists, like the NBR Education 2-Day Hair Extension & Business Class. Learn not only the art of Natural Beaded Rows extensions but also essential business, marketing, and sales strategies to skyrocket your success. While Instagram is a powerhouse, expanding your reach across platforms like blogging, Pinterest, and YouTube can amplify your marketing efforts. Remember, it's not about overwhelming yourself with content creation. Start small, get comfortable, and watch your career flourish! But the ultimate marketing strategy? Building a community. Surround yourself with like-minded individuals through online programs or local networking to fuel your success. Unlock your full potential with these hairstylist marketing tips and watch your career soar to new heights! Follow NBR on Instagram: https://www.instagram.com/naturalbeadedrowsextensions Website:  https://nbr.education

23 Apr 202435min

In this episode of the Big Money Stylist Podcast, Danielle K. White, the creator of Natural Beaded Rows (NBR) extensions and ISLA Hand Tied Hair, is joined by fellow stylist and salon owner Danielle Sprando. The conversation dives into the challenges and triumphs of becoming a new salon owner, the importance of effective communication and education with apprentices, and the ongoing journey of personal and professional growth. Danielle S. shares her recent experience of opening her salon and the goals she has set for herself, including becoming a better leader and mentor for her team. The discussion also touches on the value of setting realistic goals, the concept of living in "the gap" versus "the gain," and the significance of appreciating current achievements while striving for future success. Your Top 5 Action Items From this Episode: 1. Communicate Effectively: Whether you're working with clients or training apprentices, clear and detailed communication is key. Start practicing over-communication to ensure everyone is on the same page. 2. Set Structured Goals: Instead of vague resolutions, set specific, structured goals that align with your personal and professional aspirations. For salon owners, this might mean focusing on becoming a better leader and educator. 4. Appreciate the Present: While it's important to have future goals, don't overlook your current successes. Practice gratitude for where you are now and the progress you've made. 5. Seek Continuous Education: No matter how experienced you are, there's always room to learn and grow. Consider enrolling in advanced courses or workshops to refine your skills and stay updated with the latest industry trends. 6. Delegate with Oversight: As a salon owner, learn to delegate tasks effectively. If you're not keen on managing certain aspects of the business, hire someone with the right experience and establish regular check-ins to stay informed. ____________________ Let’s Connect... Education for Hairstylists ➜ https://nbr.education/#homepageopportunities Find an NBR Artist Near You! ➜ https://nbr.directory Subscribe to The Big Money Stylist Podcast ➜ https://open.spotify.com/show/5NLv7MjpFZv4pv7BPC9m2n?si=a90b3264580146d5 Instagram ➜ https://www.instagram.com/naturalbeadedrowsextensions ➜ https://www.instagram.com/isla.naturalbeadedrows

6 Feb 202423min

In this episode of the Big Money Stylist podcast, host Danielle K. White sits down with Jennifer Bomes, a Licensed NBR Artist and salon owner from Fort Collins, Colorado. They discuss the challenges and triumphs of being a salon owner, the importance of continued education, and the need to adapt to the ever-changing landscape of social media marketing. Jennifer shares her journey from working solo to opening her own salon and hiring new stylists. She talks about the overwhelming nature of managing multiple roles and the importance of delegating tasks to maintain a work-life balance. Danielle and Jennifer also touch on the significance of supporting each other as entrepreneurs, especially when both partners run their businesses. The conversation highlights the current state of the industry, where clients are more discerning about where they spend their money, and the necessity for stylists to elevate their marketing efforts beyond just posting pretty photos. They emphasize the need for a comprehensive approach that includes a strong online presence, positive reviews, and effective promotional strategies. Danielle and Jennifer also stress the importance of personal relationships, advocating for regular date nights to connect with significant others amidst busy entrepreneurial lives. Biggest Takeaways & Action Items For You! 1. Evaluate Your Marketing Strategy: Assess your current marketing efforts and identify areas that need improvement. Consider diversifying your approach to include email marketing, Pinterest, and other platforms. 2. Embrace Continued Education: Stay updated with the latest techniques and business strategies by enrolling in courses or attending workshops. Consider programs like NBR Education to enhance your skills. 3. Delegate and Build a Team: Recognize when you need help and delegate tasks to capable team members. This will allow you to focus on areas where you excel and grow your business more effectively. 4. Set Measurable Goals: Define clear, measurable targets for your business and track your progress. Adjust your strategies based on the results you achieve. 5. Prioritize Personal Relationships: Schedule regular date nights or quality time with your partner to maintain a healthy relationship outside of work. 6. Manage Seasons of Hustle: Acknowledge when you're in a period of intense work and plan accordingly. Ensure that your hustle leads to progress and avoid getting stuck on the "hamster wheel." Remember, building a successful salon business is about more than just hair—it's about personal growth, strategic planning, and creating a life that balances professional success with personal fulfillment. ____________________ Let’s Connect... Education for Hairstylists ➜ https://nbr.education/#homepageopportunities Find an NBR Artist Near You! ➜ https://nbr.directory   Instagram ➜ https://www.instagram.com/naturalbeadedrowsextensions ➜ https://www.instagram.com/isla.naturalbeadedrows

30 Jan 202425min