#417: Loyalty Live: Key Customer Loyalty Trends with Phaedon’s Katie Berndt
Send us Fan Mail Loyalty is no longer just about points and perks. It is about creating authentic connections and experiences that resonate. In this edition of Loyalty Live, we spoke with Katie Berndt...
5 Feb 202520min
#416: Loyalty Live: Bounteous’ Ellen Green on Partnerships, Gamification, and Emotional Loyalty in 2025
Send us Fan Mail Brands are constantly exploring innovative ways to engage their audiences and stand out in a crowded marketplace. From leveraging partnerships to gamifying experiences, the loyalty st...
29 Jan 202517min
#415: Daring to Be Different: How True Religion Builds Authentic Customer Loyalty
Send us Fan Mail When a brand like True Religion—famous for its bold urban casualwear and iconic denim—reimagines its customer loyalty program, it’s more than a refresh. It’s a statement. Under the le...
23 Jan 202532min
#414: Loyalty Live: CataBoom’s Aaron Lobliner on Gamification, Personalization, and Driving Loyalty in 2025
Send us Fan Mail Brands today face a growing challenge: how to keep loyalty programs engaging and relevant in a market filled with similar offerings. As customers demand more tailored experiences and ...
22 Jan 202523min
#413: From Collectors to Community: How Upper Deck Is Driving Fan Engagement
Send us Fan Mail Loyalty360 recently spoke with Paul Nguyen, Senior Marketing Manager at Upper Deck, a leading brand in the trading card and memorabilia industry. Paul shared valuable insights into Up...
16 Jan 202516min
#412: Loyalty Live | Personalization Without Compromise: Exploring Wunderkind’s Role in the Future of Marketing
Send us Fan Mail As marketing, and the technologies powering it, are becoming increasingly complex, brands that are striving to connect with customers on a deeper level must navigate emerging challeng...
15 Jan 202529min
#411: Loyalty360 Executive Spotlight: John Sellers, Bank of America
Send us Fan Mail Loyalty360 had the pleasure of speaking with John Sellers, Head of Rewards at Bank of America and 2024 Loyalty Expo Champion of Customer Loyalty honoree. Bank of America’s Preferred R...
9 Jan 202521min
#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer
Send us Fan Mail As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer t...
9 Jan 202527min
