A Game-Winning Approach: A Q&A with Aristocrat on Building B2B Customer Loyalty

A Game-Winning Approach: A Q&A with Aristocrat on Building B2B Customer Loyalty

Send us Fan Mail Aristocrat was founded in Sydney, Australia, in the 1950s as a gaming provider. Expansion followed in the next two decades, bringing the first five-reel slot machine to Europe and the U.S. By 1979, the all-electronic game, Wild West, arrived on the gaming scene. Fast-forward to the 1980s, and machine leasing leads to significant growth for the company. In the 2000s, Aristocrat began to operate in Nevada and continued to grow. Within the first two decades of the 21st century, ...

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#457: Leaders in Customer Loyalty: Brand Stories | California Cool, Loyalty-Driven: Inside CPK’s Brand Rejuvenation

#457: Leaders in Customer Loyalty: Brand Stories | California Cool, Loyalty-Driven: Inside CPK’s Brand Rejuvenation

Send us Fan Mail California Pizza Kitchen (CPK) has been delighting diners for four decades, but as the brand celebrates its 40th anniversary, Chief Marketing Officer Dawn Keller, is focused not on no...

3 Juli 202532min

#456: Leaders in Customer Loyalty: Industry Voices, Featuring Michelle Sequeira Yee, Vice President of Consulting, Bond Brand Loyalty

#456: Leaders in Customer Loyalty: Industry Voices, Featuring Michelle Sequeira Yee, Vice President of Consulting, Bond Brand Loyalty

Send us Fan Mail As brands face mounting pressure to create deeper, more sustainable connections with their customers, the role of loyalty strategy has evolved from transactional tactics to enterprise...

1 Juli 202522min

#455: Leaders in Customer Loyalty: The CEO's Desk | 2025 Customer Loyalty Trends Uncovered Part 2

#455: Leaders in Customer Loyalty: The CEO's Desk | 2025 Customer Loyalty Trends Uncovered Part 2

Send us Fan Mail Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360 original podcast series featuring exclusive executive insights from Loyalty360 CEO Mark Johnson. In part 2 of th...

27 Juni 202519min

#454: Leaders in Customer Loyalty: Jessica Starnes on the Success of Weigel's’ My Weigel's Rewards Program

#454: Leaders in Customer Loyalty: Jessica Starnes on the Success of Weigel's’ My Weigel's Rewards Program

Send us Fan Mail In the competitive world of convenience stores, where speed and service reign supreme, customer loyalty programs are becoming a pivotal factor in brand success. Weigel's, a family-own...

26 Juni 202515min

#453: Leaders in Customer Loyalty: The CEO's Desk

#453: Leaders in Customer Loyalty: The CEO's Desk

Send us Fan Mail 2025 Customer Loyalty Trends Uncovered Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360 original podcast series featuring exclusive executive insights from Loyalt...

20 Juni 202522min

#452: Lenovo’s Jamie Linville on Building Authentic Connections and Empowering Small Businesses through Evolve Small

#452: Lenovo’s Jamie Linville on Building Authentic Connections and Empowering Small Businesses through Evolve Small

Send us Fan Mail In an increasingly dynamic marketplace, the role of customer loyalty has evolved far beyond transactional relationships. Today’s leading brands understand that loyalty must be earned ...

19 Juni 202530min

#451: Creating Unforgettable Moments: How VIP Nation Builds Loyalty Through Emotional Experience

#451: Creating Unforgettable Moments: How VIP Nation Builds Loyalty Through Emotional Experience

Send us Fan Mail For many fans, the first concert or professional sporting event they attend is more than just entertainment. It’s a core memory. It’s the roar of the crowd, the closeness of family, a...

12 Juni 202521min

#450: Leaders in Customer Loyalty: Industry Voices Modernizing Loyalty with Insight, Flexibility, and Emotional Connection: A Conversation with Beth McCoy, President of CORA Loyalty

#450: Leaders in Customer Loyalty: Industry Voices Modernizing Loyalty with Insight, Flexibility, and Emotional Connection: A Conversation with Beth McCoy, President of CORA Loyalty

Send us Fan Mail Brands currently face a variety of challenges including rising customer expectations, generational differences, and increasing desire for seamless omnichannel experiences. CORA Loyalt...

10 Juni 202526min

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