Redefining User Experience With UX Expert Makoto Kern

In today’s episode, we're thrilled to have Makoto Kern, the Founder and UX Principal of a leading Product Development and Design Agency. With nearly two decades in the UX Product Design realm, Makoto brings a wealth of knowledge from a diverse array of industries, ranging from energy to healthcare. Dive into this engaging conversation, led by Avetis Antaplyan, as they explore the intricacies of user-centric product design, the importance of an outcomes-driven strategy, and the future of UX in an ever-evolving tech landscape.

Key Takeaways:

1. Makoto’s Origins: From his early interests in Electrical/Robotics engineering to leading design initiatives at industry giants such as Deloitte, Accenture, and Razorfish.
2. UX Across Industries: The unique challenges and opportunities in designing for sectors as varied as cybersecurity and healthcare.
3. DesignOps & DevOps: How Makoto harnesses agile methodologies, UX & Product Design, and strategy to revolutionize outdated enterprise applications.
4. Business-Centric UX: Dissecting the discrepancy between companies that tout user-importance and their actual investment in UX teams and usability testing.
5. Innovating Amidst Downturns: The philosophy of building and innovating during challenging times and how it can set businesses apart in the post-crisis era.

Mentioned in this episode:

• IIIMPACT: The renowned Product Development and Design Agency led by Makoto, known for transforming complex applications into user-friendly solutions. Recognized in the 3x Inc5000 list from 2021-2023.
• Makoto's Scholarly Work: A peek into Makoto’s academic prowess with a link to his publications on Google Scholar.
• Key Career Stints: Highlighting Makoto's significant roles at Deloitte, Accenture, Razorfish, Manifest Digital, and other reputed design firms in major cities like NYC, Austin, and Chicago.

Connect with Makoto Kern:

• IIIMPACT's Official Website
• Makoto's LinkedIn

Up Next: Stay tuned for our next episode as we continue to delve into the dynamic world of technology, design, and business.

Thank you for joining us!

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