Babba C Rivera: Ceremonia Founder and CEO
Second Life11 Sep 2023

Babba C Rivera: Ceremonia Founder and CEO

Babba C Rivera is the founder and CEO of Ceremonia, a line of clean haircare products rooted in Latinx heritage. In 2020, she launched the brand with a single product—a scalp oil inspired by personal childhood rituals and her father’s early career as a hairdresser in Chile. In the three years since, Ceremonia has grown its product line, opened a brick-and-mortar store in New York, and launched in over 500 Sephora locations, becoming the first Latinx-founded haircare brand sold at the retailer. Rivera also recently raised $10 million in a Series A, making her one of only 58 Latinas to raise over $1 million in VC funding. But before Rivera was building a haircare empire, she was leading marketing teams at companies like Uber and Away, and even operated her own brand marketing company called ByBabba.

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Sarah Harrelson: Founder and Editor in Chief of Cultured Magazine

Sarah Harrelson: Founder and Editor in Chief of Cultured Magazine

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The Who What Wear Podcast: Fall 2025 Shopping Guide: Faux Fur, Sculpted Silhouettes, and Polo Shirts

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The Who What Wear Podcast: Celebrity Hairstylist Chris McMillan on Creating “The Rachel,” Going Viral Before Social Media, and Launching His Haircare Line

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Alyson Stoner: Author and Founder/CEO of Movement Genius

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The Who What Wear Podcast: Too Much Costume Designer Arielle Cooper-Lethem on Maximalism, the Power of a Pioneer Nightgown, and London vs. NYC Style

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Jess Jacobs: CEO of Coterie

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