Who What Wear with Hillary Kerr: Mara Hoffman on the Evolution of Her Brand and Using Discomfort as a Catalyst for Change
Second Life8 Nov 2023

Who What Wear with Hillary Kerr: Mara Hoffman on the Evolution of Her Brand and Using Discomfort as a Catalyst for Change

Mara Hoffman began her eponymous brand in 2000 by designing and selling one-of-a-kind, handmade garments out of her New York apartment. Twenty-three years later, she's still known for making gorgeous statement pieces with bold colors and prints, but she continues to evolve her approach toward sustainable design and manufacturing. Hoffman recently partnered with textile-to-textile recycling company Circ to release a groundbreaking dress made from 50% recycled textile waste, and she is this year's CFDA Environmental Sustainability Award honoree. This week, Editor in Chief Kat Collings sat down with Hoffman to discuss designing from a place of honesty, the "change or die" mentality, and where they hope fashion is headed.

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Jaclyn Johnson: Create & Cultivate Founder and CEO

Jaclyn Johnson: Create & Cultivate Founder and CEO

When Jaclyn Johnson held the first Create & Cultivate conference in 2011 out of a desire to form a community of like-minded, creative women, she viewed it as a passion project, not a business. In fact...

20 Aug 201840min

Shani Darden: Celebrity Esthetician

Shani Darden: Celebrity Esthetician

Shani Darden is a name that rolls off the tongue of celebrities like Rosie Huntington-Whiteley, Jessica Alba, and Chrissy Teigen when they talk about their skincare. Now an expert esthetician with a c...

13 Aug 201834min

Aurora James: Brother Vellies Founder

Aurora James: Brother Vellies Founder

There was a time when Aurora James never thought she'd have a seat at the proverbial table. Now, after dipping her toes in multiple industries, she's at the helm of the sustainable fashion company Bro...

6 Aug 201845min

Linda Wells: Flesh Beauty Founder and Revlon Chief Creative Officer

Linda Wells: Flesh Beauty Founder and Revlon Chief Creative Officer

When Linda Wells landed her first job as an editorial assistant in the beauty department of Vogue, she didn't have so much as a five-year-plan. She admits she could never have planned how her professi...

30 Juli 201848min

Brooklyn Decker and Whitney Casey: Finery Co-Founders

Brooklyn Decker and Whitney Casey: Finery Co-Founders

Former broadcast journalist Whitney Casey and model-turned-actress Brooklyn Decker know something you don't. You spend years of your life—10 to be exact—picking out clothes to wear and to pack for all...

23 Juli 201847min

Alli Webb: Drybar Founder

Alli Webb: Drybar Founder

People with curly and straight hair alike know the power of a good blowout. It was this simple idea that catapulted Alli Webb from former hairstylist and stay-at-home mom to the haircare maven behind ...

16 Juli 201849min

Andrea Lieberman: A.L.C. Founder and Designer

Andrea Lieberman: A.L.C. Founder and Designer

Andrea Lieberman knew that she was meant to work in fashion ever since she moved to Manhattan at age 13. "I realized at a very early age that I just found what I was meant to do," she tells Hillary Ke...

9 Juli 201837min

April Gargiulo: Vintner's Daughter Founder

April Gargiulo: Vintner's Daughter Founder

Not everyone is lucky enough to stumble upon a career they're passionate about early in life. For April Gargiulo, the founder of skincare company Vinter's Daughter, it took three college degrees, stin...

2 Juli 201835min

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