Who What Wear with Hillary Kerr: The 2024 Beauty Reset

Sarah O’Leary is the CEO of Willow Innovations, the inventors of the first wearable breast pump. She began her career as a consultant for private equity clients, learning firsthand how businesses make big decisions and developing her problem-solving skills. She then made the switch from advising companies to helping run them when she went to work for a client. O’Leary transitioned into brand development and growth in the e-commerce and retail space at companies of all sizes, refining her skills. Willow Innovations reached out to her to recruit her shortly after she became a mom. The offer came while she was navigating postpartum life and reconsidering how she wanted to invest her time. She accepted Willow’s offer because she believed in the company’s commitment to showing up for moms like her. O’Leary joined as the company’s vice president of growth, helping expand Willow’s product offerings and its identity as a brand that supports moms beyond breast pumps. The results she drove and her years of experience made her the perfect candidate for the role of CEO when the time came to select a new one.

15 Sep 202556min

Nirvana Jalalvand, Francesco Pegoretti, and Lynn Johnston are the hair-and-makeup masterminds behind Netflix’s hit show Wednesday. To celebrate the release of the show’s highly anticipated second season, Who What Wear beauty editor Kaitlyn McLintock sits down with the team to discuss how they drew inspiration from the original black-and-white run of The Addams Family (1964) when designing the show’s color palette. They get into the changes they made from season 1 to demonstrate how our favourite Nevermore Academy students have grown since we last saw them. Plus, they tell us what products they used to create Wednesday’s signature gothic look on Jenna Ortega. Shop our editor's eBay picks here!

10 Sep 202518min

Sarah Harrelson is the founder and editor in chief of Cultured Magazine. She initially thought about going into politics, but things changed when she discovered her love for publishing as an intern at Elle. She moved to Miami to work her way up the masthead at a smaller publication, climbing to the role of editor in chief in less than a year. She continued growing her skills as an editor at major magazines such as Women’s Wear Daily, W Magazine, and Seventeen Magazine. Though she went on to lead publications in the years that followed, Harrelson wanted to create something of her own. She had a vision for an arts-and-culture magazine that looked beyond household names in its coverage and highlighted emerging artists. In 2012, she used her years of experience leading publications and starting them from scratch to bring her vision of Cultured to life. Today, the magazine is revered by its cult following for its unique coverage of undiscovered talent.

8 Sep 202551min

This week, Who What Wear Shopping Director Bobby Schuessler sits down with Associate Director of Special Projects Kristen Nichols and associate shopping editor Audry Hiaoui to talk all things fall shopping. They get into all the trends they saw on the fall/winter runways and which ones they think will dominate the market. Whether you’re leaning into preppy style or a dark, moody aesthetic, the trio has you covered on where to shop and how to style all of your new-season pieces. Plus, they share their best tips for how to make a statement with your outerwear and highlight specific keywords to use when searching for new hero pieces.  Shop our editor's eBay picks here!

3 Sep 202536min

How size-inclusive is the bridal industry? In this episode, Associate Features Editor Ana Escalante breaks down her recent piece about her search for the perfect wedding dress as a plus-size bride. She and Editorial Director Lauren Eggertsen unpack the unfair dilemma that plus-size brides often find themselves in: either shopping for a mass market dress that doesn’t suit their style, or paying tens of thousands for a custom gown because the demi couture boutiques don’t offer their size. Ana shares clips of her interview with plus-size bridal stylist Alysia Cole about the bridal “fat tax” — as well as her interviews with bridal designers Alexandra Grecco and Jenny Yoo about what brands can do to make every bride feel beautiful. Plus, Ana and Lauren give their advice to any bride looking for the dress of their dreams. Shop our editor's eBay picks here!

27 Aug 202534min

Katlin Smith is the founder and CEO of Simple Mills, a food company that makes a wide array of delicious gluten-free, grain-free, paleo-friendly, and non-GMO foods. Before starting her own company from scratch, Smith was a strategy and operations consultant. After years of relying on processed foods because of her demanding job, she switched to a Paleo diet in hopes of reaping the health benefits. Disappointed with the lack of store-bought options for her new lifestyle, Smith started making recipes of her own using healthier ingredients like almond flour and coconut sugar. With no background in food production or distribution, Smith reached out to her local Whole Foods when she was ready to sell her now-famous Almond Flour Muffin Mix. When the chain agreed to sell it on its shelves, Smith was eager to grow her business. She went back to school to build on the skills she acquired as a consultant and develop new ones so she could expand her line of products and distribute them widely. Today, Simple Mills is sold in over 30,000 stores nationwide, and Flowers Foods recently acquired the business for $795 million, marking one of the biggest female-founder exits in recent CPG history.

25 Aug 202554min

Chris McMillan is a celebrity hairstylist with more than 30 years of experience behind the chair. He’s worked with everyone from Michelle Williams to Cindy Crawford to Kim Kardashian. This week, McMillan joins Who What Wear Senior Beauty Editor Jamie Schneider to look back on his career—from styling Farrah Fawcett curls for his mom to creating the now-famous “Rachel” style for Jennifer Anniston in Friends to Leslie Bibb’s cunty little bob on The White Lotus. They get into his favorite cuts he’s done over the years, upcoming hair trends, and the inside scoop on his new haircare line. Plus, McMillan shares all his tips and tricks for re-creating his signature looks at home with his products. Shop our editor's eBay picks here!

20 Aug 202530min

Alyson Stoner is the founder and CEO of Movement Genius, a mental health platform designed to support child performers. Stoner started their career as a child star, acting in hundreds of projects as an actor, singer, and dancer. They got their big break as a dancer in Missy Elliot’s “Work It” music video and went on to star in Disney Channel’s Camp Rock, Cheaper by the Dozen, the Step Up movies, and many others. At age 17, after a decade of nonstop work and growing up in the spotlight, Stoner stepped away from performing to take care of their mental health. In rehab, they questioned whether they would have chosen to be an actor after realizing how much it affected their well-being—and wondered what their life would have been like if they had felt more supported as a kid in the entertainment industry. After realizing that their true passion was psychology, Alyson left Hollywood behind to study it. After gaining multiple certifications in the field, they founded Movement Genius with the goal of making mental health support more accessible and affordable online. They also created the Artist Wellbeing Essentials—a digital tool kit designed to support children performers. Today, Stoner is a fearless advocate for mental health, whether it’s on their podcast, Dear Hollywood, or in their new memoir, Semi-Well-Adjusted Despite Literally Everything. Order the book here!

18 Aug 20251h 11min