Natalie Holloway: Co-Founder of Bala and Balacize
Second Life5 Feb 2024

Natalie Holloway: Co-Founder of Bala and Balacize

Natalie Holloway and her husband, Max, had their aha moment during a yoga class in Indonesia. As the class was more meditative than sweat-inducing, they wondered, Why isn’t anyone making chic wrist or ankle weights that could turn up the resistance on everyday exercises? They immediately began brainstorming their idea on a napkin, and after returning to the United States, the two created prototypes of what would eventually become the best-selling Bala Bangle. With the help of a Kickstarter campaign and a successful Shark Tank debut, Bala has grown to include a range of fitness equipment sold in retailers including Goop, Saks, and Target, as well as a digital fitness instruction platform called Balacize. But what led Natalie and Max to Indonesia in the first place? The two met while working at global advertising agency 72 and Sunny, where they thrived but ultimately felt burnt out. They decided to take a sabbatical to travel, and a year later, returned ready to use their branding expertise to give the ’80s-era fitness equipment a fashion-forward makeover.

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Andrea Lieberman: A.L.C. Founder and Designer

Andrea Lieberman: A.L.C. Founder and Designer

Andrea Lieberman knew that she was meant to work in fashion ever since she moved to Manhattan at age 13. "I realized at a very early age that I just found what I was meant to do," she tells Hillary Kerr in episode 21 of Second Life. Lieberman parlayed her passion for the fashion industry, an education from Parson's School of Design, and over 10 years experience as a celebrity stylist to eventually launch her own line A.L.C.

9 Juli 201837min

April Gargiulo: Vintner's Daughter Founder

April Gargiulo: Vintner's Daughter Founder

Not everyone is lucky enough to stumble upon a career they're passionate about early in life. For April Gargiulo, the founder of skincare company Vinter's Daughter, it took three college degrees, stints in the design world, and time spent working for the family wine business for her to truly find her calling, and she's just getting started. Despite her untraditional path, she tells Hillary Kerr on episode 20 of Second Life, "There's nothing I would have done differently."

2 Juli 201835min

Lauren Conrad: Entrepreneur and TheLittleMarket.com Co-Founder

Lauren Conrad: Entrepreneur and TheLittleMarket.com Co-Founder

Lauren Conrad ended up on one of the world's first major reality TV shows at the tender age of 17. Since then, she's grown into the cunning, experienced entrepreneur you know today. According to her, she wouldn't be where she is now—a New York Times best-selling author eight times over, designer of her own fashion line LC Lauren Conrad for Kohl's, and philanthropist behind the non-profit The Little Market—without the mistakes she made along the way. “I believe in mistakes," she tells Hillary Kerr on episode 19 of Second Life. "I think that everything I know is because of a mistake I made.”

25 Juni 201837min

Marianna Hewitt: Influencer, Blogger and Co-Founder of Summer Fridays

Marianna Hewitt: Influencer, Blogger and Co-Founder of Summer Fridays

When you grow up in Ohio with dreams of moving to Los Angeles, becoming a TV host, and owning a Range Rover, people don't always take you seriously, according to Marianna Hewitt. However, with a bit of luck, perseverance, and the skills to turn her dreams into reality, Hewitt moved to L.A. and not only became a TV host but parlayed her experience into a career as a YouTube star, blogger, influencer, and now skincare brand co-founder. "My mentality is someone out there is doing the thing you want to do. Why can't it be you?" she tells Hillary Kerr on episode 18 of Second Life.

18 Juni 201840min

Jen Gotch: ban.do Founder and Chief Creative Officer

Jen Gotch: ban.do Founder and Chief Creative Officer

If you asked Jen Gotch in her 20s what her career might be like today, she'd have had absolutely no idea. "I'm a late bloomer," she tells Hillary Kerr on episode 17 of Second Life. The businesswoman and founder of the stylish gifts and accessories brand Ban.do spent college studying literature and philosophy with the goal of becoming a lawyer, only to realize that wasn't the path for her. Little did she know it would be a career in food styling that would ignite her creativity and lead to the beginning of her own brand then, later, a podcast about mental health.

11 Juni 201839min

Cassandra Grey: Violet Grey Founder

Cassandra Grey: Violet Grey Founder

From an early age, Cassandra Grey understood that you have to work for the things you need in life. It's part of what motivated her to not only work at a children's store in high school but eventually go on to manage said store and become a buyer. It's also part of what drove her to create her own, nontraditional PR business in both San Francisco and New York City and what, ultimately, led her to draft the business plan for what's now a multiplatform beauty empire by the name of Violet Grey. "I'm still on the day-to-day hustle," Grey tells Hillary Kerr in Episode 16 of Second Life, where she explains how her entrepreneurial spirit and passion for people guided her through multiple career paths.

4 Juni 201838min

Anna Brockway: Chairish Co-Founder and Chief Marketing Officer

Anna Brockway: Chairish Co-Founder and Chief Marketing Officer

The fast-paced world of advertising couldn't seem more opposite to vintage furniture shopping. However, after pressing pause on a career in marketing to raise her quickly growing family, Anna Brockway found herself using her advertising know-how to start her own website for selling vintage furniture. Brockway explains how she turned a little website called Chairish into the curated online marketplace for vintage home goods that it is today on episode 15 of Second Life.

28 Maj 201840min

Mandy Moore: Actress and Singer-Songwriter

Mandy Moore: Actress and Singer-Songwriter

There are two ways to tell Mandy Moore’s career story. While we’re familiar with the highlight reel—Moore was a breakout singer at just 15 and is a Golden Globe nominee—the real story is far more complex. In episode 14 of Second Life, Moore opens up about self-doubt and setbacks and how they helped shape the woman and actor she is today.

21 Maj 201847min

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