Charlotte Cruze: Co-Founder of Alice Mushrooms
Second Life12 Feb 2024

Charlotte Cruze: Co-Founder of Alice Mushrooms

If you’ve dipped your toe into the world of functional, non-psychedelic mushrooms, you’ve likely seen Alice’s chic adaptogenic chocolates grace your social media feed or the shelves of your local boutique grocer—you have Charlotte Cruze to thank for that. In 2022, Cruze and her co-founder Lindsay Goodstein launched Alice with two products: Nightcap, a sleep aid, and Brainstorm, an energy booster. Today, the line has expanded to include an aphrodisiac chocolate called Happy Ending and a limited-edition lingerie collab with Fleur du Mal. But before she was creating mushroom chocolates, Cruze spent most of her career in media at companies such as Refinery29, InsideHook, and NBC. During that time, Cruze realized she loved the food industry, and in the early days of the pandemic, she enrolled in a food studies master’s program at NYU with the intention of pivoting her career. From there, she took on a role as the head of operations at meal-kit company Quinn and later led growth at Nutella-alternative brand TBH. While Cruze was still working at TBH, Goodstein, a former pharmaceutical salesperson, tapped her to help build Alice, and the rest is delicious, benefit-packed history.

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Life Lessons | Tamara Mellon: Designer, Founder, and Fashion Entrepreneur

Life Lessons | Tamara Mellon: Designer, Founder, and Fashion Entrepreneur

When Tamara Mellon started working at Brown’s in London at age 18, she never could have imagined that the experience would someday lead to working at British Vogue, co-founding Jimmy Choo, becoming a designer in her own right, and eventually starting her own eponymous label. On this week’s episode of Life Lessons, Mellon swings by to deliver important advice for entrepreneurs, explain what it’s really like working in fashion, and give us some insights into the game-changing model she’s adopted at her own company.

29 Maj 201950min

Katherine Power: Who What Wear and Versed Founder and CEO

Katherine Power: Who What Wear and Versed Founder and CEO

Katherine Power moved to L.A. on her own at 16 to be a professional dancer. Now, she’s the co-founder and CEO of Who What Wear while also leading its namesake clothing line at Target and new skincare line, Versed. Listen to the story of her fascinating career on Second Life.

27 Maj 201951min

Life Lessons | Jenni Konner: Showrunner, Producer, Writer, and Director

Life Lessons | Jenni Konner: Showrunner, Producer, Writer, and Director

Jenni Konner always knew she wanted to work in entertainment, but she didn’t necessarily know that she’d find herself executive-producing one of the most talked-about TV shows of our time. On this week’s episode of Life Lessons, find out how Konner found her way to Girls (which she ran alongside Lena Dunham) after spending time in writing rooms on shows like Undeclared and Help Me Help You, and discover valuable lessons she’s learned along the way.

22 Maj 201947min

Kathryn Duryea: Year & Day Founder and CEO

Kathryn Duryea: Year & Day Founder and CEO

After working as a special assistant at the White House, then in brand marketing for companies like Tiffany & Co., Kathryn Duryea started Year & Day, which is shaking up the tableware space with its chic, minimal plates, flatware, and glasses.

20 Maj 201949min

Life Lessons | Karla Welch: Hollywood Stylist, Designer, and Founder of X Karla

Life Lessons | Karla Welch: Hollywood Stylist, Designer, and Founder of X Karla

Karla Welch is the in-demand stylist behind some of the biggest names in entertainment, from Justin Bieber to Tracee Ellis Ross to Elisabeth Moss. In the first episode of the Life Lessons series, listen to how she got her start in the industry, ramping her way up from scrappy shoots to working on Apple’s memorably iPod commercials and eventually taking on clients as a personal stylist. She’s had a serious effect on celebrity fashion, and she’s also changing the way we get dressed by way of her cool, in-demand collaborations with brands like Levi’s and Hanes.

15 Maj 201953min

Erica Chidi Cohen: Loom Co-Founder and CEO, Doula, and Author

Erica Chidi Cohen: Loom Co-Founder and CEO, Doula, and Author

Erica Chidi Cohen is the co-founder and CEO of Loom, the Los Angeles–based empowered education and wellness center that focuses on everything from periods to parenting. In the latest episode of Second Life, listen to how she parlayed a background in the culinary and fine art worlds into becoming a doula and eventually co-founding Loom, where she’s helping people truly understand their bodies in a feminist, inclusive, sex-positive, and fact-based way.

13 Maj 201951min

Reshma Saujani: Girls Who Code Founder & CEO, Author, and Activist

Reshma Saujani: Girls Who Code Founder & CEO, Author, and Activist

Reshma Saujani once had political aspirations, even becoming the first Indian American woman to run for Congress. Now, she's the CEO and founder of Girls Who Code, a nonprofit that aims to close the gender gap in technology. Learn about her inspiring career path on Second Life.

6 Maj 201945min

Sarah Gibson Tuttle: Olive & June Founder and CEO

Sarah Gibson Tuttle: Olive & June Founder and CEO

What happens when you leave an established finance career in NYC to open a nail salon in Los Angeles? Olive and June founder Sarah Gibson Tuttle has some answers. She had spent 10 years working as an equity sales trader at JPMorgan and Morgan Stanley when she noticed a white space in the beauty industry. Listen to Second Life to hear her story.

29 Apr 201952min

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