College players get NIL?

Welcome back to the Bill Bradley Collective, where this week college football is back and with it a conversation about the current state of compensating collegiate athletes. In this brave new world where student athletes are finally able to obtain NIL (name, image, likeness) deals for their own profit, the landscape remains controversial and complicated. Join us as we examine the unprecedented television rights contract inked between the Big 10 and CBS; how female athletes across less-exposed collegiate sports have prospered under the NIL rules; NCAA efforts to reel NIL in with threats of an appeal to Congress; the expected sentiments of college football’s white coaching elite; and finally another unanimous verdict from the panel in favor of compensating our scholar athletes. First we set the table with rants: as Zak throws jabs at a Collective cohort by highlighting some rather embarrassing truths about the man chosen to patrol the home sidelines of Rentschler Field this season; Ed continues to point the verbal flame thrower in the direction of Florida’s small-handed senior Senator following some inane commentary decrying student loan relief; and finally Andrew talks LIV Golf’s latest arrivals, the future of the PGA Tour’s seasonal structure, and the greatness of the newly crowned Tour Champion.