The Tim Ferriss Show6 Sep 2016

#184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies

Shep Gordon (@SupermenschShep) has been named one of the "100 most influential people" by Rolling Stone magazine. He is the man behind some of the biggest names you've ever heard. If you like the storytelling and lessons of Cal Fussman, you're going to love this one. Shep has worked with, and befriended, some of the biggest names in the entertainment industry, from Alice Cooper to Bette Davis, Raquel Welch to Groucho Marx, Blondie to Jimi Hendrix, Sylvester Stallone to Salvador Dali, Luther Vandross to Teddy Pendergrass. He is also credited with inventing the "celebrity chef" phenomenon, which revolutionized the food industry and turned the culinary arts into the multi-billion dollar industry it is today. He has worked with Nobu Matsuhisa, Emeril Lagasse, Wolfgang Puck, Roger Vergé (and many others, including his holiness, the Dalai Lama.) Anthony Bourdain, a huge fan of Shep's, released a memoir detailing Shep's life and adventures, titled They Call Me Supermensch: A Backstage Pass To The Amazing World Of Film, Food, and Rock 'N' Roll. I've been reading it, and it's fantastic. Imagine it like Animal House meets Harvard MBA. In this episode, we discuss how he made clients famous, and some of his biggest PR stunts (and flops). Enjoy! This podcast is brought to you by MeUndies.Have you ever wanted to be as powerful as a mullet-wearing ninja from the '80s, or as sleek as a black panther in the Amazon? Of course you have, and that is where MeUndies comes in. I've spent the last six months wearing underwear from these guys 24/7, and they are the most comfortable and colorful underwear I've ever owned. Their materials are 2x softer than cotton, as evaluated using the Kawabata method. Check out MeUndies.com/Tim to see my current faves (some are awesomely ridiculous, like the camo). This podcast is also brought to you by Audible. I have used Audible for years, and I love audiobooks. I have two to recommend: The Graveyard Book by Neil Gaiman Vagabonding by Rolf Potts All you need to do to get your free 30-day Audible trial is go to Audible.com/Tim. Choose one of the above books, or choose any of the endless options they offer. That could be a book, a newspaper, a magazine, or even a class. It's that easy. Go to Audible.com/Tim and get started today. Enjoy. Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast.

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