How Björk succeeds in business without really trying

How Björk succeeds in business without really trying

In 2022 Björk released her 10th studio album. Considering how many artists have stopped after five or fewer, it’s a big accomplishment. But it’s even more significant when you consider how experimental Björk's records have been, especially after Homogenic.

So how has Björk managed to make it as an artist even though she’s pretty “uncommercial”? How has she continued to create on a global scale — without compromising her bold artistic vision?

In this episode I’ll share three reasons: her choice of record label, her early relationship with Nellee Hooper, and her DIY attitude.


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Utopia brought to life (with Chiara Stephenson)

Utopia brought to life (with Chiara Stephenson)

Stage designer Chiara Stephenson talks about how she brought Björk's sci-fi, utopian world to life in Cornucopia. She’ll discuss the natural forms that influenced the stage design, the intention behin...

10 Mars 202220min

The luminous beams of Cornucopia (with Bruno Poet)

The luminous beams of Cornucopia (with Bruno Poet)

Lighting designer Bruno Poet joins me to talk about how he used light to compliment the music of Cornucopia, why he thinks artists love collaborating with Björk, and why “Sue Me”... was all yellow. E...

3 Mars 202218min

Flute dancers in the dark (with Margrét Bjarnadóttir)

Flute dancers in the dark (with Margrét Bjarnadóttir)

Margrét Bjarnadóttir — choreographer of the "Utopia" music video, Utopia tour, and Cornucopia tour — discusses how her work on "Utopia" laid the foundation for the Cornucopia tour. She walks us throug...

24 Feb 202217min

Bjork's chamber of secrets (with Shane Myrbeck)

Bjork's chamber of secrets (with Shane Myrbeck)

Sound architect Shane Myrbeck reveals the true purpose of the reverb chamber in Cornucopia and walks us through the design process. He talks about the buildings that inspired it, what it was like to c...

17 Feb 202224min

Entering the world of Cornucopia

Entering the world of Cornucopia

Björk's Cornucopia was never an ordinary tour; it's a theatrical production. And in this episode, I’ll share that production with you. I’ll start with the history of the tour, describe the magical aud...

10 Feb 202240min

Bjork's new album, and other mysteries

Bjork's new album, and other mysteries

Björk is a woman of mystery. She gives her fans just enough to satisfy them — and withholds just enough to keep them guessing. Some of these rumors have been resolved with time, but there’s still a lo...

3 Feb 202240min

LGBTQ plus Björk

LGBTQ plus Björk

There’s this quote from Björk that has become sort of a meme among her fans. She says that her average listener is a gay man from Mexico. And whether or not that’s accurate, it definitely captures a l...

27 Jan 202244min

10 Björk songs that are better live

10 Björk songs that are better live

Part of the magic of seeing Björk perform live comes from wondering how she’ll reinvent her songs on this tour, on this night. Björk seems to know this herself because she’s released a live record for...

13 Jan 202236min

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