Black Pod Class4 Apr 2024

A Look Into the Podcasting Industry (feat. Alexandra Rago & Bethany Hawkins)

Show notes:

Our first guest is Bethany Hawkins. CEO & Founder of "Crackers In Soup, LLC" Bethany Hawkins (she/her), a seasoned professional with over 18 years of corporate experience, serves as the CEO and Founder of Crackers In Soup, LLC. As a Black woman who understands the challenges of not being heard, Bethany's mission is to amplify historically underrepresented voices through podcasting. Under her leadership, Crackers In Soup has produced an extensive portfolio of podcast episodes, including the award-winning "Chatting Over Chowder" and "Sis, Please." Crackers In Soup has recently won the "Big Budget Sound Award" from Sonic Bloom presented by Libsyn at ShePodcast. Instagram @bcrackersinsoup

Our Next guest is Alexandra Rago. She is the CEO of "Ambitious Minds Inc." Alexandra began her career working in Urban Marketing and radio promotions for major labels like G-unit, Koch Records, and Columbia Records/Sony Music. She has worked with artists like 50 Cent, | Cole, Michael Jackson, Beyonce, Brandy, Ray I, Maxwell, and Jim Jones. Since founding Ambitious Minds in 2011, the agency has developed from being solely a talent management organization to producing podcasts, events, content, e-commerce brand development shipping, and fulfillment. The company now mainly focuses on managing and producing podcasts such as Kid Fury & Crissle of The Read, Whoreible Decisions, and Sistas Who Kill. You can find her on Instagram @ambminds

In this episode, we had a lovely chat with Bethany and Alex. We discussed topics such as the assumptions and stereotypes of creating podcasts, how they each got started in the podcast industry, how it feels to be a part of a new industry, and how to find your niche.

This episode was produced by Madeline Seck.

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