WHAT ARE LONG TAIL KEYWORDS?

#A/B testing, also known as #split-run testing or #buckettesting, is the process that starts with a hypothesis that makes you believe that doing a small change to your ad will help you to improve the results. You have the control ad (A) and the one with a variation (B), and you compare them at the same time, changing only one variable between them to see which one gets the better performance. For example, a higher click rate. It is a #userexperience research methodology vastly used in this online world that surrounds us and the backbone of almost every successful app, webpage, #adcampaign, etc…That you can think of! Let’s say an organization puts up two ads-- both ads are pretty much the same, but if you were to look closely you will see that the variation ad has a different #CTA (call to action) button, “sign up” instead of “order now”. The idea of #A/Btesting comes from the hypothesis that maybe that small change (that could also be the text, the image, the link description, or the headline) can affect positively or negatively your #brand and if that’s so, how exactly. Many tools can help you to compare the results and show you which one has a better performance than the other like crazy egg, #google analytics & #google optimize optimized, and many others. If you are using Facebook manager only, you will anyways see which one has a better click rate, conversion rate, and few other metrics that perhaps is enough for you if, as mentioned in the previous example, you are just running ads on #Facebook or #Instagram. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

21 Maj 20212min

#organicmarketing #contentmarketing #organictraffic #Organictraffic is the term used to describe page visitors originating from the #organicresults of a #searchengine. When users type a query into a #searchengine (such as #Google or #Bing), they are presented with a list of results that #organically contain both the top-ranked #sites and a set of #ads. #Organictraffic is the opposite of #paidtraffic, which defines the visits generated by #paidads. The most important source of #traffic that you can get to your #website is #organictraffic. And simply here is the reason: #organictraffic is targeted. #SearchEngineOptimization (#SEO) is, without a doubt, one of the best ways to achieve reliable, long-term results. You’ll be able to produce passive #organictraffic to your site for as long as you rank highly in #Google. Here’s how you can drum up #organictraffic through #SEO. 1. Choose #longtailkeywords Don’t just go with the most popular #keywords in your #market. Use #keywords that are more specific to your #product or #service. #Longtailkeywords are the perfect way to structure the body of your #content, with #longtail generally referring to #terms containing three or more words. Remember: ranking on #Google is about owning a sphere of influence for a specific #niche topic. Enter one (or a few) #relevantwords or phrases into a #tool like #Ahrefskeywords explorer, then choose one of the #keywords ideas reports to see hundreds or thousands of ideas. 2. Be found on #GoogleMyBusiness When you claim your listing in #GoogleMyBusiness, the reason is most often that you want to impact your local #searchresults, specifically in #GoogleMaps listings. By default, those inbound clicks from #GMB are being grouped with the rest of your #organicsearchtraffic from #Google. 3. Improve #userexperience and do not overlook #mobiledevices Though most people referring to #UX think of the process in terms of #design work it may also encompass conducting #marketresearch, running split tests on proposed changes and analyzing data. But at its core, #UX is about understanding the way something makes users feel, as it is these feelings that provoke users to action. More than half of your #website visitors is likely using #mobiledevices to access the #internet. If you provide them with a bad experience, it can cause you huge #traffic loss. Hence, if you improve this by providing a mobile-friendly experience that can #boost #organictraffic on your website. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

21 Maj 20213min

#healthcoaches #digitalmarketing #healthandwellness #Healthcoaching is a booming #industry and there is a #highdemand for it. Now more than ever people are struggling to maintain good #health during the #pandemic. With the right foundation, you can start your own profitable #healthcoaching #business and make the world a healthier place. Your #strategy: Designing a #digitalmarketingstrategy to build your #healthcoaching #brand will highlight your uniqueness as a #coach and help your #audience resonate with you. #Marketing is an iterative process and not everything needs to be planned for straight away. That being said, having a #digitalmarketingstrategy will give you a solid #plan of what actions to take and how to communicate to your #audience. Your #brand: Whether you are #certified or are self-educated, building your #personalbrand will be your foundation. You begin with identifying what particular #services you’re offering and the characteristics that make you unique. You will take on an identity ranging from the #business name you decide to adopt, to the colours associated with your #brand. These aspects will distinguish you from others in the #industry and display your personality to #clients. You may decide to give your #brand an exciting and tough personality. Or you could take on a friendly and sincere approach. Choosing the #traits that best personify you will display authenticity to your #audience. Authenticity will allow your #audience to trust your advice and come looking for you whether times are good or bad. Your #targetmarket: This is the stage where you decide the kinds of people you would like to #coach or the types of #problems to #solve. You may decide to hone in on a #specificdemographic aligned with your #particularexpertise. #Google’s #consumerbarometer is a free #tool to gain deeper #insights into how your #audience behaves #online. Perhaps you had struggled with and conquered a particular #healthchallenge and you could relate to your #audience. This would be a strong selling point and an extra avenue for you to display a genuine desire to help. You could also take on a more holistic approach tackling a wide range of #health areas. When you develop #healthcoachingprograms you can tailor each one to solve for a specific #health area. These #programs could be bundled together to solve #healthproblems holistically. Ideally part of your offerings will include an ongoing #healthcoaching program. You know the value of keeping #healthy as a lifelong #practice. #Coaching your #clients consistently will ensure they stay #healthy long term. Ultimately, this will create long-lasting relationships with your #clients and turn them into your #brand advocates. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentma

21 Maj 20213min

#Бренд без онлайн присутствия как машина без колёс. #Развитие будет замедленно. Сегодня, #бизнесу нужны разные подходы #онлайнмаркетинга для того чтобы закрепиться в мире Интро #Онлайнбрендинг это #дизайн и строение вашего #бренда через сайты, приложения, социальные сети, видео и так далее. #Онлайнбренд содержит комбинацию #онлайнмаркетинга и #интернетбрендинга что формирует это в #онлайнбренд. Почему #онлайнбренд так важен? Даже сейчас вы смотрите это видео, скорее всего с телефона или компьютера. Мы постоянно контактируем с разными девайсами. Большинство из нас контактируют с миром через #интернет, именно поэтому #брендам нужно взаимодействовать и конвертировать людей в #клиентов. #Онлайнбрендинг позволяет #компаниям создавать присутствие везде. Как не крути, если у моей мамы есть инстаграмм, почему её любимый #бренд обуви не может? Если вам интересно узнать больше об #онлайнмаркетинге… Подписывайтесь на наш канал и оставляйте комментарии внизу! Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

21 Maj 20212min

Despite some #marketers using the two terms synonymously, an #SEOcontentwriter is not an #SEOcopywriter. A #copywriter and #contentwriter’s #responsibilities are often misunderstood; and although there is some overlap, the two #positions have clear #distinctiveroles. Each #writingstyle requires a #specificsetofskills to #resolveopenprojects and #meetstrictdeadlines. The main difference comes down to the #differentcontenttypes each #writer produces. One role #writes #shortcontent focused on #advertising and #branding while the other #position #composesinformativeposts intended to #buildtrust and #boostengagement. As a #smallbusinessowner, you’ll need both #SEOcontent and #SEOcopywriting to successfully reach your #goals. WHAT IS #SEOCOPYWRITING? #SEOcopywriting describes a particular type of #onlinecontent that harnesses a combination of #uniquekeywords. #SEOcopywriting focuses on #advertising a #product or #brand, drive #conversion/#sales, and #encourage a #directresponse. #SEOcopywriting can cover a multitude of projects, and it can take many forms, depending on your #company, #product, and #service. #SEOcopywriting pertains to #webpages, #landingpages, #tweets, #blogarticles, #Facebookposts, #productdescriptions, and #promotionalcopy. TIPS FOR BETTER #SEOCOPYWRITING Effective #SEOcopywriting attempts to #persuade and #motivate people to take a #specificaction. Use these #tips to #improve your #copywritingtechnique, and enjoy more #websiteconversions! ● Showcase #BenefitsOverFeatures: Prospects care more about the #benefits provided by the product than by the #features included. ● Focus on #Emotions: When completing a #sale, #emotions typically #influence #customers to complete the #desiredaction. ● Highlight #ClientTestimonials: Leverage #onlinetestimonials to #maximize credibility with #customers. ● Use #SimpleLanguage: Make sure your #copy isn’t #tootechnical or #toocomplicated for your #readers. ● Create a #Feeling of #Exclusivity: Clients love to feel as though #brands care about them, make prospects feel #special by being part of an #exclusive group. ● Prove #ProductValue: Prove the #value of your# product because #customers want to get a #gooddeal or feel like they’re spending their money wisely. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

21 Maj 20215min

If you’re looking for one of the best ways to #generateleads for your #organization, look no further than #contentmarketing. #DemandMetric revealed that #contentmarketing #generates 3 times as many #leads as #traditionalmarketing. And costs 62% less. #Contentmarketing generates 3X as many leads as #traditionalmarketing. I’m going to show you 5 effective ways you can start #implementing today to #generateleads with #contentmarketing. Step 1: Create a #buyerpersona Capturing the wrong #leads is as bad as capturing no #leads. In fact, it’s probably worse because you’ll waste your #resources on a #lead that’s unlikely to be your #customer. Therefore, when I talk about #generatingleads, I mean #generating the right #leads. And to do this, you need to specify the type of people you want as your #leads. Step 2: #Leverage #contentsyndication Having #valuablecontent on your #company #blog can bring in many #leads for your #business. But what if you have an obscure #blog that nobody reads? Then the great #content that you’ve put a lot of effort in would massively underperform. A way out of this challenge is #contentsyndication. What is #contentsyndication? #Contentsyndication is the process of having your #content on third-party sites that are more popular than yours and reach a much bigger #audience. Step 3: Provide #leadmagnets and #contentupgrades Nowadays, people are reluctant to share their #contactinformation because their inboxes are already full of junk. To capture that #lead, you have to first provide #value. And that’s the function of #lead magnets. They help to solve a problem for your #audience. What are the characteristics of #effectivelead magnets? They #solve an immediate problem for your #audience They’re short enough to be used immediately They’re accessible immediately to your #lead They solve a specific problem Step 4: Improve your #landingpages When you consider that most single #landingpages are built specifically to capture #leads, then creating them without thought means you’re essentially throwing your #leads away. There are best practices you need to follow to ensure you optimize your #landingpages for high #conversion. Step 5: Use guest #blogging to capture #leads Guest blogging is a valuable activity to improve #brandawareness and gain quality backlinks. However, one advantage that most people fail to take is capturing leads through guest posts. You may ask: how can I do that? The key here is to make your lead magnet #relevant to your #guestpost. You can also #share the #link in the body of your #post where it is #relevant. And depending on the #website you’re writing a #guestpost, you can even add your #content upgrade in the body of your #post. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing

21 Maj 20215min

Will #Google turn the natural search landscape upside down in 2021? It’s unlikely. Although change is inevitable, you can survive or even gain an edge with a little vigilance. But don’t expect any relief from the merciless #trend of #organicresults moving way down the #SEARCHENGINERESULTSPAGES (#SERPs). Like any good #CONTENTMARKETER, #Google is focused on the needs of its #audience – #searchers. To help you manage your #SEO efforts this year, here are 10 QUICK-HIT #SEOTIPS and reminders. Use the #tactics and #insights that best match your #goals. 1. PROTECT YOUR GROUND If you have #pages that already #rank well, guard them. #TRACK THEIR #PERFORMANCE, BUT DON’T GET GREEDY AND MANIPULATE THEM TO SQUEEZE OUT MORE #RANKINGS. 2. CREATE NEW #CONTENT WITH #SEO IN MIND New #content – whether it’s one #page or an entire topic cluster – gives you a fresh chance to get everything right. 3. Devote time to finding out WHETHER #GOOGLE CRAWLS YOUR #PAGES #GoogleSearchConsole indicates whether #Google has reached your key #pages (and details other technical data). 4. DON’T FREEZE Too often, #marketers crank out #pages, “optimize” them, and never return. While you probably can’t do it for every #page, make time to #optimize essential #pages and any #pages close to ranking on the first #page of #Google #searchresults. 5. REMEMBER #QUALITY ISN’T A GUARANTEE OF #SEO SUCCESS #Google has touted for years the importance of producing #quality #websitecontent. In turn, #marketers have championed #quality as the ticket to the high-ranking universe 6. FIND YOUR SWEET SPOT Be #realistic with #keywordchoices. Does it make sense to go after #keywordphrases that are searched 5,000 times a month if your sweet spot shows your existing top 10 #keywords typically are searched 50 to 300 times a month? 7. FOCUS ON #PAGE LOAD SPEED I believe #page load speed is a nominal ranking factor (many enterprise #websitesrank well even if they don’t appear as quickly as they should). 8. FAVOR CLEAN, SHORT #URLS #URLs likely still make a slight difference with #searchenginerankings. That’s why you should keep them short. Ensure that the few #words you use have the most weight. Don’t dilute a #pageURL by loading it with 12 #words from your #headline. 9. #OPTIMIZE IMAGES, FILE NAMES, AND #ALTTEXT You can help #website pages load quickly with small image file sizes. A simple compression tool is ImageOPTIM. BE SURE TO USE #KEYWORDS IN THE FILE NAME AND COMPLEMENT THEM WITH #ALTTEXT. 10. LEARN FROM #INTERNALSEARCH It’s easy to glean ideas for #keywords and #SEO by reviewing what #keywords people use when they’re searching within your #website. First, make sure you have #site #searchtracking enabled in #GoogleAnalytics Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital

21 Maj 20215min