5 Psych Principles to Attract and Grow Your Audience.

5 Psych Principles to Attract and Grow Your Audience.

While content marketing tactics and times change, one thing remains constant – people and their behavior. That’s why psychology triggers are invaluable. They get into the essence of unchanging human behavior. By anchoring your B2B strategy on human psychology, you will attract and convert more members of your audience. Here 5 B2B lead-generation psychology principles to follow. Principle 1: Reciprocity One good turn deserves another. You’ve heard this adage. It stems from a deeply entrenched human inclination to respond to a positive action with another positive action. When someone does something nice for you, you feel obliged to return the favor. • Produce free stellar content: Generously give prospective customers free ungated content with no strings attached. Make sure the content is valuable and entertaining. The more you give, the more they will feel indebted to your brand. By the time you offer them gated content, they won’t hesitate to give you their details because you’ve front-loaded the relationship with generosity. Principle 2: Scarcity Fear of missing out or FOMO is one of the oldest marketing psychology principles. Nobody wants to miss out. It’s a bitter sinking feeling people avoid at all costs. That’s one reason purchases skyrocket when their cart is about to close. Customers just can’t help themselves when a deal is about to disappear. • Run limited-time offers: Open-ended campaigns don’t compel prospects to act. But when people know the offer isn’t forever, they are more likely to act immediately. • Display a countdown timer: It’s one thing to be told the time an offer ends, but it’s another to see the clock ticking. It can create a physical reaction. Prospects act instinctively to grab the offer. Principle 3: Authority Another psychological trigger you can leverage is authority. Authority is the tendency for people to respect and follow the recommendations of experts or people more knowledgeable than them. • Certifications: On your landing page, display any certifications your brand has earned. Elevating your company in the eyes of prospects makes them more likely to complete the requested conversion – download a report, book an appointment, ask for a product demonstration, etc. • Influencer endorsements: If you’ve worked with industry leaders, ask them to endorse your brand. Showcase their seal of approval on your site or other marketing materials. • Experience: Got vast experience in your field? Don’t let it go to waste. Infuse your veteran credentials into your content. Experience and longevity prove your authority in your space. Prospects are likely to take your word more seriously. Principle 4: Novelty Let’s admit it. We hate being stuck in the same ol’, same ol’. Something in our psyche salivates when something new hits the market. People want to dump the old and drape the new. Everybody loves to keep up with the latest trends in town. • Improve your products: Don’t let product design stagnate. Improve your products. Once you do, make noise about it in your landing pages and email campaigns. Expressions like “new and improved,” “announcing,” or “give our new product a try” come in handy when crafting lead-gen copy. • Invent trailblazer lead magnets: If you promote the same lead-gen resources your competitors use, prospects ignore you. To stand out, chart a new trail. Walk where nobody in your space has ever walked. It’s not as difficult as you think. Experiment and develop a fresh way of doing a task your prospects struggle with. Or find a faster way to do something. Then package your solution as a lead magnet. Principle 5: Liking • The concept of liking in marketing revolves around people swayed by people they like or who have traits they admire. Here’s how to massage the liking principle into your lead generation campaigns. • Tap into influencer marketing: Partner with influencers who are admired or loved by your target audience.

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Why is Digital Marketing important for businesses?

Why is Digital Marketing important for businesses?

In this era of #technology where an #approach towards every single #aspect has #changed, even the way #businessesapproach their #customers has #changed. #Traditionalmarketing is being replaced by #digitalmarketing. The #invention of the #internet has #changed the world #drastically. #Digitalmarketing is the new norm for a #successful #business. Here is why #digitalmarketing is important for your #business: Read more:https://blog.thedigitalmarketinginstitute.org/why-is-digital-marketing-important-for-businesses/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20212min

Email Marketing​ Best Practices​

Email Marketing​ Best Practices​

The #dos​ and #donts​ for #EmailMarketing​ #Emailmarketing​ is an extremely important #strategy​ used by #digitalmarketers​ in order to build #relationships​ with future prospects or current and even past #customers​. It’s a huge opportunity for #marketers​ to #communicatedirectly​ with their #customers​ in a very personal way. It is important that #digitalmarketers​ follow their own #strategy​ or practices that they believe will be successful. But what are the obvious best #practices​ and common mistakes that are made in an #emailmarketingcampaign​? Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20212min

5 steps to create​ your HANDMADE BUSINESS​ online​

5 steps to create​ your HANDMADE BUSINESS​ online​

When we start a #newbusiness​ we aim to reach as many people as possible. If you are thinking of expanding your #handmadebusiness​ in the #digital​ world this is an article you need to read. These are the 5 #fundamental​ #steps​ for a #handmadebusiness​ that will help you start on this new #platform​. 1. Build your #ownstory​ 😉 First of all, we need to be clear about our #story​. What makes your #handmadebusiness​ different from a mass #production​ #company​?… your unique story! You don’t need to have a super extraordinary #story​ behind it, only need to give your #customers​ an #honest​ and #realstory​ that they can relate to. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20211min

A Guide to SEM​ with GoogleAds​

A Guide to SEM​ with GoogleAds​

The #digitalmarketing​ #trends​ are ever-changing, however, one really interesting #digitalmarketingtool​ is #SEM​. Before we go ahead with what exactly is #SEM​, let’s talk about #digitalmarketing​ first. #DigitalMarketing​ is #advertising​ through #digitalplatforms​ which vary according to the type of #strategy​ you are using. These #strategies​ would include #socialmediacampaigns​, #searchengineoptimization​, #paidmarketing​, #searchenginemarketing​ (#SEM​), etc. What is #SEM​? #SEM​ is a #strategicmarketing​ approach where #businesses​ pay #Google​ to list their #websites​ or #promote​ them when you #search​ for a #specifickeyword​. As you may have seen, when you #search​ for a #specifickeyword​, you see some #websites​ promoted at the top, those #businesses​ are using #SEM​ and #GoogleAds​ to #promote​ their #businesses​ through #paidmarketing​. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp​

10 Maj 20211min

Boost​ your social media​ with this 5 powerful tips​

Boost​ your social media​ with this 5 powerful tips​

Can #socialmedia #boost your #business? If you are an #entrepreneur or are #aspiring to become one, this is for you. With this current situation of an endless #pandemic, you may wonder: how can I #promote my #smallbusiness when things seem to be more difficult? Well, #socialmediamarketing is the answer! #SocialMediaMarketing #Statistics Certainly, there are a variety of #socialmediaplatforms that you could use to #boost your #smallbusinessmarketing and some of the most known are #Facebook, #Instagram, #Snapchat, #YouTube, #Twitter, #TikTok, #LinkedIn and others. In January 2020 the number of people on #socialmedia was 3.80 billion users and 5.19 billion was the number for people who use mobile phones to #access their #socialmedia. So, why not take this information and use it for your own #businessadvantage? Read more: https://blog.thedigitalmarketinginstitute.org/boost-your-social-media-with-these-five-powerful-tips/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20211min

The Psychology​ behind Digital Marketing​

The Psychology​ behind Digital Marketing​

#Humans​ are complex. We are a mixture of #feelings​, #thoughts​ , and #memories​ also, #body​ and #soul​ are linked. Our #mind​ is #involved​ in #everything​ we do, and one of the things we often tend to do is #buy​. We need many things for our #survival​: #food​, #cleaning​ , and #healthitems​, #clothing​, and also other things don’t “need” but buy them anyways. Why is that? Let’s see: Between the #rational​ and the #emotional​ 95% of the #buyingdecisions​ we made are not #rational​ or #logical​, they are #unconscious​. Without #emotions​, we cannot make choices. #Emotions​ are a very important part of ourselves: we feel all the time, and psychologists say there are no “negative” #feelings​, even if we are mad or sad, those are #proper​ and #natural​ #feelings​ everyone has. However, if we link it into the field of #Marketing​, humans prefer to associate #buying​ with nice #feelings​, as #happiness​, #nostalgia​, and #excitement​. Read more: https://blog.thedigitalmarketinginsti...​ Spanish: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing​ #Certifications​: https://thedigitalmarketinginstitute....​ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING​ ™ Learning Leaf: https://thedigitalmarketinginstitute...​ For Course Details: https://thedigitalmarketinginstitute...​ ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING​ ™ is a certifying body founded in the USA by several long-standing #marketers​. We have years of experience in #business​, #marketing​, and more, and have put forth our combined experience to develop #IIDM​. #DigitalMarketing​ is something that’s all around us, yet there has been no solid foundation for #marketing​ in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing​. Because of this, the need for a solid, stable foundation for #marketing​ in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing​ #digitalmarketing​ #digitalmarketing​ #marketing​ #socialmediamarketing​ #socialmedia​ #business​ #marketingdigital​ #branding​ #seo​ #instagram​ #onlinemarketing​ #advertising​ #digital​ #entrepreneur​ #contentmarketing​ #marketingstrategy​ #digitalmarketingagency​ #marketingtips​ #follow​ #smallbusiness​ #design​ #bhfyp​ #love​ #webdesign​ #like​ #photography​ #graphicdesign​ #content​ #art​ #fashion​ #bhfyp​

10 Maj 20211min

What is digital branding?

What is digital branding?

Digital branding is how you design and build your brand online through websites, apps, social media, video and more. Digital branding consists of a combination of digital marketing and internet branding to develop your brand online. Why does a digital brand presence matter? Well, look up from that phone you’re probably on… We’re all using our devices constantly. Most of us engage with the larger world through the lens of the internet, which makes it essential for brands to reach target customers and convert one-time users into long-term loyalists. Digital branding enables any company to make its presence known anywhere—even in the palm of your hand. After all, if my mom has an Instagram, why shouldn’t my favorite shoe brand? For more details visit us on: https://thedigitalmarketinginstitute.org

10 Maj 20211min

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