How To Generate leads With content marketing

How To Generate leads With content marketing

#leads #contentmarketing #contentsyndication

If you’re looking for one of the best ways to generate #leads for your organization, look no further than #contentmarketing .

Let’s look at 6 effective to generate #leads with #contentmarketing . Step 1: create a buyer persona

Capturing the wrong #leads is as bad as capturing no #leads. In fact, it’s probably worse because you’ll waste your resources on a lead that’s unlikely to be your customer.

A buyer persona is a fictional document that contains the details of your ideal customer. Some of these details are their:

● Name

● Age

● Income

● Gender

● Location

● Ambition

● Solutions they’re looking for

● Decision-making ability

This buyer persona should contain as many details as possible. Having buyer personas make your content focused on attracting these type of people.

Step 2: leverage #contentsyndication

Having valuable content on your company blog can bring in many #leads for your business.

What is #contentsyndication?

#contentsyndication is the process of having your content on third-party sites that are more popular than yours and reach a much bigger audience.

Step 3: provide lead magnets and content upgrades

Nowadays, people are reluctant to share their contact information because their inboxes are already full of junk.

Some types of content that can serve as lead magnets for your #contentmarketing campaigns are:

● Ebooks

● Reports

● Webinars

● Quizzes

● Courses

● Videos

What are the characteristics for effective lead magnets?

● They solve an immediate problem for your audience

● They’re short enough to be used immediately

● They’re accessible immediately to your lead

● They solve a specific problem

Step 4: improve your landing pages

When you consider that most single landing pages are built specifically to capture #leads, then creating them without thought means you’re essentially throwing your #leads away. There are best practices you need to follow to ensure you optimize your landing pages for high conversion.

Step 5: use guest blogging to capture #leads

Guest blogging is a valuable activity to improve brand awareness and gain quality backlinks. However, one advantage that most people fail to take is capturing #leads through guest posts.

Step 6: target long-tail keywords with the right intent

If you run a small to midsize business, then targeting long-tail keywords is the way to go. First of all, it’s easy to detect these keywords’ intent.

Secondly, there’s low competition for them. You can use a tool like semrush to carry out keyword research. This will help you to find the long-tail keywords a potential lead might use in search engines:

After finding them, you should create your content to target these keywords. Furthermore, you should optimize your page for this keyword. This involves adding the keyword to parts of your page like:

● Headline

● Url

● First few paragraphs

● Subheadings

● Image alt text

● Image name

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HotelIndustry during COVID

HotelIndustry during COVID

The #COVID19 #pandemic took the world by storm, its effects changed the #travelecosystem hub forever, taking millions of lives and livelihoods. One of the hardest-hit industries that will still take years to #recover #postpandemic is the #hotel #industry. The #hospitalityindustry took a hard hit, as #decisions had to be made to #shutdown #hotels, #restaurants, #themeparks, #cinemas, not to mention the entire disruptive effect and impact on #worldwidetourism. While some #hotels shut down during #covid, some #hotels #worked with certain #hospitals and the #government and made their venues available for #hospitalbeds and #hospitalemployees. #Hotels are still struggling to keep their doors open and are unable to #rehire all their #staff, let alone their #mortgage #payments due to the historic drop in #traveldemand. Read more: https://blog.thedigitalmarketinginstitute.org/hotel-industry-during-covid/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20211min

Social Media Targeting: Why It Is Important?

Social Media Targeting: Why It Is Important?

#Socialmediatargeting helps #advertisers reach their #audiences on #socialmedia with #relevant and #impactful #marketing messages. Once you know who your #idealconsumer is, and where to find them on #socialmedia, #targeting is easy and makes your #brand’s #advertisements highly effective. What is #socialmediatargeting? #Socialmediatargeting is the ability to #displayadverts and posts to #specificaudiences chosen by the #advertiser or #poster. The consumers who make up a #targetmarket share similar #characteristics, defined by #demographics such as #gender, #location, and #age as well as criteria based on their #consumerbehaviour. Your #brand can also combine a number of these factors to narrow down your #audience. “A #targetmarket is, at its most basic, simply the #market or #submarket (such as a #segment) at which the firm aims its #marketingmessage(s).” (Cahill, 1997) Why is #socialmediatargeting so powerful? Read more: https://blog.thedigitalmarketinginstitute.org/social-media-targeting-why-it-is-important/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20211min

How to stay Trending on Social Media

How to stay Trending on Social Media

If you’re struggling to keep your #Facebook popping and your #Insta topping, then stop what you’re doing and take some notes. Yes in a world where your #brand is everything, keeping up with the current #marketingtrends can be difficult. So sit back and relax, we got you covered with the following tips for #socialmediamarketing. #Socialmediaplatforms #Socialmedia has become the rise of fame for many #businesses, yet also a downfall for others due to lack of “presence”. So here are the top #socialmediaplatforms to keep a #socialpresence on : #Instagram From live sessions and filters to those questionable fitness #DM’s, #instagram has become a millennials playpen. The platform offers a wide variety of #editorialtools to utilize as a starter influencer or a more established #business in need of #marketing. Within the “story” feature, users are able to create simple #textcontent or #images with an artisanal aesthetic. The story options also provide a variety of #trendy #GIFs, #stickers, #icons, #hashtags, #links, or charitable links to #engage with other users. Read more: https://blog.thedigitalmarketinginstitute.org/how-to-stay-trending-on-social-media/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20211min

Why should businesses​ do SEO​?

Why should businesses​ do SEO​?

Have you been wondering why #SearchEngineOptimization​ (#SEO​) is so important and why #businesses​ need it? If you have, you’re on the right page. As the world has become reliant on the #internet​ over the years, #businesses​ have had to put a lot more effort into their #websites​ and #onlineplatforms​. People spend hours on the #internet​ so wouldn’t it make sense to find the best ways to drive #traffic​ to your #website​? Why is #SEO​ important? #SearchEngineOptimization​ allows #Google​ to decide which #websites​ should be ranked on its first page. The #SEO​ process holds such great #importance​ because #Google​ uses the appropriate methods to decide which #websites​ are worthy of having a high ranking. The decision is based on how relevant the #website​ is to a #specificsearch​. As users, we almost never click on #Google​’s second page to find the answers to our questions, which is why it is so important to rank on the first page. If #SEO​ did not exist, we would have to go through hundreds of #websites​ before finding the answers to our questions. Since #searchengines​ organize #websites​ from most relevant to least relevant, they allow us to find the #information​ we are looking for in the fastest way possible. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20212min

Social Media Marketing Trends To Know For 2021

Social Media Marketing Trends To Know For 2021

Along with the time as all #socialmediaplatforms are changing their features, #interface, #algorithms, and regulatory #policies, the way people use to interact with them is changing dramatically as well. #Socialmedianetworks are not merely used to #connect and #interact with people only but also to increase the #awareness of a #product/#service, spreading #informative and #educational #content too. #Socialmediamarketing has become an extremely important ingredient of an overall #DigitalMarketingStrategy for an #organization. Since the #Covid19 #pandemic has hit the ground, the ways to interact with #socialmedianetworks have entirely changed. If you want to get familiar with the #latesttrends of #socialmediamarketing, you are perhaps reading an appropriate #Blog right now. Further, I will be explaining some of the most favorable #socialmediamarketing #trends in 2021. Read more: https://blog.thedigitalmarketinginstitute.org/social-media-marketing-trends-to-know-for-2021/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20211min

Why Luxury Brands Invest In Digitalretailing?

Why Luxury Brands Invest In Digitalretailing?

Resistance to #digitalisation #Technology has not only changed the way people connect but it has also had a huge #impact on the way people #shop. With the #covid19 #pandemic, #shoppingonline has grown even more than projected. #Businesses were required to #digitize in order to sustain #business. In the #fashionindustry, the #pandemic has accelerated many changes that were already underway. One of the #biggest #changes in the #industry is the way #luxurybrands are finally embracing the use of #digital. Over the last decade, #highendbrands have been hesitant to embrace and adapt to moving their operations from #retailstores to #online. Most #luxurybrands have resisted dealing with #onlineretailing as they believed going #digital would make them seem more generic, negatively affect people’s perception of the #brand’s image and they believed it would open more space for counterfeiting. However, the global #pandemic has proven to #luxurybrands that #digital is here to stay. High-end brands are finally taking to #ecommerce. Read more: https://blog.thedigitalmarketinginstitute.org/why-are-luxury-brands-beginning-to-invest-in-digital-retailing/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20211min

Why Upskilling & Reskilling is Important?

Why Upskilling & Reskilling is Important?

As we go into a new year with #covid19 still hanging around, and still many of us have a lot of uncertainties about the whole situation. For a lot of us, it’s about finding ways to fill our time and not waste it. #struggling each day to do something a little bit different to fill the time. #Upskilling? #Reskilling? For those of us who are #struggling to seek #employment or feel our job is at #risk. I am here today to let you know you’re not alone and to help #guide you through the #benefits that come in #investing in yourself and #enhancing your #skills or #reskilling. Being #motivated to change yourself or to change what might seem a #naturalroutine. One thing I can personally take away from this #pandemic is no one is safe. And it is up to you to look and #seek new #skills to better yourself. This is an #opportunity to #seize this free time and turn it into something #beneficial. There has never been a #worldwide #pandemic like this for some time and we are all #continuouslylearning. Read more: https://blog.thedigitalmarketinginstitute.org/why-upskilling-reskilling-is-important-during-a-world-wide-pandemic/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20211min

Excellent Tips​ for Self Publishing​ Authors​!

Excellent Tips​ for Self Publishing​ Authors​!

#SelfPublishing​ has a bad rap. Well, it did. What was its #reputation​ originally? Well, it was the authors of #nonfiction​ and #fiction​ who weren’t decent enough to get #traditionallypublished​, those who couldn’t get past those dreaded Gatekeepers in the publishing world. But, they just look for what sells. But, they just don’t understand what I’m writing. But, but, but, you may be right. It’s true, the #publishingmarket​ is a tough one, no matter what you’ve written. Whether it be a book on how to rent your place as an #AirBnB​, or #businessadvice​ in a #COVID​ world or a #fiction​ book about bloodthirsty killer bunny rabbits, you can do it all yourself, and yes, it may be true great work that hasn’t been yet realized. But another great reason to #selfpublish​ is to have complete #creative​ control and keep all the #profits​ yourself. Yes, that’s right. What you have created will all come down to you. You do it all from scratch and keep the #rewards​. But that means you’re a #onepersonshow​. So, it’s #essential​ to know what you’ve got coming for you. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20211min

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