Podcast discovery 101: How to find Podcasts easily

Hi, my name is Rachel from the International Institute Of Digital Marketing. SMS Marketing Needs To Be In Your Campaign Strategy SMS marketing is a highly targeted and affordable mobile strategy. The purpose of the mobile device is to have absolute convenience at the user's fingertips. Mobile devices should be seen as a new opportunity for digital marketers to track their campaigns and track customer mobile behavior. Proximity marketing can be very successful in conversion rates when closely targeted. Mobile marketing can be integrated into the daily routine of the target market - such as optimizing mobile web browsing, mobile banking, artificial intelligence tools, and banner ads in apps. Why SMS and MMS marketing? SMS (Short Message Service) is one of the cheapest forms of direct mobile marketing to promote updates, offers, alerts, or transactions in real-time. MMS (Multimedia Message Service) is just an extension of SMS marketing of 300 characters. MMS's allow for images, videos, and audio to be included. A short telephone number (CSC) allows the customers to vote, poll, sign up and donate according to the requested message. It is usually 5 digits long. Follow these steps for an effective SMS/MMS marketing campaign: 1. Use the recipient's first name to personalize the message. 2. Quality over quantity - stay focused and work on building a relationship with the customers on your list. 3. Short is sweet. Catchy is key. 4. Add ‘call-to-action to generate leads (Book Now, Subscribe Now with a link to the desired landing page) 5. A successful SMS will result in the customer ‘opt in'. 6. Always include an option for the recipient to ‘opt out’ or ‘stop’ - hence allowing the recipient to unsubscribe. 7. SMS messages need to be under 160 characters. Avoid this in SMS Marketing: 1. Do not use it as a push-focused selling tool as it will not gain any loyal customers. 2. A failed campaign is failing to reach your target market. 3. Do not only use only mobile marketing as a strategy to reach your target market. 4. Always comply with local legislation and consent to avoid becoming spam. 5. Do not forget your call to action. Understanding the buying behavior of the customer is crucial, such as knowing that Generation Z grew up with smart devices in their hands. Let's just text them. For more information visit our website www.thedigitalmarketinginstitute.org" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing

30 Aug 20212min

Hi my name is Nthabiseng from the International Institute of Digital Marketing Let's talk about Customer Satisfaction in Digital Marketing - which is a great place to start if you want to try your hand at digital marketing projects. To Increase revenue, online marketing organizations may employ a variety of digital marketing methods. Customers are more likely to be satisfied when they receive immediate pleasure for their money. Because digital marketing is so large, some techniques work best in the end, while others work best with specialized industries, and so on. SEO is one of the methods that you can use to conduct customer satisfaction surveys in Digital Marketing Some of these SEO methods involve 1. On-page SEO 2.1Off-page SEO 3. Technical SEO 4. Local SEO 5. YouTube SEO 6. App Store optimization For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

30 Aug 20211min

5 Key Moments in Digital Marketing History Hi my name is Ndivhudza Nmealumane an intern from the International Institute of Digital Marketing - The term "digital marketing" initially originated in the 1990s as a concept or objective that is considered a watershed moment in the industry. - Things truly got started when the internet was introduced and the Web 1.0 platform was created. A platform that allows users to look for information but not to share it over the internet. - Resulting in the first clickable banner shown in 1993, marking the start of the digital marketing age. - In 1998, Google, the industry heavyweight, was created, paving the way for the creation of digital marketing. - Accelerated by the introduction of Web 2.0 that emphasized active participation rather than passive consumption, resulting in an abundance of data. - Aiding the introduction of social networking sites (the first of which was MySpace, followed by Facebook) marked the start of a new era in business history. For more information visit our website www.thedigitalmarketinginsitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

30 Aug 20211min

Hi, My name is Mahadi and I am from the International Institute of Digital Marketing. Today I will be talking about data analytics in digital marketing. In today's business world data plays a very important role in making decisions. Data analytics helps marketers in two ways. The first one is it creates maps for the customer journey and secondly it helps to deploy proper marketing strategy. Companies use google analytics and built-in analytics functions in different social media platforms for their primary data analysis. Besides these free analytics tools, there are many premium analytics tools that give much better results for marketers. Those tools are Mix panel, The Adwords performance grader, Semrush, Buzzsumo, Crowdbooster, HubSpot, and many more. Business companies heavily invest in all these data analytics tools so that they can get insightful information about their customer engagement from social media interaction. For more information please visit our website thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

30 Aug 20211min

Everyone loves music. Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions. Hi, i’m cally, from the international institute of digital #marketing. Let’s look at how to use music in #marketing #paidcampaigns 1. Set the mood Think about the mood you want to create from the get-go while you’re still working on the script and other essential basic elements of your campaign. Considering both visual and music elements from the beginning will ensure that your paid ad campaign communicates a cohesive message. 2. Evoke a certain emotion While you’re trying to choose the right music for your #marketing campaign, remember to keep things simple and try not to mix too many moods in one campaign. Choose a particular emotion that you want to evoke and let that emotion be clear from the beginning of the ad. 3. Make it memorable Studies show that we process music by using the same part of the brain that processes memory and emotions. In a nutshell, this means that if you can evoke the right emotions from your audience through music, the ad will naturally be memorable to them. This will help your audience not only remember your ad but immediately start to reminisce. 4. Enhance your message A huge part of knowing, liking, and trusting anyone is connecting with them on a personal level. Stories help us achieve that. There are various ways to tell a compelling story in ads. Most of the time, you don’t even need to say a single word. You can let the visuals and the music drive the story. 5. Entertain your audience When you’re choosing the music to use in your #paidcampaigns, it’s all about your customers. Don’t make the mistake of thinking about your own music tastes and assuming that your audiencewill also love it. For more information, visit www.thedigital#marketinginstitute.org #marketing #paidcampaigns #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

27 Aug 20212min

Hi, my name is Liam Macalagh from the International Institute of Digital Marketing. I will be discussing “How digital marketing affects small businesses. In order to highlight the effect of digital marketing, I will simply talk about various advantages of digital marketing. So the first advantage is high visitors rate which can result in higher sales leads. The second advantage is targeted customers are achieved through direct marketing towards the target audience. Also, the usage of digital marketing can be very cost-effective. Meaning the business can have a small budget for marketing. This will also enable the business to reach a wider audience. Using digital marketing will also enable the business to deliver effective customer service. In having discussed these advantages one can notice that the advantages of digital marketing outweigh the disadvantages by a huge margin. For more information visit our website www.thedigitalmarketinginstitute.org Thank you. #Digital #Marketing #Business Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

27 Aug 20211min

Hi, my name is Kerem from the International Institute of Digital Marketing. IN THIS PODCAST I would like to talk about Why had digital marketing become so popular nowadays? Many businesses started to initiate digital marketing campaigns to expand their businesses. These campaigns provided customers from all around the world. Digital marketing is not only for worldwide companies, most of the small businesses started to use digital marketing techniques too. As I mentioned before, the digital marketing industry has become so popular. You can find some of the reasons why it has become popular in the following PODCAST. 1-DIGITAL MARKETING IS CHEAPER THAN TRADITIONAL AD CAMPAIGNS You don’t have to be an expert number cruncher to get that marketing online is much cheaper than traditional advertising approaches. The cost of newspaper and magazine advertisements can run into the thousands and TV and radio can often blow a company’s entire marketing budget. Digital marketing, on the other hand, can cost as much or as little as your budget allows. 2-YOU CAN GET REACTIONS FROM YOUR AUDIENCE SWIFTLY Time is the most important thing in our lives. Nobody wants to waste it. Technology has become faster day by day. It is the same for digital marketing too. Because it uses technology. 3-MORE TRACKABLE THAN THE TRADITIONAL MARKETING Can you tell me how many people saw an advertisement on a billboard? You can only estimate. But thanks to digital marketing, you can reach the exact number of people who are interested in your advertisement. 4- COVID-19 PANDEMIC During pandemic times, people tend to use their mobile phones and spend their time on social media. This situation also helped us to spread digital marketing to social media and internet users. When the audience of social media and the internet increases, it means that your prospective customers are about to swell up. For more information visit our website www.thedigitalmarketinginstitute.org #Digital #Marketing #IIDM Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

27 Aug 20212min

Hi, my name is Kallen from the International Institute of Digital Marketing. Thus begins the tale of the piercing artist & her small business. Under threat by the villainous COVID, she wrote her own happy ending by creating B PIERCED. A piercing business that flourished, thanks to her prince charming - digital marketing. She turned from the princess of Instagram posts to the Queen of digital marketing & I am going to tell you how. She started off with social media marketing, the princess took to Instagram & Facebook to firstly find her demographic & build traffic towards her new Instagram business. She used social media as they are easily accessible platforms that include other benefits to market your business online successfully. She enjoyed the challenge & has recently progressed to content marketing. She put a strategy in place & began doing what she loves most. She created “How to” posts, informative posts & created relevant content that her audience wanted to see from her brand, thus creating royal & loyal clients. Her journey was not over, she decided to team up with the bravest knights to help her win this battle - she began affiliate marketing. Kind-hearted friends shared her content in order to help her gain popularity & she traded their service for a discount on piercings or free piercings. A tool that was as sharp as a sword. As she learned & learned she realized her branding did not match the princess she was inside - she radiated positivity & wanted to show that to her audience. She rebranded to her main brand goal - decorating the beauty of the body. From here she seems to be winning the battle, let’s see what happens next. With all these weapons, warriors in battle & her prince are there to help her. There was one weapon that made this tale come to a happy ending - her smartphone. Through the use of mobile marketing, she was able to create this monarch of a piercing business. Through the use of apps, she can directly message her clients, personally let them know about specials & upcoming promotions. Therefore keeping the loyalty of her royal clients. Here ends the tale of the piercing artist. I hope you read my blog for more juicy details. For more information visit our website www.thedigitalmakretinginstitute.org #DigitalMarketing #IIDM #COVID Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse

27 Aug 20212min