FEEDBACK: How to Improve Customer Experience

FEEDBACK: How to Improve Customer Experience

Hi, my name is Keren Fisher, from the International Institute of Digital Marketing. Today I’ll be sharing with you how you can use feedback to your advantage and improve customer experience in your business. Customer experience is built from the interactions and (personal) experiences that the consumer has throughout their journey. These are more than mere monetary transactions in products or services but serve as critical touchpoints in the relationship between the consumer and business. Now, any healthy relationship requires constant communication- this should be no different from a business perspective. After all, your customers are your lifeline, and keeping them satisfied is essential. What they say matters, especially when those voicing their opinions are unhappy customers. According to Bill Gates: “Your most unhappy customers are your greatest source of learning”. This is why feedback is so important. Your customer is plainly telling you where and why you are not excelling. Businesses should be using feedback as a tool for growth instead of allowing it to sink their reputation. Even if your company seems to be doing well by its own standards, take it a step further and ensure your clients think the same. This can be done by implementing the following forms of feedback: · surveys via social platforms · emails · live chats · customer experience metrics · polls via Instagram Go the extra mile for your customers and they will take your business ten further. For more information, visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

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The Advantages​ of Digital Marketing​.

The Advantages​ of Digital Marketing​.

#DigitalMarketing​​, in the modern-day, is essential. With over half of the world's population using the #internet​​ and an increasing number of #businesses​​ moving entirely online, it is not only a missed opportunity to skip out on #marketing​​ #digitally​​, but also, in some ways, harmful to #business​​. #DigitalMarketing​​ puts the world in the palm of your hand, allowing you to reach #customers​​ never thought possible. This is arguably the greatest draw of #DigitalMarketing​​ and one that is rarely utilized to its fullest extent. Because of the #speeds​​, it takes to reach people across the world, it's as easy to reach new people as it is to reach people in your area, with the barriers limited to your skills as a #marketer​​. One of the crucial aspects #DigitalMarketing​​ has over other forms of #marketing​​ is the multitude of methods that can be used. These include, but are far from limited to #videos​​, #displayads​​, #interactivemarketing​​, #podcasting​​, #socialmedia​​ #marketing​​, and #promotionalmarketing​​. With such a variety of #marketing​​ #venues​​, #consumers​​ are less likely to experience fatigue, and you can reach users you may not have been able to otherwise. #DigitalMarketing​​ can also be much more cost-effective. This is because #DigitalMarketing​​ allows for much easier #implementation​​ of #organicmarketing​​ due to the #socialnature​​ of the internet. If a user has a good experience with your #brand​​, they can make not only spread it with their friends but make posts about it as well, reaching more people with a single endorsement. This applies to the #socialmediamarketing​​ you can #produce​​, and more. The possibilities for #organically​​ growing your #brand​​, without spending a dime on #adcampaigns​​, are endless. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20211min

WHAT IS PPC​ AND GOOGLEADS​

WHAT IS PPC​ AND GOOGLEADS​

Within the context of #SEM​, you may have heard the acronym '#PPC​' and wondered what it meant, or maybe you just wanted to know more about it. #PPC​ stands for #PayPerClick​. This is a model of# payment for #digitaladvertising​, where the #advertiserpays​ a fee every time their #ad​ is clicked. Depending on the #fee​ for the #click​, the #profit​ can vary from a net loss to a very generous gain, but it all depends on your #targetaudience​, as well as how #optimized​ your ad is for the #searchengine​. #Programs​ like #GoogleAdwords​ (or just #GoogleAds​) use an #auctioning​ #system​. It works sort-of like this-- Your #ad​ is thrown into a hat with many other #ads​ and appears in a user's #searchresult​. This is far from random though, as whether or not the #ad​ appears depends on many, many different aspects, like #ad​ #quality​, and more #importantly​, #targetaudience​ and #keywords​, as well as your #bid​, and how high you're willing to #bid​. While more money may mean more #clicks​, this isn't completely the case, as many different factors, your #control​ can grow the chances that your #ad​ will appear. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20211min

Digital Marketing​ on Game Theory​?

Digital Marketing​ on Game Theory​?

Both #DigitalMarketing​ and #GameTheory​ are #strategictools​ to reach a #professional​ level of #competitiveness​. Therefore, #marketers​ should apply #GameTheory​ #tactics​ in order to master #marketingskills​. “Life is a #Game​. Be the #gamechanger​ whom everyone respects !“ #Marketing​ is nothing but a #game​, which has rules, players, #strategies​, #schemes​, cunning, #objectives​, and finally rewards only for Winners !! In general, #businesses​ observe what others are performing which would ease their #strategic​ #decision​-making. Then they act upon based on well-planned #structured​ tactics like a “master hunter” which eventually brings the ultimate prize. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20212min

5 Principles​ to note in your Marketingplan​

5 Principles​ to note in your Marketingplan​

#SarahMcguire​ defines a #MarketingPlan​ as a report that outlines your #marketingstrategy​ for the coming year, quarter, or month. A #marketingplan​ includes #objectives​ that explain what you are trying to #achieve​. A lot of people have an #idea​ of what they want to do and how they want to do it but the little #details​ around the idea make it seem impossible. Many people have been trying to start #businesses​ and the fine details don’t seem right. Some people have only #managed​ to have a full-proof #strategy​ after some years. The following are #important​ basics that one needs to #master​ in their #marketingplan​. 1. #Targetaudience​ A good #marketingplan​ consists of a #targetaudience​ that is clearly defined. A clearly defined #audience​ helps in messaging because when one #develops​ key messages, they are able to speak to the #specificaudience​. To narrow your #targetaudience​, a #marketsegmentation​ is a must because you are now focusing on the four types of #segmentation​ which include #demographics​, #Psychographic​, #geographic​ and #behavioral​. Reaching an #audience​ means that they are willing to listen to you, a good #marketingplan​ will have to explain why you think your #audience​ would actually listen to you. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20212min

5 WAYS TO MAXIMIZE TRAFFIC TO YOUR BLOG

5 WAYS TO MAXIMIZE TRAFFIC TO YOUR BLOG

#Blogging​ began with self-published diary-style entries on #websites​ but has since evolved as many #businesses​ have taken to adding #blogs​ onto their #corporatewebsites​. The question for #businesses​ today then is what #strategies​ they can use to get the most #traffic​. This #blog​ post will focus on providing helpful tips on how to do so effectively by focusing on five #strategies​. 1. #ContentCalendar​ Firstly, the most #important​ step is to gather your team and put together a #contentcalendar​ as this will allow you to #track​ and #schedule​ your #content​. This will allow more control of the number of #topics​ covered, and ensure that #content​ is published regularly. 2. Create #content​ with #SEO​ in mind The key here is to remember that #blogging​ has evolved far beyond diary-style entries. Therefore, when putting together the #contentcalendar​, the #organization​ should conduct a thorough #keywordsearch​ that will drive the nature of the #content​ and #topics​ covered. The idea here is to allow #Google​ to pick up your #blog​ as relevant when people use that #searchengine​ to find information. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20212min

Why should businesses do SEO?

Why should businesses do SEO?

Have you been wondering why #SearchEngineOptimization​ (#SEO​) is so important and why #businesses​ need it? If you have, you’re on the right page. As the world has become reliant on the #internet​ over the years, #businesses​ have had to put a lot more effort into their #websites​ and #onlineplatforms​. People spend hours on the #internet​ so wouldn’t it make sense to find the best ways to drive #traffic​ to your #website​? Why is #SEO​ important? #SearchEngineOptimization​ allows #Google​ to decide which #websites​ should be ranked on its first page. The #SEO​ process holds such great #importance​ because #Google​ uses the appropriate methods to decide which #websites​ are worthy of having a high ranking. The decision is based on how relevant the #website​ is to a #specificsearch​. As users, we almost never click on #Google​’s second page to find the answers to our questions, which is why it is so important to rank on the first page. If #SEO​ did not exist, we would have to go through hundreds of #websites​ before finding the answers to our questions. Since #searchengines​ organize #websites​ from most relevant to least relevant, they allow us to find the #information​ we are looking for in the fastest way possible. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20212min

Can you become a Digital Marketing Professional?

Can you become a Digital Marketing Professional?

How does one become a #DigitalMarketingProfessional? When we first consider the definition of #DigitalMarketing, what do we mean? Behind the bells and whistles of fancy terms like #SEO and #CRM, the basic definition is quite simple. Using the #internet to #advertise one’s product or service. Simple right? Is it really that simple though? Do you have the #equipment? Do you have the #skills? Finding the #right #DigitalMarketingProfessional #Education Can anyone become a #digitalmarketer? Read more: https://blog.thedigitalmarketinginstitute.org/can-anyone-become-a-digital-marketing-professional/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20213min

4 easy steps​ to become a DigitalMarketer​

4 easy steps​ to become a DigitalMarketer​

#Digitalmarketing​ is an #advertising​ #technique​ that can be done through many different #digitalplatforms​ such as, #GoogleAdWords​, #socialmedia​, #emailmarketing​ and many more. Using these #internetmarketingtechniques​ helps the company to grow their #businesses​. In this #pandemic​, not only #consumers​, but the #companies​ are also heavily relying on #internetmarketing​, to read reviews of the #products​ and #services​, #orderonline​, and contact the seller or the #customer​. Find your area of #specialization​ - Personal #branding​ - Build your #portfolio​ - Brush up your #knowledge​ Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20211min

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