Marketing Tips For Small Businesses

#entrepreneur #marketing #entrepreneurs make decisions for themselves, realize their creative visions, and develop lasting relationships with other #entrepreneurs, customers, and vendors. It’s a great way to live. Hi, i’m cally, from the international institute of digital #marketing. Let’s look at 5 tips to help you to become a more successful #entrepreneur. 1. Get gritty Grit is perseverance. Grit is the go-get-’em attitudethat we expect of #entrepreneurs. Grit is the ability to keep working when everyone tells you that you should give up. If you want to be a successful #entrepreneur, you have to be gritty. Without hard work and perseverance, you’re not going anywhere in the #entrepreneurial world. 2. To become a successful #entrepreneur, you must challenge yourself Challenges keep #entrepreneurs nimble and on their toes. If you’re constantly looking for the next challenge, you’ll always be prepared for what comes your way. Challenging yourself with new and difficult tasks will make your other tasks seem even simpler. As an #entrepreneur, you always have to be looking for the next big challenge. 3. Successful #entrepreneurs are passionate about their work When you’re passionate about what you do, putting in the long hours won’t feel like a sacrifice anymore. Have you ever noticed those #entrepreneurs who never seem to get tired? Those #entrepreneurs who get that gleam in their eye when they talk about what they do? That’s passion. 4. To become a successful #entrepreneur, you must take risks Successful #entrepreneurs take risks. It’s part of the job. Successful #entrepreneurs also know which risks to take and which they shouldn’t. Learn to recognize the risks that will benefit your businessand take them. Taking risks has a dangerous side, but the opportunities they present often far outweigh the potential dangers. 5. Trust yourself If you don’t believe in yourself, who will? Being a successful #entrepreneur means that you’ve learned to listen to your intuition and rely on your wisdom when making decisions. Your ability to trust and believe in yourself will show your confidence. People are more likely to follow and trust confident leaders. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

17 Mars 20222min

#Contentmarketing #Keywords #Content #Contentmarketing helps you attract, engage, convert, and retain customers you may not reach otherwise. And it’s never been more popular. If you’re not doing it, chances are your competitors already are. Hi i’m cally, from the international institute of digital marketing. Here is a guide on 3 expert ##Contentmarketing tips you can use this year Research and talk to your customers Before working on any #Content, do user researchwith your existing customers/users or with potential customers. You’ll get first-person knowledge about what your ideal customer profile (icp) looks like and what problem your target audience believes your product or service solves. When you start creating #Content, you can use the actual words and phrases your icp used during the customer research. Repurpose your #Content Always be looking for creative ways to repurpose the #Content you already have. Remember: people are lazy. So the easier you can make it for them to consume your #Content, the better. Which means the way you packagethings matters. Do you have an opportunity to take the information from your best blog posts and turn them into a book? If you have a podcast, do you have a guide of the best episodes for new listeners? Don’t leave it up to your audience to sort through your #Content. You’re the expert – you should do the heavy lifting. Appeal to your audience’s core values Building a trustworthy brand that connects with consumers will be more important than ever in 2022. ‘exposure’ to your brand isn’t enough — users want more than the solution to their problem. They want to engage with businesses that share common values with them. Brands that have built their trust. Brand affinity captures this new idea of building a brand by focusing on building ‘advocates’, rather than a passive audience. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

16 Mars 20222min

#Seo #Keywordresearch ##Content Everyone knows #Seo is a fast-moving industry. Google is continually introducing new technologies and updating old ones to improve the quality of its search results. In the past, some of these updates have massively changed the #Seo game. But it’s more likely that existing trends will continue and that google will continue refining rather than redefining the search landscape. Hi, i’m cally, from the international institute of digital marketing. Here are a few #Seo trends to keep in mind in 2022 1. Zero-click searches will continue to rise Google is answering more and more queries in serp features, and there’s no need to click a result when the answer’s right there. In the future, zero-click searches will only continue to rise as the knowledge graph grows and google’s algorithms get better at pulling answers from web pages for featured snippets. 2. Voice search will continue to increase in popularity With smart speakers predicted to reach 55% of us households by 2022, the popularity of voice search will only Because people perform voice searches with natural language, its increasing popularity is undoubtedly partly why google is investing in technologies like rankbrain, bert, and the knowledge graph. 3. Providing a good user experience will get even more critical Google wants to rank #Content that provides a positive user experience. They say so on their page about how search works. Google already uses signals like https, intrusive ads, and mobile-friendlinessfor this, but in may 2021, core web vitals was added to the mix. 4. Mobile-friendliness will be crucial for everyone Mobile-friendliness has long been important. Google officially made it a ranking factor in 2015 and switched to mobile-first indexing for new websites in july 2019. Google defines mobile-first indexing as when it ‘uses the mobile version of the #Content for indexing and ranking. 5. Google will get better at identifying e‑a-t E‑a‑t stands for expertise, authoritativeness, and trustworthiness. Google talks about it a lot in their search quality rater guidelines(sqrgs)—a document used by human search quality raters to assess the quality of google’s results. Despite what many people believe, e‑a-t is not a direct ranking factor. It works something like this: Human search quality raters periodically assess the e‑a-t of search results. Google uses their feedback to identify tangible signals that align with e‑a-t. Google tweaks their search algorithms accordingly. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

15 Mars 20223min

#Contentmarketing #OrganicSearch While you might choose to put your content out there with in-depth how-to posts on your blog, a column in your local newspaper, witty tweets, or amusing instagram stories, the only channel that satisfiesevery reason you ever have for distributing and promoting your content is #OrganicSearch. Hi, i’m cally, from the international institute of digital marketing. Let’s look at the value of distributing and promoting your content for #OrganicSearch. #OrganicSearch traffic is the super kpi of #Contentmarketing Other than for people discovering your content in response to their searches – problems, questions, or curiosities – what are you sharing information for? While determining an exact roi for #Contentmarketing has proven elusive in some cases, seo and #OrganicSearch can help you define key performance indicators to measure success and isolate metrics for each of these kpis. #OrganicSearch is the biggest source of website traffic Where do you put your best content? On your website. And which channel brings the most visitors to your website? #OrganicSearch. Whip up your google analytics, go to acquisition > all traffic > channels and look. #OrganicSearch is nearly 75% of the site’s traffic. #OrganicSearch traffic builds brand awareness Search queries are primarily of three types: informational, navigational, and transactional. Keywords for each query can be further classified as branded and nonbranded. Traffic on unbranded search terms is often 10 times greater than branded search. And yet along the way, you build brand awareness, recall, and eventually, trust. #OrganicSearch traffic cements your thought leadership Quite simply, the search engine is the best vehicle to build thought leadership. When you create relevant content with a hub-and-spoke approach,your pages start popping up for searches related to that topic. As people associate your content with the topic more and more, it builds not only awareness but also trust for your brand. For more information, visit www.iidm.world #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

14 Mars 20222min

Attracting an audience to your #Content is an ongoing challenge, particularly as the pay-to-be-seen aspect of #Socialmedia platforms grows. Organic search, though, remains a steadfast choice. As you climb the rankings and begin to attract a steady flow of traffic, which signals matter most in search? How can you optimize your #Content for maximum impact? Hi, i’m cally, from the international institute of digital #Marketing. Here are 4 signals you should be sending to google (and its searchers). 1. Expertise You can prove to google your site deserves expert recognition. First and most obvious, have an in-depth sectionabout your targeted topicon the site. Include your in-house subject matter experts’ qualifications, including education, awards, etc. Secondly, focus on brand signals. How do you create brand signals? Primarily by creating and publishing high-quality #Content in a variety of locations. Essentially, you want to show google your website is part of a bigger, more powerful brand. 2. Authority Hands down, the most effective way to demonstrate authority is to create amazing #Content.Your #Content should cover the subject in more depth and breadth than anything out there. While length isn’t necessarily a direct ranking factor, the longer a piece of #Content is, the more likely it is to cover a subject in detail. 3. Trustworthiness The last thing google wants is to send searchers to a deceitful or fraudulent page. First and foremost, you must use https over http protocol on your website. From there, make it clear who has authored the #Content. Ensure that your #Content is original. Don’t plagiarize. If google determines that you’re stealing #Content from another site, it can penalize your site. 4. Search intent Google is in the business of delivering relevant results to searchers, which is why it now focuses more on search intent than keyword match. Your #Content should be created not just to match keywords but to match the intent behind those keywords. Ask, “why would a person be searching for this particular term? What questions do they want to have answered?” Then do everything in your power to address those items. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

11 Mars 20222min

#Image #Clicks #Marketing Is your content ready for the increasingly visual results on search? As google shifts emphasis to mobile search, visibility is crucial. More and more, search results feature an #Image along with the meta description. Hi i’m cally, from the international institute of digital #Marketing. Here is what you need to know about how you can use #Images to build organic visibility. 1. Think #Images, #Images everywhere Because #Images naturally draw the human eye, visual content becomes an organic search competitive advantage. A search snippet with an #Image is more likely to be clicked than a text-only snippet. But adding an #Image isn’t enough. On-page qualityis important, as it now influences click-through rates (and thus traffic). No clear guidelines exist to make sure google includes a thumbnail #Image in your page search snippet, but there are a few things you can do to optimize the potential: ➢ Include a unique #Image on the page. ➢ Follow google’s guidelinesto specify a thumbnail #Image on each page. ➢ Do basic #Image seo. 2. Get your #Images featured Apart from thumbnail #Images, another prominent section within google search result pages that can steal attention and #Clicks is featured snippets. The selected search results that appear on top of google organic search results provide a quick answer to the query. To identify opportunities for featured snippet #Images, you can use several tools. Keyword research tools, including serpstatand semrush, can be used to identify featured snippet opportunities. You can explore which ones have #Images and where the #Images align with the text. 3. Promote with consistent #Images #Images inside google’s search results set expectations. Searchers already know what they will find inside each page. Those who click would land on your page with a strong intent to download it. To take this idea further, use the visual asset featured in google serps for on-site retargeting campaigns. You can reuse the same #Image to follow the user around your site (or even after they return to your site days later). This way you have a greater chance to convert those people who failed to opt in and download your lead magnet right away. For more information visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

10 Mars 20222min

#Image #Clicks #Marketing Is your content ready for the increasingly visual results on search? As Google shifts emphasis to mobile search, visibility is crucial. More and more, search results feature an image along with the meta description. Hi I’m Cally, from the International Institute of Digital Marketing. Here is what you need to know about how you can use images to build organic visibility. 1. Think images, images everywhere Because images naturally draw the human eye, visual content becomes an organic search competitive advantage. A search snippet with an image is more likely to be clicked than a text-only snippet. But adding an image isn’t enough. On-page qualityis important, as it now influences click-through rates (and thus traffic). No clear guidelines exist to make sure Google includes a thumbnail image in your page search snippet, but there are a few things you can do to optimize the potential: ➢ Include a unique image on the page. ➢ Follow Google’s guidelinesto specify a thumbnail image on each page. ➢ Do basic image SEO. 2. Get your images featured Apart from thumbnail images, another prominent section within Google search result pages that can steal attention and clicks is featured snippets. The selected search results that appear on top of Google organic search results provide a quick answer to the query. To identify opportunities for featured snippet images, you can use several tools. Keyword research tools, including Serpstatand SEMrush, can be used to identify featured snippet opportunities. You can explore which ones have images and where the images align with the text. 3. Promote with consistent images Images inside Google’s search results set expectations. Searchers already know what they will find inside each page. Those who click would land on your page with a strong intent to download it. To take this idea further, use the visual asset featured in Google SERPs for on-site retargeting campaigns. You can reuse the same image to follow the user around your site (or even after they return to your site days later). This way you have a greater chance to convert those people who failed to opt in and download your lead magnet right away. For more information visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

9 Mars 20222min

#Keywords #Seo #Backlinks Everyone wants to rank for competitive #Keywords, but it’s rarely possible in the short term—especially if your website is new or relatively unknown. Does that mean you shouldn’t target competitive #Keywords? No. But it does mean you should pursue lower-competition #Keywordsin the short term. Hi, i’m cally, from the international institute of digital marketing. Here are three steps to find thousands of high-volume, “low-competition” #Keywords fast. 1. Brainstorm topics Think about what your target audience might be searching for in google and jot down your ideas. You don’t need to try to guess exact phrases here; just note down broad themes. For example, if you sell computers and parts online, these might be: Computer Laptop Macbook Imac Hard drive 2. Expand ideas with a keyword research tool Plug your topic ideas into a keyword research tool like ahrefs’ #Keywords explorer, then go to the phrase match report. You’ll see keyword ideas including one or more of the words and phrases you entered, complete with monthly search volumes and other #Seometrics. 3. Filter for low ‘difficulty’ #Keywords Many keyword research tools have a difficulty score and it’s a numerical representation of how hard it’ll be to rank in google’s top 10for a search query. In the phrase match report, filter for #Keywords with a kd score between 0–10 to find “low-competition” #Keywords. If you want to narrow down the list, just add a minimum monthly search volume filter. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

8 Mars 20222min