How to use Digital Marketing  for a Gen-Z  Audience

How to use Digital Marketing for a Gen-Z Audience

#iidm #Digital #Marketing Hi, my name is Michaela Kruger from the International Institute of Digital Marketing. As you see by the title of this video, I am going to give you the perfect brief recipe to use that can help you successfully market to Gen Z. This is everyone born from 1995 upwards. Gen Z can be a very tough crowd to market to. With a generation that spends almost all of their time online, we lose interest very quickly. The first ingredient in this digital marketing recipe would be to create content that is relatable to Gen Z. So what exactly does this mean? Therefore, you will need to use: - Memes (photos or videos that are humorous and copied and easily spread by internet users, often with slight variations) - Short TikTok styled videos - Aesthetic videos/content. This includes videos that follow a specific theme, whether this is a bright & clean feel or a dark and moody feel. * DO NOT abuse the use of popular acronyms or slang as this might make you seem like you’re trying too hard to fit in. * Gen Z is the more racially and ethnically diverse group therefore be relatable. * They are often well informed about environmental issues and tend to support brands that care for the environment. * Using relatable people in marketing campaigns works really well! Moving on to some clever marketing tactics you could use. * Gen Zers are interested in brands that create an opportunity to collab as well brands that engage with their customers or potential customers. So, this means that Gen Z should be able to: - Participate in a product review - Creating content for brand competitions - Being able to send in product idea submissions and attending brand events. 70%-74% of Gen Zers have had social media profiles since the age of 12! Therefore, it is a great idea to use Social Media platforms such as Tik Tok & Instagram to gain attention and popularity. * Entertaining content always wins! * Use Influencer marketing smartly! Using micro-influencers with a following between 5000-10 000 yields better results than influencers with hundreds of thousands of followers. I have highlighted quite a few good tactics that are guaranteed to work. So just remember the most important points are to ensure that your digital content is exciting, new, relatable, simple, and entertaining. Use social media and create short videos as this seems to be most successful. Ensure that your brand engages with its customers and cares about environmental and social issues. Thank you for listening. For more information visit our website www.thedigitalmarketinginstitute.org/. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #

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TIPS FOR CONTENT MARKETING

TIPS FOR CONTENT MARKETING

When it comes to #content #marketing, you'll be spending a lot of time making high-quality #content. So, you want to make sure that your efforts are in the right place. Here are three tips for #content #marketing. Tip 1: Longer doesn't always mean better. One of the very common misconceptions about making #content is that longer just equals better. That’s not quite the case. Especially today, when pretty much everyone is overloaded with information, they don’t want a long youtube video to watch or a long blog post to read. Smaller bite-sized nuggets of information are far better. Tip 2: Don't be afraid to experiment. When it comes to #content #marketing, one of the best things that can be done for #content #marketing is making your #content fresh and new. When people see #content, it’s mostly a sea of samey posts and words, things they’ve seen everywhere else. If you make something really new and original, that’s going to leave an impact. They might even spread it to people they know. Tip 3: Know your audience. For example, while #E-Mail #marketing is still very important, and useful, sometimes, with younger people, that may not work out so well. Youtube may be a better fit. Know your audience and tailor your #content to them. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

17 Maj 20211min

TIPS FOR EMAIL MARKETING

TIPS FOR EMAIL MARKETING

#Email #marketing might seem intimidating. After all, a lot of people don't even think it's worth it anymore, but it definitely is. There are plenty of people that still use #e-mail, even if it's not the chat messaging service that a lot of people used to use it as. So, how can you utilize it? Well, here are five tips to help you with your #e-mail #marketing. Have a strong subject line, but don't be pushy. You obviously want to grab readers and reel them in with a strong subject line, maybe with a cliffhanger or a sale, but you don't want to be pushy. Do not use all caps, and be careful when using exclamation points, it will seem spammy. When readers see all caps or a ton of exclamation points, it will immediately be flagged as spam in their heads, so be careful. Keep it short and sweet. People, don't have much time, and they won't want to spend ten minutes reading out a novel you wrote for your #email. It will save you time, and they're more likely to read all the #content if you keep it short and sweet. Keep it personal, but professional. Remember, you're talking with an individual. You want to make it seem like you're not just some homogenous entity that is reaching out to them. Keep it personal and friendly, but keep it professional. Don't forget the preheader. Remember in addition to the subject line, there is also a little bit of sample text that's there to show the readers a little snippet of what's in your #email, and you want to make sure that's up to snuff as well. You don't want the #email to have a nice subject line, and then just be nonsense, you want it to look nice. Finally, remember the rules for #content #marketing in general. All the rules that go along with regular #content #marketing apply to #e-mail #marketing as well. Remember, you're making #content for people to absorb, so make sure that it's informative, useful to them in some way, or otherwise interesting. Otherwise, what's the point? Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

14 Maj 20212min

MARKETING FOR SOCIAL MEDIA

MARKETING FOR SOCIAL MEDIA

Social Media can be scary. It seems every other day there's another company under scrutiny for poor #marketing. At the same time, not utilizing the potential for returns that Social Media offers can be a too great detriment to your #marketing #campaign. There's no need to fret-- it's easier than you may think. First, develop a vetting process. When posts are created, make sure they are checked twice by another party to ensure they're both quality and appropriate for your #brand. Make sure, however, that this vetting process does not impede fast and efficient #marketing, as this can damage #ROI. Second, don't be afraid to set yourself apart, but stay professional. Standing out among many other #brands is helpful and powerful in #marketing, especially in the current day. It is important not to set yourself apart in the wrong ways, however, as this could damage your #brand. If you're not sure, play it safe, but remember to take risks. These two rules, while simple, are the essentials for staying safe- and growing- on Social Media. Getting second opinions by a diverse range of thoughts is always helpful, and can save-- and bolster-- your #marketing #campaign. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

14 Maj 20211min

MARKETING POSITIONING

MARKETING POSITIONING

Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

14 Maj 20211min

What It Means To Be A Small Fish In A Big Pond

What It Means To Be A Small Fish In A Big Pond

The #digital world is vast and filled to the brim with competition and opposing forces. You're a small fish, in a big, big pond. But that's okay. Especially when starting out, knowing your #market and growing a relationship with your audience can ensure your longevity and cement you in place, so that you can grow and evolve from that #market outward, soon standing out among the sea of different #businesses. The key is to take it one step at a time, not becoming overwhelmed by the size of the #market. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

14 Maj 202153s

Understanding Owned Space

Understanding Owned Space

As a newcomer or even a veteran in the industry, and there is a #market you see that's overtaken, or 'owned' by an existing company. When you see this, as a #marketer, one of the biggest decisions you can make is to try and overtake the #market, or exist alongside the already established institution. If your product provides key elements of the competition- use that to your advantage. You're trying to win the loyalty of the #market, or fill in the gap the other institution left. Play to those aspects, and you'll find your footing in no time. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

14 Maj 202152s

Localized Marketing

Localized Marketing

Have you ever quickly pulled up the name of a #business near you to get directions? You probably saw opening and closing times, customer reviews, maybe a menu if it was a restaurant, frequent questions and answers, and more. This is a powerful part of #marketing your business, especially if you're a physical store that people visit. Having individuals see your #business, how other people react to it, as well as plenty of information, allows them to make an informed decision on visiting. On top of this, #marketing to your area, as a physical #business, is very important. People enjoy a sense of community, and not only showing, but exemplifying, your place in that community, can make people feel more comfortable with your #business. Examples of this might be #sales in response to #local events, or #marketing to match the attitude of the local area. It all depends on who your audience is, and the community around you. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

14 Maj 20211min

T-Shape Skill Set

T-Shape Skill Set

#T-shaped #skills – or a T-shaped person – are #qualities you bring to the table. The ability to work outside of the core area and having the skillset in a functional area or specialty. We differ between #Generic #Skills and #broad #knowledge in various areas and a deep understanding and #skill in a specific area. Employers are looking for future employees who can provide a wide range of #skills. Watch this video to understand how important it is to work on your very own #T-Shape #Skillset. Get in contact with Paul Gurrapu: https://www.linkedin.com/in/paulgurrapu/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

14 Maj 20212min

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