Don’t Forget These 4 Tips to Get More Search Traffic

Don’t Forget These 4 Tips to Get More Search Traffic

#Searchtraffic #Socialmedia #Marketing

You need to dig deeper into #Search engine optimization to get your site’s content and all the traffic it’s capable of getting.

Hi, I’m Cally, from the International Institute of Digital #Marketing. Let’s look at four often overlooked techniques step by step.

Tip 1: Make sure your pages are indexed

A page needs to be in Google’s index to appear in its results. The index is like a gigantic database of all the webpages in the world. How do you find out whether Google has indexed your page? You can check for individual URLs through the cache method or your overall site with the Google #Search Console option.

Tip 2: Improve your click-through rate (CTR)

If your page looks uninviting in the #Search results, most people will scroll down and click on a competing page. But if your title tag and meta description are enticing, they’ll click on yours. Your meta description tag should summarize your piece and engage the #Searcher to click to read more. Don’t default to the first sentence of your content..

Tip 3: Reduce your click-back rate

Just as you want to increase the number of people who like the look of your page enough to click on the link, you also want to reduce the number who click but return quickly to the #Search results. A high rate signals to Google that the #Searcher’s needs weren’t met when viewing your content.

To reduce your click-back rate and to improve your dwell time, make sure your page:

Satisfies the #Searcher’s intent.

Delivers on the promise your title and meta description make.

Tip 4: Add more internal links to your pages

Getting backlinks to your site from a third party is a great SEO move. But what about internal links?

Visitors click on these internal links to see other related content on your site. The linking words in the text help Google better understand what your pages are about. If you frequently link to a particular page, Google will see the page as an important one, perhaps a pillar content page.

For more information, visit www.iidm.world

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Paid Marketing Master™

Paid Marketing Master™

How do you manage paid #marketing? How can you make the most of your #investments with #advertisements, whether page #ads or video? What about the ever-elusive #SEO and #SEM? The Paid #Marketing Master sub-course covers all you need to know about paid #marketing and more. https://thedigitalmarketinginstitute.... This course covers paid #marketing management, how can you make the most of your #investments with #advertisements, whether page #ads or video, how to utilize the ever-elusive #SEO and #SEM, and more. The Paid #Marketing Master sub-course covers all you need to know about paid #marketing. You’ll learn what #SEO & #SEM is and how to use them effectively to increase the reach of your #brand. You’ll understand Google #Ads, how to use them, and utilize them to their full effectiveness. You’ll learn what display ads are, how to make them, and how to use them most effectively. Finally, you’ll learn how to balance the budget while maximizing the value of your #advertising strategy. The course was made for those who need to create and apply a strong monetary strategy for their organization, and properly utilize paid #advertising in the current #digital age. Those needing to learn the basics of paid #digital #marketing techniques, and anyone in #marketing or #business who wants to show the world what they can do. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

28 Maj 20211min

Marketing Strategy Master ™

Marketing Strategy Master ™

#IIDM puts forth the energy, devotion, and strength to make #Digital #Skills and the principles of #Digital #Marketing available and accessible to anyone and everyone who needs to develop their #marketing skills in the #digital age. We work to achieve this through our four core values. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

28 Maj 20212min

Advanced Marketing Strategy Master™

Advanced Marketing Strategy Master™

You’ve worked on the strategies for #marketing, but your work is calling for more in-depth, more advanced methods. The Advanced #Marketing #Strategy Master sub-course is for you, covering wildly changing #markets, what to avoid, slash and burn #marketing methods, the importance of customer trust, how to utilize sponsored #content, and more. https://thedigitalmarketinginstitute.... You’ve worked on the strategies for #marketing, but your work is calling for more in-depth, more advanced methods. The Advanced #Marketing #Strategy Master sub-course is for you, covering wildly changing #markets, what to avoid, slash and burn #marketing methods, the importance of customer trust, how to utilize sponsored #content, and more. This course will teach you all about sponsored #content and affiliate #marketing, how to utilize it, and how it can help #advertise products and build your #brand’s reputation. It goes over harmful #marketing methods that are ultimately reductive and should be avoided, and advanced #marketing techniques that require more time, effort, and skill to accomplish than more basic ones. This course was designed chiefly with those who have completed the #Digital #Marketing Master course in mind, as it builds upon many of the concepts and ideas explored there, but it is not exclusionary for those needing to develop more advanced #marketing strategies within a #digital #marketing concept. Anyone is welcome to become an expert in #digital #marketing strategy. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

28 Maj 20212min

Brand Marketing Master™

Brand Marketing Master™

How do you establish a #brand? How do you make it so everyone can see your #marketing philosophy and immediately know that it’s you? This sub-course will teach you everything you need to know on how to make your #brand recognizable in the #digital world. It will cover how to thrive in existing #markets, how to own a niche, and how to grow in such a big #digital world. https://thedigitalmarketinginstitute.... You’ve worked on the strategies for #marketing, but your work is calling for more in-depth, more advanced methods. The Licensed #Digital #Marketing Specialist Course teaches you all of the high-level specialized information you need to know, from advanced #marketing methods, adapting to a changing #marketplace, learning unique web cultures, reductive #marketing methods to avoid, and more. Through this course, you’ll learn how to thrive in #markets that are already occupied or otherwise filled, through building #brand loyalty and concise, concentrated efforts, as well as how to reach a specific audience so that your #brand can grow within, building different strategies to match. It enables you to find a loyal audience and stand out among the grain. This course was designed with those in mind who are ready to adapt to the new world of #marketing, as well as small business owners who want to grow or mature into their respective #markets. It is a perfect fit for those who want to establish a #brand in the #digital age. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

28 Maj 20211min

5 Psych Principles to Attract and Grow Your Audience.

5 Psych Principles to Attract and Grow Your Audience.

While content marketing tactics and times change, one thing remains constant – people and their behavior. That’s why psychology triggers are invaluable. They get into the essence of unchanging human behavior. By anchoring your B2B strategy on human psychology, you will attract and convert more members of your audience. Here 5 B2B lead-generation psychology principles to follow. Principle 1: Reciprocity One good turn deserves another. You’ve heard this adage. It stems from a deeply entrenched human inclination to respond to a positive action with another positive action. When someone does something nice for you, you feel obliged to return the favor. • Produce free stellar content: Generously give prospective customers free ungated content with no strings attached. Make sure the content is valuable and entertaining. The more you give, the more they will feel indebted to your brand. By the time you offer them gated content, they won’t hesitate to give you their details because you’ve front-loaded the relationship with generosity. Principle 2: Scarcity Fear of missing out or FOMO is one of the oldest marketing psychology principles. Nobody wants to miss out. It’s a bitter sinking feeling people avoid at all costs. That’s one reason purchases skyrocket when their cart is about to close. Customers just can’t help themselves when a deal is about to disappear. • Run limited-time offers: Open-ended campaigns don’t compel prospects to act. But when people know the offer isn’t forever, they are more likely to act immediately. • Display a countdown timer: It’s one thing to be told the time an offer ends, but it’s another to see the clock ticking. It can create a physical reaction. Prospects act instinctively to grab the offer. Principle 3: Authority Another psychological trigger you can leverage is authority. Authority is the tendency for people to respect and follow the recommendations of experts or people more knowledgeable than them. • Certifications: On your landing page, display any certifications your brand has earned. Elevating your company in the eyes of prospects makes them more likely to complete the requested conversion – download a report, book an appointment, ask for a product demonstration, etc. • Influencer endorsements: If you’ve worked with industry leaders, ask them to endorse your brand. Showcase their seal of approval on your site or other marketing materials. • Experience: Got vast experience in your field? Don’t let it go to waste. Infuse your veteran credentials into your content. Experience and longevity prove your authority in your space. Prospects are likely to take your word more seriously. Principle 4: Novelty Let’s admit it. We hate being stuck in the same ol’, same ol’. Something in our psyche salivates when something new hits the market. People want to dump the old and drape the new. Everybody loves to keep up with the latest trends in town. • Improve your products: Don’t let product design stagnate. Improve your products. Once you do, make noise about it in your landing pages and email campaigns. Expressions like “new and improved,” “announcing,” or “give our new product a try” come in handy when crafting lead-gen copy. • Invent trailblazer lead magnets: If you promote the same lead-gen resources your competitors use, prospects ignore you. To stand out, chart a new trail. Walk where nobody in your space has ever walked. It’s not as difficult as you think. Experiment and develop a fresh way of doing a task your prospects struggle with. Or find a faster way to do something. Then package your solution as a lead magnet. Principle 5: Liking • The concept of liking in marketing revolves around people swayed by people they like or who have traits they admire. Here’s how to massage the liking principle into your lead generation campaigns. • Tap into influencer marketing: Partner with influencers who are admired or loved by your target audience.

27 Maj 20215min

Advanced Content Marketing Master II™

Advanced Content Marketing Master II™

Advanced #Content #Marketing Master II ™ When you’ve got the basics of #content #marketing down, but you need to expand your #skillset by creating content for the #digital world, this course is for you. This covers photoshop and how to utilize it, podcasts and similar long-form #branded information, and more, with the end goal of making your #brand recognizable through consistent, identifiable #content. https://thedigitalmarketinginstitute.org/ When you’ve got the basics of #content #marketing down, but you need to expand your #skillset by creating content for the #digital world, this course is for you. This covers photoshop and how to utilize it, podcasts and similar long-form #branded information, and more, with the end goal of making your #brand recognizable through consistent, identifiable #content. With this course, you’ll learn the depths of #marketing using podcasts and similar forms of audio #content, begin in photoshop, using image manipulation in your #marketing to enable eye-catching page #advertisements, and make full-form videos, whether instructional or entertainment and more. You’ll learn the ins and outs of the properties and quirks of hosting the video on different websites, how you can provide pockets of learning through podcasting, and how to create beautiful and engaging visual #content through photoshop. This course was developed with #marketing and #marketing executives who want to learn the highest level of #Digital #Marketing in mind, and any high-level #marketers in charge of handling critical #brands. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

27 Maj 20212min

Advanced Content Marketing Master I™

Advanced Content Marketing Master I™

Advanced #Content #Marketing Master I ™ When you’ve got the basics of #content #marketing down, but you need to expand your #skillset with creating #content for the #digital world, this course is for you. This covers e-mail, blogs, videos, and more, with the end goal of making your #brand recognizable through consistent, identifiable #content. https://thedigitalmarketinginstitute.org/ When you’ve got the basics of #content #marketing down, but you need to expand your #skillset with creating #content for the #digital world, this course is for you. This covers e-mail, blogs, videos, and more, with the end goal of making your #brand recognizable through consistent, identifiable #content. Through this course, you’ll learn advanced methods of #content #marketing, and #content creation that requires more resources and time to create, with huge returns. You’ll in-depth rules and practices for e-mail #campaigns with care to regulation and making #content fit, how to make high-quality video #content for video sites like YouTube and various social media platforms, and how to establish a consistent and effective #brand through a more unified design language that speaks to consumers. This course was developed with #marketing and #marketing executives who want to learn the highest level of #Digital #Marketing in mind, and any high-level #marketers in charge of handling critical #brands. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

27 Maj 20212min

Website Marketing Master I™

Website Marketing Master I™

Website #Marketing Master I ™ How can you use online video to assist your #marketing? How can you make the most of your investments with a wide variety of website #marketing options? This sub-course covers all of this and more, teaching you the strategies required to grab people’s attention through strategic #marketing placement. https://thedigitalmarketinginstitute.org/ Use online video to assist your #marketing, make the most of your #investments with a wide variety of website #marketing options. This sub-course covers all of this and more, teaching you the strategies required to grab people’s attention through strategic #marketing placement. This course will lead you to develop a greater understanding of website #marketing, teaching you the significance of video in the #digital world and how to harness it, as well as utilizing #content to #marketing effectively, applying knowledge of proper placement, and more. You’ll learn how video has played an important role in #advertising since TVs were widespread, and how companies are utilizing this to greater effect now that the public has better access to them than ever before. In addition to this, the course will cover the different, more ‘out-there #digital #marketing methods that have a great return. This course was developed with the #marketers in mind that are focused on website management, as well as #marketers who are not familiar with the workings of certain websites and less conventional #marketing methods. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

27 Maj 20211min

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