4 GOOGLE ANALYTICS TRACKING MISTAKES (AND HOW TO FIX THEM)

At one point or another, you’ve probably asked yourself if #twitter is actually helpful for growing your business or if it’s a total waste of time. The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. Hi, I’m Cally, from the International Institute of Digital Marketing. Here’s how you can harness the social power of #twitter to gain followers, fans, and customers. Set #twitter Goals Posting without a plan doesn’t work. You need to set goals and milestones you want to achieve so you can customize your posts accordingly. 65% of businesses say generating leads is their biggest challenge when it comes to marketing. Why not try using #twitter to overcome this difficulty? Gain Exposure with #twitter Chats Your main question when it comes to #twitter is probably, “How can I get more followers?” But the thing you really should be focusing on is how to get more active #twitter followers. The numbers don’t mean anything if your followers aren’t engaging with you. The answer to gaining active followers is #twitter chats. That’s how you can grow your following and gain the attention of users who have more popularity than you. Create a Tweeting Strategy and Schedule You’ve got to have a posting schedule for your #twitter account so you know what you’re going to tweet and when you are going to Tweet. Keep your #twitter post schedule in mind when you’re adding to your editorial content calendar. Use #twitterads There are three different types of ##twitterads: ● Promoted Ads ● Follower Ads ● Trend Takeovers You can choose #twitter ad campaigns based on your objective, and you can select which results you want to pay for within each campaign. For more information, visit www.thedigitalmarketinginstitute.org #twitterads #Business #Traffic #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

1 Sep 20212min

Hi, my name is Wendell Davids from the International Institute Of Digital Marketing. If you can allow me just a few minutes of your time between your sets and your reps to share with you my eleven years of experience during this podcast in the fitness industry. So that social media doesn't necessarily mislead you, but you can learn from my trials and errors in the links and in the information below. These are just five key steps that I would like to point out for you to grow faster, understand your body better, and get to your goals faster. This is a patient game but I am here to break it down for you. First of all, you need to understand your body type, there are three different body types ( ectomorph, mesomorph, and endomorph ). Find some guidance below in the link below. The five basic steps, which basically just speak to your knowledge, whether that be training, how to train, and diet. Three major compounds of training (bench press, squat, and deadlift ) which is the foundation of training. You can also find in this podcast a link, regarding your training volume and intensity, these two are the keys to success. The pros and cons of training. Then lastly, a short explanation on diet, benefits, and features and how to stay the course ( fitness journey ). Please click the link below that reads www.thedigitalmarketinginstitute.org for further information Thank you for listening. Stay fit...and keep growing. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

1 Sep 20211min

Ranking your business Hi, My name is Shannon Alexander from the International Digital Marketing Institute. Today I would like to talk about ranking your business on google, bing, and all the other big search engines. Optimizing your website is your best bet to gaining traffic to your website. The term we use to define this is search engine optimization which refers to using keywords to increase your website visibility. Doing this will help users find your website when using a keyword that exists in your website which simultaneously allows Google to rank your website as relevant to the search. Once you’ve gained traffic to your website, it’s imperative to have a call to action that will ultimately lead to a conversion - which is what we want for the success of your business. Keen on finding out more? Go to thedigitalmarketinginstitute.org #IIDM #Digital #Marketing #Business Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

1 Sep 20211min

Greetings this is Sarah Athalia Yasmine from the International Institute of digital marketing Digital Marketing for Lawyers: How to Attract Clients Nearly all future clients research an attorney before hiring someone, with most people conducting their research on their phones. This means their first impression of you is what comes up when they Google your name. What might come up are your website, your reviews, and your social media profiles. So this is how you could attract clients with digital marketing: - Build a strong website For many law firms, your website will be the cornerstone of your digital marketing efforts. * Optimize your SEO * Content Marketing Publishing unique, high-quality content is a great method to demonstrate your knowledge to customers. Social Media Marketing * Social media marketing is a sort of attraction-based marketing that can help your business get discovered by potential clients even if users aren't actively searching for it. For more info visit: https://thedigitalmarketinginstitute.org #IIDM #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

1 Sep 20211min

Hi, my name is Safiatou Guisse from the International Institute of digital marketing and I will be speaking about Instagram features that every business should use. The world as we know it is evolving and everything around us is going digital hence why it is important for businesses to keep up with the market and Instagram is a great way to do so here are some Instagram features that every business should use. Whether it's a cooking tutorial, a packaging video, or a styling video Instagram reels are a great way to share information with your audience. Customers are looking more into video content than any other form of content so Reels are where it's at. Instagram stories are Instagram greatest feature that allows for brands to share their everyday activities, repost customers infeed posts and ask for the opinions of their audience which allows for great engagement and feedback from customers The Instagram live feature is another great tool for engagement. It allows for real-time interaction between customers and the business as well as gives customers the opportunity to see the face behind the brand. Lives can be useful when it comes to Q&A sessions and hosting live events. And lastly, the instagram shopping feature, great for any business selling a tangible product and Because people look to Instagram for inspiration before purchasing a product, this feature is great as businesses are able to set up shop right there on the Instagram platform and get customers into their sales funnel. It is important that every business gets with the time of digital marketing as there are loads of benefits. The International Institute of Digital Marketing is a great place to start in building your marketing career For more information visit our website www.thedigitalmarketinginstitute.org #Digital #Marketing #Instagram #IIDM Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

1 Sep 20211min

Whether you run a #youtube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can also leverage them to build stronger and more profitable partnerships with brands. Hi, i’m cally, from the international institute of digital marketing. Let’s look at how to check subscriber count on #youtube, #instagram, and #twitter How to check your subscriber count on #youtube #youtube is one of the more transparent subscription-based platforms out there. Log in to your account, click on your profile photo, and head to your channel. You’ll see your subscriber count underneath your channel’s username. You can also see your subscriber count by navigating to #youtube studio. In addition to the overall numbers, you can find a list of your 100 most recent subscribers. How to check your subscriber count on social media Most social media platforms make your number of subscribers readily available, so finding them is simply a matter of knowing where to look. #instagram #instagram puts your number of followers front and center. At the top of your profile, you can see how many people you’re following and how many people follow you. Once you get over 10,000 followers, the number will be rounded down to the nearest 100 or 1000 followers. #twitter If you have fewer than 10,000 followers on #twitter, you can see exactly how many people follow you by looking at your profile page. If your follower count is higher than that, #twitter rounds the nearest one hundred followers. To find the exact subscriber count on #twitter, head to the analytics section and hover your mouse over the subscriber number in the top right-hand corner. An exact count will appear. For more information, visit www.thedigitalmarketinginstitute.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

31 Aug 20212min

68 percent of all online experiences start with a search engine, and 53 percent of website traffic comes from organic search. It’s clear why #seo is a top priorityfor marketers. In fact, 61 percent say it’s their main focus when it comes to inbound marketing. Hi, i’m cally, from the international institute of digital marketing. Let’s dive into technical #seo. 1. Crawl your website The most important part of the #seo audit is the crawl. ● Step 1: enter your url and click “search.” ● Step 2: click “site audit” in the left sidebar. ● Step 3: run the scan. Crawling is useful for identifying problems such as duplicate content, low word count, unlinked pagination pages, and excess redirects. 2. Perform a manual google search A few google searches can tell you approximately how well your website is ranking. This will help you figure out where to start your technical #seo audit. How many of your pages appear in relevant search results? Does your site appear first when you search for it by name? Overall, where does your site appearin the results? 3. Make sure only one version of your site is browseable If your website has multiple “versions” of itself, you send search engines a mixed message about how to crawl your site. Basically, the crawlers don’t know which one is the right one. This could be a mobile and desktop version warring with each other, or a duplicate “https” version and a non-”https” version. 4. Conduct on-page technical #seo checks When evaluating your site and the results from your crawl, there are tons of things to check. Don’t get overwhelmed! Start by looking for duplicate pages, headers, title tags, and duplicate content. You can use a tool like copyscape to assess potential technical #seo problemsarising from duplicate content. 5. Manage your internal and external links Sites with logical hierarchies have improved #seo rankings. That’s why it’s important to check your internal and external links—to make sure visitors can navigate your site intuitively. Pages might be deleted or moved, which can result in broken links and annoyed site visitors. Don’t worry; you don’t have to do this manually. Integrity and xenu sleuthcan help you identify your broken links on your site. For more information, visit www.thedigitalmarketinginstitute.org

30 Aug 20213min

#Digital #Marketing #IIDM Hi my name is Rea Uy from the International Institute of Digital Marketing Three Tips to Improve Your Brand’s Online Presence In this digital age where everyone is connected through the internet, it is essential for every business to take advantage of its online presence. From finding the best recipe or hotel to book for the holiday, the internet is the first place consumers usually look at. Clearly, we can’t deny that strengthening your brand’s online presence allows you to reach a wider range of target audiences and increase brand awareness & credibility. Here are some ways to improve your online presence right away: 1) Make Your Website User-Friendly It is important to give the best first lasting impression on your website. A good website is all about simplifying your content by making it intuitive for possible visitors. a) Mobile-optimized - It should be optimized for mobile as most people who access the internet are through their phone more than standard computers. b) Easy navigation - the menu bar should be easy to find, and all-important pages are included. The most common and useful tabs are Home, Products / Services, About Us, FAQ, Pricing, and Contact Us. c) Fast - Ideally, it shouldn’t take more than 3 seconds to load, or you might lose your potential customers by exiting your page. 2) Optimize Your Business Listings Encourage and incentivize customers to leave some reviews on your business. This can build credibility and traffic to your website. 3) Engage with Your Social Media Followers Creating a social media page is good, but sustaining interaction with your followers is more important. Always respond to post's comments and direct messages as these customers usually expect the brand to notice and respond. Be honest and personal in responding as it creates a more human brand that is relatable to the consumers. The digital landscape changes often, but that is no excuse for businesses today to ignore your company's online presence. It is essential to invest time and resources so to increase your market presence that will eventually lead to brand integrity and loyalty. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketin

30 Aug 20212min