VIDEO SEO: HOW TO RANK YOUTUBE VIDEOS ON GOOGLE

VIDEO SEO: HOW TO RANK YOUTUBE VIDEOS ON GOOGLE

#seo #youtube #traffic

Looking to get more #youtube video views from google?

Hi, i’m cally, from the international institute of digital marketing. Here’s how to rank your #youtube videos on google in 4 easy steps.

Step 1. Find video topics with “#traffic potential”

Not every video has the potential to attract views from google.

The reason for this is simple:

For a video to attract views from google, two things have to be true:

People need to be searching on google for that topic. If nobody is searching for it, then nobody will click on your video even if it ranks.

The topic must have “video intent.” This means that most searchers would prefer to watch a video about the subject instead of reading about it.

Keyword research tools can help with finding topics that people are searching for. You can then look for videos in the search results to infer “video intent.

Step 2. Create an “optimized” video

First, use simple language and “action verbs” to describe each step in the video. Make sure to avoid unnecessary fluff and distractions between instructions where possible. This will only reduce clarity, which may confuse google’s language processing algorithms.

Second, ensure that your audio is clear and high quality. To do this, use a decent microphone and keep background noise to a minimum.

Third, show what you’re talking about on the screen as you talk about it.

Step 3. Fix your closed captions

#youtube automatically adds closed captions to videos. The problem is that these are rarely perfect. Misspelled words and grammatical errors are a common issue.

For that reason, it’s best to add your own.

In terms of search, discovery, and engagement, captions are one of the most powerful pieces of data out there. The internet is text-based, so your video is going to stay hidden from search engines unless the text attached to it can be picked up.

Step 4. Upload an enticing thumbnail

Videos with poor thumbnails won’t get as many clicks from google as those with enticing ones.

Here are a few tips for creating thumbnails that entice searchers to click:

Use a custom thumbnail Use the correct aspect ratio Use a congruent image Use contrast to your advantage Use descriptive text on the thumbnail

For more information, visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Avsnitt(575)

4 SEO Myths About Google keyword Rankings

4 SEO Myths About Google keyword Rankings

#Googlekeyword #Marketing #seo Although a little truth may be buried in some of these misconceptions on #SEO, it’s best to understand the nuances. Hi I’m, Cally, from International Institute of Digital #Marketing. Here’s a closer look at . Myth 1: Focus on quality content and topics, not keywords Of course you should have quality content. Why wouldn’t you? But is that a good way to approach #SEO? Your quality content may not rankwell on Google. Other websites – not yours – will get traffic FOR RELEVANT KEYWORDS. FIGURE OUT WHAT KEY PHRASES YOU CAN RANK FOR rather than just assuming your best content will land you the top spots. Myth 2: Google will delist your site for keyword stuffing Google has nabbed some nasty marketers, but it’s hard to say Google will delete you from its databases because of keyword stuffing. Should you overuse keywords without fear? Don’t risk it. Keyword stuffing is subjective. If you’re providing a good user experience, then don’t fret. Myth 3: Google penalizes duplicate content Duplicate content is a bigger issue with e-commerce websites that struggle to avoid the same product descriptions on countless websites. One remedy is to create unique descriptions and other details on strategic pages. E-commerce websites can also work on their domain authority by attracting more quality backlinks. Overall domain authority can improve rankings. Myth 4: Placing keywords in the footer will boost your rankings Generally speaking, sticking a few keywords in the footer may NOT IMPROVE RANKINGS. Marketers sometimes use keywords in a couple of brief sentences or in short headlines under a section called popular articles.These techniques don’t work as well as they did several years ago. Search engines simply don’t value keyword-based text or links as much when they’re among highly repetitive website elements like primary navigation or other descriptive text in footers. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

7 Mars 20222min

Why You Need Vertical visuals If Your Audience Is Mobile

Why You Need Vertical visuals If Your Audience Is Mobile

#Audience #Verticalvisuals #Marketing Americans spend 29% of their free time watching video content vertically. As a consequence, you need to think mobile to be a successful marketer and adapt to the behavior of at least half of your potential #Audience. Hi, i’m cally, from the international institute of digital markerting. Let’s go through three of the most valuable types that can help you achieve your goals. 1. Infographics Infographics may be considered the oldest type of vertical visual content. Originally, they were not created for mobile users, but they are the perfect format for vertical content. To successfully incorporate this type of vertical content, you need to consider a few things: ➢ Make sure your infographics are branded. You want your #Audience to associate the valuable information with your brand or business. ➢ Use infographics for storytelling. ➢ Make sure all the data in your infographics is useful to your #Audience. 2. Stories Another great vertical content choice is to publish stories on snapchat and instagram. The latter likely will be more effective given that it has 400 million users who read and publish stories. Instagram stories are exclusively vertical. To use stories successfully, remember to: ➢ Use stickers. ➢ Customize the stickers ➢ Allow people to share your stories. ➢ Use the “mention” option to get the attention of an influencer. 3. Videos and live streaming While youtube is still top among internet users from all around the world, it lacks the ability to create mobile-ready content, you need to shoot and publish vertical content. Facebook and instagram favor this type of content, particularly after the launch of igtv, which is only suitable for vertical videos.. Here are some useful tips regarding video content: ➢ Tell a story ➢ Take special care of the first 10 seconds of the video. ➢ Invest in original content. ➢ Be creative For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

4 Mars 20222min

How To Make A Weekly Podcast: A Step-By-Step Guide

How To Make A Weekly Podcast: A Step-By-Step Guide

#Podcast #Marketing #Socialmedia There are three main parts of each weekly episode: Pre-production – writing and prepping Production – recording, editing, and mixing the final product Post-production – creating and publishing the #Podcast package Hi, i’m cally, from the international institute of digital #Marketing. Let’s look at these three steps. Pre-production: a job well begun is half done Each episode has two anchor pieces – the #Podcast main thought and the interview. The interviews take about a half-hour all in all. Then, when the interview is complete, you can decide on the theme and write the #Podcast's main thoughts. Once you have the interview and the #Podcast main thought finished, you can write the script for the episode using the evernote app. Production: Recording This is, perhaps, the most important place to spend time learning and getting great equipment. Having a great microphone and place to record is of prime importance. If you can manage it, recording locally is the best. Then, it’s just a question of placing your audio files into your #Podcast editing mix. Editing For editing and producing, if you’re comfortable with audacityand have a relatively simple show, it could be just what you need. The recording and editing process is usually pretty quick. It can take anywhere from 90 minutes to three hours or so depending on how much editing you need to do on the interview. Post-production: The post-production process involves cutting things up and getting the production package ready to ship off to the various team members for publishing and promoting. At this point, you put together the entire #Podcast package for the post-production team: ➢ Episode in mp3 format ➢ Isolated edit of the cold open (as a short mp3 file) for social promotion purposes ➢ Word version of the script, including all links and clips mentioned for the show notes post that the team produces For more information, visit www.iidm.world #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

3 Mars 20222min

Stop Turning Content Into Videos (And Start Doing This Instead)

Stop Turning Content Into Videos (And Start Doing This Instead)

#Content #Socialmedia #Marketing The reason digital video suddenly became hot with marketers came down to one word: search. Creating a two-way street connecting searchers of #Content and creators of #Content is like magic for digital marketers. Hi, i’m cally from the international institute of digital #Marketing. Let’s look at the elements of a digital video strategy Goals You need a clear mission for your pieces, episodes, or structure. Think about which part of the customer’s journey you want to optimize with the video. How is this useful for your customer? Story architecture Great #Marketing campaigns have a messaging architecture. Great video projects have a story architecture. In a television series, a producer would call this a “show bible.” It’s a clear description of everything from what’s allowed in this universe to the key messaging points to tone, visual aesthetics, sound, and editorial guidelines, and sometimes even a script for the story. Video production plan Think through all the production aspects you might need. Do you need a short and long version? Do you need behind-the-scenes footage? Do you need an interview with the star or other participants? Do you need different versions, cameras, or aspect ratios (high-end cameras vs. Iphone, for example.) Consider the production needs for creating the most assets you can from your video opportunity. Distribution strategy Where do you want to distribute this video? Not all video is appropriate for every channel. But don’t preclude channels simply because they’re not part of the main #Marketing campaign. You never know how something will take off. If you dream up a video #Socialmedia campaign – and only capture it in a vertical video format with bad sound – what happens when that video goes viral and you want to run it on television? Understand the options behind your distribution strategy and how they may change over time. Measurement By creating it as an integrated #Content strategy, you should understand which channels, formats, and stories resonated the most. The metrics also should put you in a good position to extend the pieces that perform well – you can double down on those and reuse them in a different context. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

2 Mars 20222min

CREATE A CONTENTMARKETING STRATEGY IN 3 STEPS

CREATE A CONTENTMARKETING STRATEGY IN 3 STEPS

#Contentmarketing #Strategy #Socialmedia Wouldn’t it be great to start your #contentmarketing program knowing it will work as intended? How satisfying would it be to be confident it incorporates the insights, ideas, and focus to create stories that captivate your audience members and turn them into loyal customers? Hi, i’m cally, from the international institute of digital marketing. Let’s look at #contentmarketing #strategy and how it boils down to decisions in three distinct areas: ➢ Why – marketing and business purpose ➢ Who – audience needs ➢ How – unique brand story 1. Identify your business why Define the business challenges and outcomes to address and achieve with #contentmarketing. In other words, figure out why you’re creating content and how you intend for it to help your business. Answer questions like these to zero in on the #contentmarketing goal: ➢ What business need are we struggling to achieve through current marketing initiatives? ➢ How big is this need? How much will addressing it help drive our goals?. ➢ What is the differentiating value? ➢ What is our ideal outcome with this process? 2. Determine your who (and what’s in it for them) Personas provide a helpful snapshot of defining attributes of your target audience, including demographic profiles, informational needs, goals they want to achieve, and content engagement preferences. Though developing a detailed buyer persona for each audience segment often is complex, get a head start by documenting the answers to these questions based on information you’ve collected: ➢ Who is the audience? What are its defining traits and distinguishing characteristics? ➢ What roles do its members play? What does their typical day look like? ➢ What do they need to accomplish? What informational gaps stand in the way of reaching those goals? ➢ Where are they in our funnel? What information do they need most to help them reach the next stage? ➢ Why would they care about our company as a product/service provider and/or in reflection of what we value? 3. Figure out the how (your #contentmarketing mission aka unique brand story) Your content mission statement should include details on your brand’s unique vision of content’s value, the audience it will serve, and the priorities and principles it will uphold. It can also provide more specific details on the creative side, including the kinds of stories you intend to tell, how those stories will take shape, and how your content assets will work collectively to create an overarching brand experience. Before you document these details, look critically at internal and external factors that shape them. Use questions like these to guide you: ➢ Who are we as a company? What principles guide us? What core values do we want to uphold in all our efforts? ➢ What is our business uniquely positioned to help our audience achieve? ➢ What are we doing through the content we create to help our audience? How are our efforts distinct in the marketplace? ➢ What do we want our audience to accomplish by engaging with our content? For more information, visit www.iidm.world

1 Mars 20223min

Content Funnel For Marketing

Content Funnel For Marketing

#Content #Marketing #Socialmedia The #Content #Marketing funnel is an expansion of the traditional purchase funnel that addresses how you could turn subscribers who aren’t interested in your existing products into caring about and paying for a new #Content product. The #Content #Marketing funnel consists of the three phases – . Each is a separate strategy to be executed in both simultaneous and consecutive order. Hi, i’m cally, from the international institute of digital #Marketing. Here’s how this #Content #Marketing funnel approach works: 1. Acquisition phase – earning your #Content audience The acquisition phase is about using #Content to earn an audience. It involves three key measurable targets: ➢ Attention – reach, awareness, or impressions of your #Content with your target ➢ Response – engagement such as a return visit, share, or comment ➢ Subscription – indicator audience wants more #Content from the brand It is here the #Content #Marketing funnel follows a similar pathway as the purchase funnel. However, when we get to the pointy end of the triangle, the value of your #Content #Marketing in the #Content #Marketing funnel is measured by one simple conversion metric: the number of subscribers you earn; not the number of transactions. 2. Research phase – researching and developing the #Content product Having earned your subscribers in the acquisition phase, it is time to make them work for you in the research phase using data analysis and surveys. Conduct subscriber research about every six months. You are testing the audience to see if they are indicating where the opportunity for a #Content product lies. Use simple surveys on email or social media to ask them about their interests and what type of #Content product they would be willing to pay for. The feedback should drive the direction of your thinking on what the #Content product could be. 3. Launch phase – make money, money, money Unlike the purchase funnel, which pushes audiences to existing products, the #Content #Marketing funnel spreads the research insight across : ➢ Conversion of existing products – short-term goal ○ You continue to measure the leads and sales attributed to #Content . ➢ Branding objectives – short-term goal ○ Improve the visibility and reach of your brand. ➢ Business processes – mid-term goal ○ Using #Content and feedback to improve how your internal teams work. ➢ Monetization of #Content – long-term goal ○ Leverage the value of your audience for a monetary benefit through a #Content product. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

28 Feb 20222min

INSTAGRAM MARKETING TIPS FROM SOCIALMEDIA EXPERTS

INSTAGRAM MARKETING TIPS FROM SOCIALMEDIA EXPERTS

#marketing #socialmedia #instagram With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise, and build active, engaged communities of customers. Hi, i’m cally, from the international institute of digital #marketing. Let’s look at some of the best #instagram #marketing tips from #socialmedia experts Set up a verified business account While anyone on your content team can set up a personal profile for your business on #instagram, it is easier to manage content activities with a verified business account. Once activated, these accounts can be managed by multiple authorized users and provide deeper insights on followers, performance analytics for posts, advertising tools, and additional post promotion options within the #instagram app. Use third-party tools for scheduling One critical feature that business accounts don’t have is the native ability to scheduleposts. Thankfully, third-party tools can let you keep your fans’ feeds full of conversations and activityday and night – even if one #socialmedia manager does all the posting. Craft your creative with care Show off your most appealing brand imagery and supply descriptions that draw viewers more deeply into your brand experience. You can achieve this by: ● Add a human touch ● Put your brand value on display ● Place the focus on your followers ● Make your messages stickier with interactivity Distribute and conquer Even if only a small percentage of #instagram’s billion monthly users regularly posts updates and stories, your brand’s efforts still need to cut through a lot of content clutter. Promoting your posts on #instagram is as important as it is anywhere else in your #marketing mix. Get discovered via hashtags In his post on #instagram #marketing, robert katai outlines the two types of hashtags you can use in your #instagram campaigns: ➢ Branded hashtags feature your company name, making it easier for people aware of your company to discover your content and learn more about you. ➢ Community hashtags are more organic to the conversations happening. They help users follow broader topics, specific areas of interest, or other unifying themes. Put budget toward boosting performance Paid promotions are another way to increase your brand’s reach and engagement on the platform. You can purchase promoted posts and display ads within #instagram’s regular content feed. In addition, you can promote your content by placing ads within #instagram stories, which display your campaigns between image- and video-centric stories that users click to view. For more information, visit www.iidm.world #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

25 Feb 20223min

4 Business Models For Content Marketing

4 Business Models For Content Marketing

#contentmarketing #business #marketing #businesses integrating #contentmarketing more deeply in their strategy have clarity around how they are balancing and prioritizing the models they are installing. Hi, i'm cally, from the international institute of digital #marketing. Let’s discuss the 4 operating models of content performer, platform, player, and processor When content strategy succeeds, it typically happens in one or more of these four content operating models along two axes. The quick and easy way to explain and distinguish the models is to look at the output. Player content model In the lower left quadrant, the player model is certainly the most common. Often two or three people – although it can be many more – are tasked with fulfilling the needs of the #business by creating, producing, and merchandising content. The player model team creates infographics, e-books, sales sheets, blog posts, and often presentations for the ceo. This team is the “creator of assets.” Processor content model In the lower right quadrant, the processor model is content-as-a-service. Internally focused, this model leans toward a more integrated #business service that the whole enterprise uses. Maybe a team or teams work on seo strategy or localization, scalability, best practices guidelines, protocols, etc. They set the standards for how content will be created and managed in the organization or by outsourced agencies. Performer content model Moving to the upper left quadrant is the performer model. The focus is on building external audiences through content products. An editorial team may manage a resource center or a dedicated blog, magazine, or video channel – discrete, immersive experiences aimed at building or moving audiences. Platform content model Finally, in the upper right, is the platform model or content-as-a-#business model. Content is not only created as a #marketing and sales tactic but might be an integrated product or #business strategy. The platform model could have a revenue stream too. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

24 Feb 20222min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-borsens-finest
svd-ledarredaktionen
avanzapodden
rss-svart-marknad
lastbilspodden
24fragor
borsmorgon
rss-dagen-med-di
fill-or-kill
rikatillsammans-om-privatekonomi-rikedom-i-livet
dynastin
uppgang-och-fall
rss-kort-lang-analyspodden-fran-di
rss-en-rik-historia
affarsvarlden
rss-inga-dumma-fragor-om-pengar
rss-veckans-trade