SEO VS. SEM: WHAT’S THE DIFFERENCE AND WHY SHOULD YOU CARE?

#IIDM #Digital #Marketing Hi, my name is Ollie Ivarsson from the International Institute of Digital Marketing. What is the most memorable artist that you listened to recently? Why is that, and what does that teach us really? Any business or project deserves the top kind of publicity and reaches, too within the music industry. Today, I think we mainly hear about the few artists who actually make it, so what about the rest putting equally as excellent songs out there that most of us don’t even get to hear about? If you share my view, you should join in on my journey to uncover and share some of these most crucial and fitting examples successful and established artists do in order to expand their business with digital marketing. In IIDM’s most recent blog: Digital marketing for Artists - Is it important? I get right to the point with tools and ideas such as; branding, pitching your ideas, and organizing all the platforms you will ever need for your own marketing. Being an independent artist, time is your greatest asset apart from your own talent and commitment. You want to spend that working with songwriting and performing or maybe even organizing a release, not fixate on learning or mitigating minor tasks that relieves you from that. We did this publication so that you don’t have to waste time looking around for these same essential building blocks for your career. The greatest bands and artists out there started out with less than what we have at our disposal today, so I mean let’s take that to our advantage. Have you ever wanted to learn more about how you can sell music online or reach that point of a generous income in your musicianship? For more information visit our website www.iidm.world. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

4 Dec 20212min

#IIDM #Digital #Marketing Hi, I am Olasunkanmi Aremu from the International Institute of Digital Marketing. Why small businesses need digitization to help survive the Covid-19 Pandemic. There are many reasons why small businesses need digitization to help survive the Covid-19 Pandemic. The digitization of the world economy is now considered an irreversible leap, with companies all around the globe striving to reach out to more customers through digital channels, and that is where digital marketing comes into play. Considering the pandemic which has driven consumers online even more than before the pandemic began. Some positive aspects that emerged from this crisis were the improvement of collaboration in the work from home, the increasing capacity to develop online businesses, as well as the widespread recognition of the value of IT and digital technology among employees, customers, or suppliers and the stakeholders at large. Businesses keeping up with their digitization helped ensure a positive in the future and which has helped in the communication, branding, focus, and financial Benefits In other words, the COVID-19 crisis provided a quick insight into a future world, in which digital has become essential to every interaction and automated processes have become a major driver of productivity. The ways in which companies learn how to drive new digital initiatives and adapt to today's crisis influenced their performance in tomorrow's changing world. For more information please visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

4 Dec 20211min

Here's The Patience Of The Negotiation: A Marketing Client's Care - Manuscript Prelude Here's The Patience Of The Negotiation: A Marketing Client's Care, To Buttress A Client, Is A Set Of Go “To’s”, On How One Can, Better Upscale Their Clientele Base To A Much Higher Trust & Good Work Relations With Their Clients, Customers & Partners, etc. The Nitty-Gritty Of It All, There Are 4 Methodologies, In Which One Can Exercise In Better, Growing Their Clientele Base. Meets & Greets, The Greater 3C’s, Tokens Of Care & The 3 Alms. That When All Combined You Get To Fully Grasp Who Your Client Is Outside Of Work In-Person Through Meet & Greets, & Grow The Talking Stage With Them Through, The Greater 3C’s Which Is Consistent, Constant - Conversations And The Tokens Of Care Which You Bless Them With Plush Souvenirs Just As Appreciation & The 3 Alms, Being Community Drives In Which You Invite Them To Part Take In, Further Letting Them Know, Just How Much Their Inputs Is Needed In All. In Conclusion, All These Sets Will See Your Clients Recommend Other Clients To You & More Partners Will Want To Work With Your Digital Marketing Firm, Due to the Cause Of How Your Work Relations With Your Current Clients Is.

4 Dec 202152s

#IIDM #Digital #Marketing Data-driven digital marketing Hi, I am Meet Mandalia and I am from Audients Digital. In this video, I'll be talking about Data-driven digital marketing. In marketing, it is important to know which people to target for a better conversion rate. Data helps get excellent insights from the activities conducted in the past and plan the future activities, or the campaigns, which increases its effectiveness. With the use of data in Marketing, ROI in the campaign can be improved, better customers and their behavioral insights can be gained. Just Imagine what kind of excellent execution of a plan can be done with the help of such information. So why not utilize the data we already have and create an impact. My name is Meet from Audience Digital. For more information, visit our website www.audientsdigital.com Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

4 Dec 20211min

#IIDM #Digital #Marketing Hi there. My name is Luca Bredeveldt from the International Institute of Digital Marketing. Today, I would like to talk about 6 of the top benefits of email marketing. So let's get into it: Number 1: Creating targeted content Email marketing allows you to segment customers based on their preferences, such as, if they prefer one type of product to another. This allows you to create more personalized content tailored to a particular audience or individual. Number 2. Surveys and feedback. Surveys are a great way to determine customer preferences. They are also a fantastic way to receive feedback, as surveys of this nature are often interactive and engaging for the recipient. Number 3. Sales and ROI. Email marketing has an ROI of 4200%. Because you’re engaging with an audience that is already interested in your products, customers are more likely to make purchases from email. And because email is usually so targeted, you can really hone in on encouraging customers to make a purchase. It’s also a great way to follow up on leads or nurture existing leads. Okay. Number 4. Stay Top of Mind Email is a top communication channel, with 99% of consumers checking their email on a daily basis and 82% of customers saying they open emails from companies. With such a wide reach, sending regular emails at an adequate frequency is likely to keep you top of mind. Number 5. You Own your list Something that separates email from other social media platforms is the fact that you actually own your email list. Any social media account is vulnerable to being deactivated, while with email, your customer list is owned by you. And finally, number 6. Unique analytics. A function that is unique to many email marketing services is A/B testing. Essentially, A/B testing allows you to send two versions of a similar email to two different groups of customers, then assess the success of each email group by analyzing metrics. If the only difference was, for example, the subject line of each email, then the email with the higher open rate was more successful. You can run tests on subject lines, content, images, and frequency. So there we have it. An email has some unique characteristics that every marketer should utilize. It’s one of the oldest forms of digital marketing and it’s here to stay. For more information visit our website www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarke

4 Dec 20212min

#IIDM #Digital #Marketing My podcast will be in Romanian. Hey, numele meu este Loreta, de la Institutul International de Marketing Digital! Daca folosesti in strategia ta de promovare campanii de tip Pay Per Click folosind canale precum Google Ads, Facebook Ads, Instagram, LinkedIn, etc. atunci cu siguranta ai avut situația în care te-ai intalnit cu o multime de date. Care ar fi formula ideala prin care sa le clasifice si sa le analizezi? Daca iti pui aceste intrebari atunci cu siguranta ai nevoie sa citești articolul nostru de pe blog despre TOP 5 cele mai importante metrice de urmarit in campaniile tale de tip PPC. Pe langa faptul ca ne impartim cu ghidul nostru a celor mai urmarite metrice, vei gasi informatii despre definirea lor si care sunt cele mai bune practici prin care ai putea sa le optimizezi rezultatele. Cum se influenteaza reciproc, daca exista o norma universala de masura pentru fiecare si cat de important este bugetul in atingerea obiectivelor tale. Toti cunoastem ca o startegie nu poate fi numita de succes atata timp cat nu analizam rezultatele reale si gasim oportunitatile prin care sa atingem obiectivele campaniilor de marketing. Pentru mai multe informatii vizitati pagina noastra web: www.iidm.world unde vei gasi numeroase informatii cum sa-ti imbunatatesti performanța in mediul online si sa obtii cele mai bune rezultate. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

4 Dec 20211min

#IIDM #Digital #Marketing Hi, my name is Leroy from the International Institute of Digital Marketing. Today we’ll be talking about the marketing tactics of Disney’s super brand Marvel. We know that the brand carries a rich history but how has it come to be one of the most profitable brands of the 21st century? First and foremost we have Influencer marketing, there’s absolutely no question, Marvel employs top-tier talent with remarkable influential power. These influencers resonate with their characters on an intrinsic level. Tom Holland goes far enough as to do charities in character the brand has gone far enough to build entire casts of actors who double as influencers to their products. Secondly, the company is extremely skilled in both aiding potential frustration and extinguishing it. An adapted form of A/B testing in order to gain the right amount of audience investment. In turn, giving the audience exactly what they want. This constant controversy acts as a marketing tactic to not only create a trend constantly but also harbor expectations and hype. Whilst we’re talking about hype let's talk about Marvel's patience game. This company has managed to master the art of patience, allowing the audience to create their own organic content and their own organic speculation. Speculation in turn which causes leaks and these leaks are a constant fear to companies but not for Marvel. Marvel has a tendency of slowly releasing their own content to the public then denying it. This is a form of conversion through social media. Once the visitor becomes invested they have already won. Lastly, let's talk about what makes Marvel great, this brand has years of content, years of products and the fact that they encompass every single generation of people into this is what creates brand loyalty. Nobody is excluded. For more information visit www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

4 Dec 20212min

#IIDM #Digital #Marketing Hi my name is Keletso from the International Institute of Digital Marketing How can content marketing help your Business? Search Engines are a reliable source for your audience to ask questions for their solutions, with content marketing you can create target-based content based on those keyword searches in order to rank on Google to convert the traffic into future prospecting customers for your services and products. However in order for this to happen, you need to have strong content that gives value, That's why Seo and content go hand in hand. Educational content takes the form of blog posts, product pages, your home page, and your company’s ‘about’ pages. However, it may also include tutorials, reviews, and other content that provides your customers with the resources and information they need to make educated purchasing decisions to persuade them from being interested in your services or products. Educational content should focus on reaching your target audience more about your business and offerings and focus on providing content that solves their problems and how your products or services relieve those issues, and how you can make their lives easier as a business. Education is the first step a potential customer takes when deciding whether a product or service is right for them. Before they can settle on a decision, they need to completely comprehend the choices accessible to them. This implies you want to have content that appropriately teaches your crowd individuals what you can give. "For more information visit our website www.thedigitalmarketinginstitute.org" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

4 Dec 20212min