SEO VS. SEM: WHAT’S THE DIFFERENCE AND WHY SHOULD YOU CARE?

#Visualcontent #Socialmedia #Socialmedia Visuals are essential to creating content that will help your business stand out and draw in an audience. Not only does imagery help make text-centric content more readable, digestible, and memorable, but it can be used to craft compelling messages that speak volumes without using a single word. Hi, i’m cally from the international institute of digitial marketing. Here are 5 visual best practices 1. Align your visual story with your #contentmarketing strategy Like any #contentmarketing format, you should have a compelling rationale for communicating with your audience through visual storytelling, as well as a clear plan for turning views into meaningful marketing results. A thoughtfully focused strategy can mean the difference between success and failure. 2. Know the rules of good design By following the few basic design principles even graphically challenged marketers can learn to craft imagery that both draws the eye and drives the conversation forward. To give your visuals a bit of brand flair without sacrificing clarity, use simple fonts for the bulk of your copy, and reserve highly stylized fonts for use in large headers. 3. Don’t be afraid to get emotional Some of the most memorable visual experiences are those that found a way to tap into the power of emotion. 4. Avoid generic stock images Using professional photographers and high-powered camera equipment is one way to approach quality image creation, as their talents and capabilities can often help your brand tell richer and more compelling stories. 5. Repurpose information and insights as visuals Content marketers can adapt their most popular written or audio content into compelling visuals – including data-driven formats like infographics, charts, or checklists. Not only is it an excellent way to draw fresh attention to your evergreen content, but it also helps make your brand’s insights more digestible, memorable, and shareable. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

29 Mars 20222min

#marketing #Skills #Seo #Contentmarketing There’s always a debate about what #Skills marketers should learn. Is there one right or wrong answer? It depends on the #marketing roleyou’re in and what #Skills you picked up along the way that helped. Hi, i’m cally, from the international institute of digital #marketing. Let’s look at some of these #Skills. 1. Copywriting Working in digital #marketing means it’s almost impossible to avoid writing. Whether you’re creating a blog post, a tweet, ad copy, or scripting a video, you’re writing. So, if you’re unable to capture and hold someone’s attention via your words, your #marketing campaigns will always be less effective than they could be. People won’t click your facebook ad, will abandon your blog posts, and ignore your tweets. That’s why learning how to write well is so important. 2. Content marketing #Contentmarketing is hot today. So, why is #Contentmarketing popular? A few reasons: It nurtures and converts leads. Most people don’t buy immediately. Instead, they go on a “journey”—they search around, read reviews, consume content and talk to other people. #Contentmarketing helps you match each stage of this journey. It educates potential customers. Customers are better-positioned to buy your product if they know how to use it to fix their problems. #Contentmarketing solves this. 3. Search engine optimization (#Seo) Learning #Seo has skyrocketed our understanding of #Contentmarketing. Rather than running aimlessly on the content creation hamster wheel and trying to get more traffic by publishing more, #Seo is about how to create evergreen content that gets passive traffic over time. Plus, #Seo-driven #Contentmarketing is often cheaper in the long-term. 4. Networking “it’s not what you know, it’s who you know that matters.” Most people loathe to admit it, but it’s true. People want to work with people they know and trust. And networking is a shortcut for that process. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

28 Mars 20222min

#Searchtraffic #Socialmedia #Marketing You need to dig deeper into #Search engine optimization to get your site’s content and all the traffic it’s capable of getting. Hi, I’m Cally, from the International Institute of Digital #Marketing. Let’s look at four often overlooked techniques step by step. Tip 1: Make sure your pages are indexed A page needs to be in Google’s index to appear in its results. The index is like a gigantic database of all the webpages in the world. How do you find out whether Google has indexed your page? You can check for individual URLs through the cache method or your overall site with the Google #Search Console option. Tip 2: Improve your click-through rate (CTR) If your page looks uninviting in the #Search results, most people will scroll down and click on a competing page. But if your title tag and meta description are enticing, they’ll click on yours. Your meta description tag should summarize your piece and engage the #Searcher to click to read more. Don’t default to the first sentence of your content.. Tip 3: Reduce your click-back rate Just as you want to increase the number of people who like the look of your page enough to click on the link, you also want to reduce the number who click but return quickly to the #Search results. A high rate signals to Google that the #Searcher’s needs weren’t met when viewing your content. To reduce your click-back rate and to improve your dwell time, make sure your page: ➢ Satisfies the #Searcher’s intent. ➢ Delivers on the promise your title and meta description make. Tip 4: Add more internal links to your pages Getting backlinks to your site from a third party is a great SEO move. But what about internal links? Visitors click on these internal links to see other related content on your site. The linking words in the text help Google better understand what your pages are about. If you frequently link to a particular page, Google will see the page as an important one, perhaps a pillar content page. For more information, visit www.iidm.world #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

25 Mars 20222min

#Seo #keywords #Target If you’ve been in the world of #Seo for a while, then you’ll almost certainly know about the three types of searches: navigational, transactional, and informational. But how relevant are these three types of searches in 2022? Hi, i’m cally, from the international institute of digital marketing. Let’s take a deeper look into these types of searches. What are navigational, informational, and transactional searches? Navigational Navigational searches are where someone is looking for a specific website. For example, if someone types “netflix” into google, that’s a navigational search because they’re almost certainly looking for netflix’s homepage. But navigational searches aren’t always just brand names. If someone searches for “iphone 12 amazon,” that’s also arguably a navigational search. Transactional Transactional searches are where someone is looking to purchase something specific, but hasn’t yet decided where to buy it from. For example, if someone searches for “buy treadmill,” that’s a transactional search. It’s clear from their language that they’re looking to make a purchase. Informational Informational searches are where someone wants to find information. For example, if someone searches for “what is a meta tag in #Seo” then that’s an informational search because they’re obviously looking for a definition. Interestingly, for many simple informational searches like this, google not only returns relevant results, but also shows the answer in the search results. How to #Target each type of search Most #Seo professionals who group their #keywordsinto navigational, informational, and transactional buckets do so to figure out the type of contentto produce to #Target the query. The problem is that these three ‘types of search’ buckets don’t give you enough actionable information to understand how to actually #Target a keyword. #Seo professionals can try to solve this problem with additional search buckets like “commercial investigation.” For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

25 Mars 20222min

#Marketingideas##Businesses##Blog Serving up useful, timely content allows your business to become a thought leader in your industry, increasing your business’s Recognition and building consumer trust, respect, and loyalty. Content marketing also allows you to identify your consumer’s pain points and speak to how your products solve those issues. This can lead directly to sales. Hi, i’m cally, from the international institute of digital marketing. Here are 4 content #Marketingideas for your business. 1. Write #Blog posts that rank and convert Write about topics that people are searching for in google and tie them back to your product. How do you do this? The easiest way to do this is to use a free keyword research tool like keyword generator. 2. Get video views from google Not only do your youtube videos get tons of views from youtube, they also rank on google and get traffic from google search. To find the best video topics, you can use content explorer, a mini search engine that lets you search through a database of over five billion pages for mentions of a particular word or phrase. 3. Get included on ‘best x in y’ lists You can find “best x in y” lists no matter which industry or region you’re in. For example, if you live in the uk, you can find lists of the best cafes for london, manchester, liverpool, birmingham, and so on. You can even find articles about the best cafes for east, south, north, and west london. Simply put: if it’s relevant to your businessand you’re not on any of these lists, you’re missing out on potential traffic, brand awareness and customers. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

23 Mars 20221min

#Seo #Linkbuildingtools #Onpage #Seotools Many people think #Seo is too hard and not worth the effort. That’s not true. The basics of #Seo are actually quite simple. And with 57.8% of all web traffic coming from google, it’s certainly something worth learning about if you have a website. Hi, i’m cally, from the international institute of digital marketing. Here is how to do #Seo Find keywords Understanding what kinds of things your potential customers are searching for is the first step of the keyword research process. Unless you know this, there’s no way you can even begin to create pages that will rank in search enginesand attract valuable traffic. Match search intent Fail to create the kind of content that searchers are looking for, and your chances of ranking are slim to none. This is known in the industry as aligning your content with search intent. Because google understands what searchers are looking for better than anyone, the best way to judge search intent is to look for commonalities among the current top-ranking pages for your target keyword. Choose a descriptive url slug For each page or post you publish, you also need to set a descriptive slug—the part at the end of the url. How best to do this depends on the subfolders before the url slug. Let’s say your target keyword is “black mens jeans.” If your url has no subfolders or generic subfolders like /blog/, just set the slug as your target keyword. If there are ‘contextual’ subfolders like /mens/ or /jeans/, it’s usually best to exclude repeated keywords. Write a compelling title tag Title tags are the blue clickable links that show up in the search results. It’s one of the few weapons you have to entice searchers to click on your page, so it’s important to make it as compelling as possible. The easiest way to do this is to align it with search intent. Optimize images Images can rank in google images and send traffic to your website. We’ve had thousands of visits from google images in the past three months alone. How do you optimize your images? Follow these three steps: Name them well. Filenames help google understand the image. Use descriptive alt text. Alt text is code that describes an image in words. Compress them. Install a plugin like shortpixelto compress your images on the fly and improve page speed. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

22 Mars 20222min

#Brand #Voice #Marketing You may be asking why a #Brand #Voice matters? A #Brand #Voice is about being consistent with the #Voice you are creating – positioning yourself as an easily identified and authoritative source for your area of expertise. Similarly, a consistent #Brand #Voice and vocabulary is essential to implementing localized content and intelligent content strategieseffectively. Hi, i’m cally, from the international institute of digital #Marketing. Here are 5 steps to find your #Brand #Voice. 1. Gather a representative sample of your content Cast a critical eye on your content. Which of these could have come from any of your competitors? Set those aside. Your goal is to whittle your examples to a small group of pieces unique to your #Brand – examples of the #Brand #Voice you want to embody. 2. Describe your #Brand #Voice in three words Work with your key content creators and owners of the #Brand identity. Review the selected content as the best examples of the #Brand #Voice you want to embody. Discusscommon themes across all of those pieces. Then, group the examples into three thematic buckets. 3. Create a #Brand #Voice chart With your #Brand’s #Voice defined, illustrate how it turns up more concretely in your content with a #Brand #Voice chart. It will be an essential reference tool to ensure that your content (text and visuals) is consistently using the same #Voice. 4. Ensure that your writers understand how to put your #Brand #Voice into action Meet with the team – anyone who creates content or communications – and walk them through the #Voice and tone of the #Brand. Go through some examples of content that hits the mark. Show in real time how you would revise some existing content that isn’t reflective of the defined #Voice. 5. Revisit and revise the #Brand #Voice chart as the company changes over time A #Brand #Voice chart is not meant to be a one-time, set-it-and-forget-it tool. As your #Brand messaging evolvesor new competitors come into your market, it’s good to take a look at the chart and refresh it with new examples. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

21 Mars 20222min

#video #audio #scripts Why does your company create #content? Who is it for? What will it do for them? If you don’t know the answers, you need to figure them out. Why? Because if you don’t know what someone will gain from consuming your brand’s #content, your audience won’t see a compelling reason to engage with it. Hi, i’m cally, from the international institute of digital marketing. Let’s look at how to write a #content mission statement. 3 pieces of the mission statement puzzle A great #content mission statement details three elements: Core audience – who you aim to help with your #content What will be delivered – the kind of information you provide Outcome or benefit – things your audience could do because of your #content Audience is your who Your mission statement should focus on the audience segment for whom your #content can do the most good – i.e., where you can serve an unmet need, deliver value in areas that your competitors may have overlooked, or address a critical knowledge gap or other obstacle that may be preventing your audience from achieving its goals. Benefit is your audience’s why Once you determine the audience, summarize the distinct benefits it will receive from engaging with your #content. Audience personas provide a clear picture of your target audience’s most pressing needs. #content is your how Identifying your audience and #content benefits are relatively straightforward decisions, as your marketing analytics and competitive research efforts can help inform those elements. But your mission statement also needs to account for how your brand’s #content provides a personally resonant and uniquely valuable experience to your audience. That’s not something you can base solely on logic and data since there’s a strong emotional component involved. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

18 Mars 20222min