4 TYPES OF HIGHLY EFFECTIVE BLOG POSTS

Hi there, My name is Bala Satheesh. I am a Content Marketing Analyst with the International Institute of Digital Marketing. Today I am going to speak about five digital marketing tips that I believe will be absolute gold when it comes to running a small business. Running a small business can be hard. As a small business owner you might find your voice being drowned out by large corporate and established competitors. You might not be too sure where to start when it comes to digital marketing. But these tips will help you get started and move in the right direction. Number 1: You should do Competitor research and try to set yourself apart. The best way to stay ahead of the curve will be to get to know your competitor. The most obvious and easiest way to start will be a simple google search. You can have a look at how your competitor positions itself in the market and what they offer as their “selling points”. You should also look for ways to set yourself apart from the said competition. It might be through the service, or through better customer service, etc. Number 2: Create eye-catching content for social Media The best way to catch the attention of a potential client will be through the content that you post on your social media channels. The design should be impactful and informative to the customer in such a way that they take action. You might be thinking to yourself, I don't have the means to hire a marketing team to help you with this. Well, you don't have to. There are free sites like Canva that really simplify the design process for you. It makes it quite easy for even a newcomer to design to churn out design in a consistent and professional manner. Number 3: I can't stress this enough, but, Market yourself on Social Media. Over 93% of the world’s population is on Social Media. It is almost a no-brainer at this stage. You have to be posting and interacting with customers regularly on Social Media getting the word out about your business. Slowly, but surely the results will come And number 4: Email Marketing Once you have built a small customer base you can look into Email Marketing. This is a fantastic way to get repeat business from customers who have already shown an interest in the kind of services you offer. And last but not least Number 5: Solidifying your knowledge What I have given you so far are some pointers as to where to start when it comes to your digital marketing strategy. One of the best ways to get yourself on the right track would be through study. Websites like youtube where you found my little free video will also host 1000s of hours of free content that can help you improve your design skills or understanding SEO and so on. Or you can sign up for a free digital marketing course with Google or Hubspot. One of the courses that have really really helped me was the Digital Marketing Master course provided by the International Institute of Digital Marketing. The course actually helps you get a well-rounded understanding of digital marketing plus hands-on practical experience. I will link all the websites I have mentioned in the description below. This is Bala Satheesh signing off. Have a wonderful day wherever you are in the world. Ta! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years.

8 Juli 20214min

Hello everyone, I'm AYCA AYGIN today I will be talking about SEM and its pros and cons. What Is SEM? SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. Brands pay for ads to appear as search results on search engine results pages. Advantages Highly measurable. Tools like Google Ads give you highly detailed reports of the evolution of your campaign, so you can always know what is happening with your ads. In addition, you can take advantage of the integration with Analytics to have everything controlled to perfection. Real-time monitoring. The analytics interface allows you to see what is happening at each moment and corrects the course to the moment if you do not get the results you are looking for. Disadvantages Higher long-term cost. To be clear, SEM only works while you pay. Although over time you can optimize your campaigns and reduce costs per click, you will have to continue paying for each of the visits you get. High level of competition. Search Engine Marketing has become popular and there are many companies that compete to position themselves for the same keywords. This competition causes costs to rise and sometimes it can be difficult to get a good ROI. All in all, it cannot be denied that the advantages of SEM outweighs its disadvantages. Thus, we should use this powerful way of marketing to boost our visibility and increase our commercial success throughout the journey. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

8 Juli 20211min

Hi, I am Ayana. I am an intern with the International Institute of Digital Marketing as a Brand Marketing Analyst. And today I am talking about How to market your business on Instagram & Five marketing strategies that actually make a difference. Instagram boasts over 1.2 billion monthly users. The platform itself is changing dramatically offering smart digital marketers new ways to position their products and services. Here are five ways your organization can step up your content marketing strategy on Instagram. 1.Ramp up your Content production Posting a picture randomly on your Instagram page isn’t going to make the cut. The flow of content should be steady, non-repetitive, and attention-grabbing. This takes us to the importance of 2. Cross Promoting your content Promoting your content only on Instagram is not enough, promoting on other platforms like Twitter and Facebook will help you bring more potential customers/clients and maximize your reach. 3. Customer-generated content is really crucial as it brings human emotion and story to the product. Creating a greater relationship with your audience. 4 Branded hashtags have the same effect as slogans in marketing on traditional media. This will also encourage sharing and customers organically promoting the business. And lastly 5. Tagging and shoutouts Tagging location and people really helps to associate a product with a particular location and demographic. It will also help to gain potential shout-outs from people who were tagged in these posts. And there are plenty of ways to promote your business on Instagram. And, hey, that is a good thing. Because our main focus while advertising on Instagram is to stand apart from the crowd and to be unique. Following these tips will definitely put you on the right track to marketing on Instagram. Make sure that you evolve with the platform and identify the best tactics for you when it comes to marketing on Instagram. So All the best! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

8 Juli 20212min

Hello, my name is Ashley from the International Institute of Digital Marketing. With more and more people spending more time on the internet, businesses are going online. For those who want to do business online, the internet is like a gigantic maze; it’s easy to get lost in it. There are too many options to choose from and you’re not sure if what you choose is right. That’s why I’ll be taking you through a step-by-step process on how to start your e-business. First off, you need to know what you’re selling. What you sell plays a big role in deciding how you’ll do business. After that, you need to decide if you’re going to sell your product via a platform or a website builder. Platforms are a third party where you can advertise and sell your product like Etsy or Facebook Marketplace. You should research several different platforms to find the one that best suits your needs and product. Website builders are sites where you can make your specialized website to promote your business and sell products. They come equipped with various features and effects to make a unique website for your business. As with platforms, you should also research them carefully to find out which one will meet your needs best. After your business is up and running, you need to learn about marketing metrics. Marketing metrics are measurable values that can tell you how well your site is doing. Some examples include the first visit metric, which measures how many people visit your site for the first time and what they do there, the returning visitor metric, which calculates repeat customers and bounce rate, which calculates how many people leave your website on the first page upon reaching it, among many others. With the help of metrics, you’ll be able to grow your business and fix any weaknesses. Thank you for listening for so long and I hope your business does well. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

8 Juli 20211min

Hello, My name is Anum & I’m a Digital Marketing Analyst at the International Institute of Digital Marketing. And we’re gonna discuss that: HOW DIGITAL MARKETING HELP YOUR BUSINESS GROW? First of all, what is Digital Marketing? It is about promoting your brand through the internet and other forms of digital communication to connect with potential customers. Let’s discuss briefly what kind of marketing helps you in growing your business. 1. Content Marketing: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. 2. Social Media Marketing: Social media marketing is a digital marketing strategy that involves using social media platforms to connect with your customers, build strong relationships with them and eventually promote your products to them. 3. Search Engine Optimization: For promoting your business, Search Engine Optimization (SEO) is employing tactics to help your site rank better in the search engines when specific keywords are searched on. 4. Email Marketing: Email Marketing is a marketing strategy that involves sending emails directly to a list of clients, customers, or prospects. You can set up a newsletter, or include an opt-in on your website for visitors to enter their name and email address. Once you have a mailing list, it’s time to start sending out emails on a regular basis. 5. Pay-per-Click (PPC): Pay-per-Click (PPC) opted by many businesses to create brand awareness among the consumers and get website traffic in a short time. It is termed Pay-per-click as the advertisers pay to the clients only when internet users click on their ads. 6. Affiliate Marketing: Affiliate marketing is online commission-based marketing where you promote the products of other people or companies to customers online & when customers buy the product, you receive the commission. CONCLUSION It’s just as easy as that!! Use these kinds of marketing and you are good to go. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

8 Juli 20212min

#content #socialmedia #marketing 1. Find your higher-ranking pages How much current traffic a page is generating is not quite a reliable metric to see what pages need updates. A better way to estimate any page potential is to look at its rankings. The logic is simple: when a page ranks on page two, it may not get any clicks, but just a little push could take it to page one to see a huge traffic boost. 2. Set up conversion monitoring Monitor your on-page clicks and interactions to understand your page visitors. How well you understand them determines your conversion optimization success. You need to know what they are looking for to serve them better. 3. Optimize in-#content calls to action The best way to increase conversions from within your #content is to integrate calls to action into the article. In other words, don’t let ctas interrupt your visitors’ reading. Your in-#content ctas should hook your page users by providing solutions and promising answers. 4. Look at your organic competitors Often, simply scrolling through your competitors’ sites can be quite enlightening: ➢ What are they doing to engage their visitors? ➢ Are they implementing something ingenious or creative? ➢ How are they prompting their visitors to pause and hang around? (this is a hard thing as web users often access your site while in the middle of a task, from a mobile device or a smart speaker assistant.) ➢ How do they structure their web pages to make them readable as well as to pursue more ranking opportunities? 5. Come up with more ways to engage your users People are increasingly wary of giving away their private information (including their email address). It takes more than an opt-in form or a free download to get them to leave some traces of their presence on your site. 6. Intelligent chatbots Artificial intelligence is quickly changing on-page interactions, helping you reach your site users the moment they need help and even assist them with finding solutions to their problems. There’s no need to hire a developer to create an intelligent chatbot for your website. 7. Speaker message Would you like to hear more from your site visitors? Giving them an alternative way to get in touch may encourage them. Ever since i allowed visitors to leave me audio messages,. 8. Surveys Surveys are usually used to get to know your customers better, but did you know you can use them as lead generation tools? If you create a survey that closely relates to the article, you can generate great leads from that #content. Somehow surveys appear to engage more people than lead magnets #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

8 Juli 20213min

Hi everyone this is Zafer Tanrıverdi from Digital Marketing Institute. I will mention briefly the importance of choosing the right social media platform for digital marketing. The number of global social media platforms available and their usage is continuously rising in today's digital world. It is becoming more important to decide the social media channel in order to reach the target audience for a specific type of business. It’s estimated that nearly 3.2 billion people use social media regularly, and many of those people don’t just follow their friends and family—they follow brands. However, there’s no single channel that’s best for all businesses. Each social media platform’s users’ activity varies by age, location, and gender, so it’s important to do some research and analysis depending on your audience. You should be considering : • Type of the customer. • The age of the target customers. • Gender of customers. • income and education level of customers. You should use the statistics related to your brand's niche before choosing the social media channels and also the timing. Once the attributes of the customers have been defined one has to define the goals for reaching the audience. More detailed analysis before deciding on social media posting will result in better marketing. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

7 Juli 20211min

Hello everybody, I’m Tina, the Brand Marketing Analyst at the International Institute of Digital Marketing. To be honest, embarking on digital marketing isn’t exactly an easy path but success is achievable. I found out that some things needed to be done before we can achieve success. They are likened to the initial steps of testing the ground and piling that enable high-rise buildings to stand tall and stable amid harsh environments. In my podcast, “Did you know this truth about digital marketing?” I will be sharing these crucial requirements. There will be real-life scenarios to better elaborate on them. As we go along, we will look at the different types of digital marketing and artificial intelligence (AI) that help lighten your load. The truth is, we are lucky to be living in our current era with all the innovations and advancements in technology. Finally, I’d hope to pull off my podcast in a light-hearted manner, with the intention, of course, to squeeze some smiles and laughter from you. Do give some hearts and shares if you like them. This is Tina signing off till next time. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

7 Juli 20211min