4 TYPES OF HIGHLY EFFECTIVE BLOG POSTS

4 TYPES OF HIGHLY EFFECTIVE BLOG POSTS

#blogpost #socialmedia #marketing

Blog posts are one of the most effective tools when it comes to content marketing. That being said, there are many different types of blog posts and not all of them are guaranteed to convert reader to customer.

Hi, i’m cally, from the international institute of digital marketing. Let’s talk about the 4 most effective types of blog posts.

1: original research posts

People go nuts for original research. They read it, share it, interact with it—it’s the content holy grail.

However, it’s hands down the most difficult and time consuming to produce. It’s a huge undertaking, but one of the most fruitful pieces of content you can produce today. Not only will you build up anticipationfrom the people who took part in research, but your posts will get cited, get oodles of backlinks, and likely show up in presentations years after the original research went live (even if it’s out of date).

2: checklist posts

Who doesn’t want to go through a piece of content that tells them exactly what to do and, if they follow it, they have a deliverable?

This instantly makes your content actionable for your audience and once they’ve taken one action and gotten over any level of doubt in your brand or self-doubt in themselves, they’ll take another action.

Posts like, “5 copywriting elements you should test”, “10-point blog post audit”, “15-point landing page checklist”, etc.… are all checklist style posts that generate a deliverable at the end.

3: pillar posts

A piece of pillar content is your thesis—it’s why you exist; it separates you from everyone else out there.

Pillar content is your evergreen content that becomes your backlink magnet and an amazing way to help you create derivative work for future posts.

These posts are normally huge and should be accompanied by a pdf download so people can read it later.

4: content aggregator posts

Who doesn’t have a folder full of email, ad, social, and landing page swipe files?

The fact is, we tend to emulate (even when we shouldn’t). It’s much harder to start with a blank page/canvas.

Swipe files that show examples of great instagram video ads with commentary are a great device to help inspire your audience and get those creative juices flowing.

Even better, this type of content is super shareable and will benefit from backlinks and social traffic.

For more information, visit www.iidm.world

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The Best VPN Services

The Best VPN Services

What is a #VPN? A commercial virtual private network is technology that allows you to create a private connection over a less-private network by creating an encrypted tunnel between your computer and the internet. You can install a #VPN just like you would any other app or program on your smartphone or computer. The best #VPN right now Let's look at #VPN vendors below in more depth. Express#VPN #ExpressVPN’s network is powered by TrustedServer technology, which #ExpressVPN built to ensure that there are never any logs of users' online activities. In the privacy world, Express#VPN has a strong track record, having experienced a server seizure by authorities which proved their zero-log policy true at the time. SURFSHARK While Surfshark's network is smaller than some, the #VPN service makes it up on features and speed. Let's start off with the biggest win it offers: unlimited device support. If you want to run your entire home or office on Surfshark's #VPN, you don't have to worry about how many devices you have on or connected. It also offers antimalware, ad-blocking and tracker-blocking as part of its software.. Nord#VPN NordVPN is one of the most recognized brands in the #VPN field. It offers a generous simultaneous connection count, with six simultaneous connections through its network, where nearly all other providers offer five or fewer. NordVPN also offers a dedicated IP option, for those looking for a different level of VPN connection. NordVPN offers a kill switch feature, and the ability to #VPN into Tor. Proton#VPN When we speed-tested #ProtonVPN, we saw an impressively small 9.6% speed loss compared to average speeds clocked without a VPN. Proton#VPN's base speeds sent it blazing past most of our roster of tested services and into second place behind Express#VPN. Even more impressive is Proton's ability to reach those speeds despite a relatively small fleet of 1,259 servers in 55 countries. Like ExpressVPN, Proton also costs more than most of the #VPNs we've reviewed. Even so, ProtonVPN's high security standards and legacy of transparency may make this #VPN option worth the price. IPVanish A big win for IPVanish is its fun, configurable interface, which makes it an ideal client for those who are interested in learning how to understand what a #VPN does under the hood. Its multiplatform flexibility is also ideal for people focused on finding a Netflix-friendly #VPN. #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

15 Juni 20215min

5 Types of Video to Add to Your Social Media Marketing.

5 Types of Video to Add to Your Social Media Marketing.

#Social #media #Marketing Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options for your consideration. 1. Live videos If you have a significant following, Facebook Live, YouTube Live, and other streaming services make it easy to connect with your audience. Livestreaming lets you dialogue with your users. Live videos often are most effective for announcements, behind-the-scenes looks, and product information videos. Regular short video updates can continuously engage your audience, while longer live video sessions can be a way to dig deeper with your followers through Q&A sessions and direct chats. 2. Tutorial videos Tutorial videos have mass appeal and are among the most frequently shared on social media. The videos can relate to your products and services or can be broader topics that relate to your audience and industry. Tutorial videos need to be clear, educational, and entertaining. They need to be long enough to show every step and short enough to be engaging. The most important information needs to appear in the first minute, while the total video shouldn’t be longer than a few minutes. 3. Informational videos Informational videos can cover any topic. Build your content archive with videos on a variety of relevant topics. Make them unique, clever, or insightful. When adding video to your social media, concentrate on content likely to be shared – something valuable to make it worth the viewer’s time. Informational videos can come off as boring or dry if they aren’t produced correctly. Your content should not only be interesting to the viewer, but should also provoke the viewer to want to share it. 4. Behind-the-scenes videos Behind-the-scenes videos are a great way to make your company and your team more personable. Highlight day-to-day operations, your offices, your manufacturing processes, and more. Interview employees, talk to the vendors you’re closest to, or speak with your best customers. All of these things are designed to give prospective customers a better idea of how your company works and who you are. This type of video is designed to build trust and brand identity. When followers interact with brands online, they may not have a firm sense of the brand’s identity. It is difficult to convey the brand personality in just a few characters on a screen. Video really gives the opportunity to dig down into what makes a brand exceptional. 5. User-generated videos User-generated content is quickly becoming a fantastic and easy way to engage an audience. You can encourage your users to create videos and incorporate your hashtags into the upload to give them more exposure. User-generated content is a brilliant way to grow an audience because users are more inclined to share content they create. Viewing the user-generated content also is an excellent way to get a feel for your audience members’ personalities and what they’re interested in. When requesting user-generated videos, the most important aspect is to directly interact with and acknowledge your audience. Your users make an effort to produce content for you: They need to be properly rewarded. Praise the best content, share all the content, and give attribution to all the users. Encourage users to share content they like (not just their own), and make sure you track your hashtags.

2 Juni 20214min

10 EngagingWays To End Your Next BlogPost

10 EngagingWays To End Your Next BlogPost

#seo #website # content #blogpost #Introductions get a lot of #attention. They’re the first thing you see and will either hook you into the #article or bore you to leave. Now, I turn to #conclusions, which don’t get the same attention but are critical. Your #readers who arrive at them have cared enough about the #topic to consume it all. Focus on the wrong aspects or omit them, and you risk people leaving your site forever. Here are 10 #options to #create more #effectiveconclusions. 1. #AddressmultiplepointsWhen writing conclusions, I tend to stick to the #classicstructure: ● Final words on the topic with one more #keywordmention ● #CallToAction to a product or service ● Final question or food for thought that will #motivate people to #comment or #share the #post 2. #Prioritize one #CallToActionEnvision your article’s conclusion as a landing page. Multiple #CTAs will confuse readers. They could pick the low-priority #CTA link instead of the one you really wanted to emphasize. Roger Maftean’s post on #CTAs will help you create ones that convert so you can pick the best single option #CTA to use as the conclusion. In this example, adobe makes it obvious what it wants readers to do: 3. Make it a #summarySummarizing a post is a frequently used #tactic. You want people to remember your #mainideas and maybe even your #brand name. 4. #SellsubtlyIf you haven’t managed to bring up your #product or #service in the #body of an #article, incorporate a #subtlemention at the #end. 5. #Giveaway something You can give #readers something #relevant to the #articletopic, a #handout, #template, #video, or #testimonial that will be #helpful or #motivate them. 6. Keep them #readingYou already know the #reader is interested in the #topic if they get to the #conclusion. You can use that to push them to other #relevantcontent, keeping them on your #website longer. Write a #blogpost ends while keeping in mind the possibility for people to stay on your #website and read more on a #subject. 7. Adapt to the #contenttypeLike with everything in the #content world, there’s no one-size-fits-all. If you have different #types of #blogposts, you can make your #conclusion consistent with each #type. For #casestudies, the most natural flow is to highlight how people could get in touch with you or find out more about your #solution. 8. Build a #communityCreate a sense of belonging by inviting people to join your #community on #socialmedia or other #channels like slack, circle, etc. Provide a #sneakpeek into what your #community looks like and the #perks of being there. #Pinpoint #pastachievements and appeal to causes your #audience care about. 9. Get #people to #thinkThe best #conclusion is one people will remember long after. Asking your #readers to reflect encourages them to keep thinking (and remembering your content) after reading. 10. Touch on #rankingfactorsConclusions are yet one more way of playing a bit with google’s ranking factors. #Comments count as #pagecontent. Bring readers over to your comments section with sentences like “ask a question and drop your best or brightest below.” Or “let us know in the comments below.” Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more.

1 Juni 20214min

5 Steps to Help You Decide Whether to Optimize Your FailedContent

5 Steps to Help You Decide Whether to Optimize Your FailedContent

So your #contentmaterial #failed. You’re not alone. In between these items that clearly hit the mark, we’ve all revealed just a few – or quite a lot of – that missed. There are loads of #recommendations on #contentmaterial #optimizationmethods to use in #articles which might be already fairly good. And there’s much more on #methods to #reuse, #republish, or #repurpose your #highestperformingcontent. It’s a sure-win tactic to incorporate in your #contentmaterial #advertisingtechnique. Do you have to attempt to optimize failed #content material? 1. Verify for the #contentmaterialadvertising sweet spot • Is the #contentmaterial about one thing actually #vital, #helpful, and #related to your #viewers? • Is it about one thing your #group has distinctive #data, #expertise, or #experience in? When you answered no to both queries, this #contentmaterial isn’t priced #optimizing. Transfer on. When you reply sure to each question, then the #subject is in your #contentmaterial sweet spot – the overlap between what your #viewers care about and what your group has the #abilities and #experience to #coach them about. That’s sufficient to maintain the #contentmaterial within the operating for #optimization. 2. #Browse your #personallibrary 3. Set your #contentmaterialtiltWhen you’ve determined the #contentmaterial is in your sweet spot and also you don’t have comparable #contentmaterial, you now want to know why this piece didn’t carry out. One doubtless cause is that it performs it too straight – in different phrases, your #contentmaterial lacks a #tilt. When you suspect your #contentmaterial failed as a result of it’s identical to what everybody else is #publishing, see should you can reframe it with a #tilt. #Search for #gaps in what competitors are #writing on the #subject and modify your piece to sort out a distinct angle. Search for #longtailsearch queries and ensure the #article offers thorough #solutions. 4. Increase the #visibilityWhen you’ve confirmed or adjusted your #tilt, deal with the doable problem of your #viewers to seek out the #content material. #SearchEngineOptimization performs a giant half in discoverability; now that you simply are dedicated to saving the piece, but within the time to #optimize it. These assets might help, However, #SearchEngineOptimization isn’t every part. Your #viewers might discover the piece whereas shopping your #website, on #socialmedia, by way of #backlinks, or out of your #emailnewsletter. Strive the #concepts in these #articles to assist get the phrase out. 5. Sweat the #headline and the #leadYou realize that previous saying: You by no means get a second probability to make a primary #impression. You most likely rolled your eyes when your mother and father stated it for the umpteenth time. But it surely rings very true with regards to #contentmaterial. Your #headline and #lead are that first #impression. When #optimizing #contentmaterial that underperformed on its first trip, work more durable on the lead – and particularly the #headline. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In th

1 Juni 20213min

How to Use Reddit to Find SubjectMatter Experts

How to Use Reddit to Find SubjectMatter Experts

But some #Redditors share their identity and even post links to their #website or other #socialcontent. Whether the person #shares their identity on #Reddit or not, you should begin to analyze whether this potential source is #credible before reaching out. Before making an #interview request for someone, you can use these questions as a starting point to #research their #background. Have they responded to #posts connected to their #expertise or #industry? If you want to see a #user’s #post and #commenthistory, click on their profile name. From there, you can begin to check out the types of #content they’re interacting with. How have they responded to #posts and #questions from other #Redditors? Look for #patterns in how they #answered other #questions related to their #profession, #industry, or #topic you’re covering. Their #comments should provide consistent, relevant, and insightful information. Do they have any #certifications or listed #credentials in their #posts? This question is #specific to #AMAposts. Communities like r/IAmA require #users who create #posts to provide proof of their #expertise. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

1 Juni 20213min

8 Ways To Increase WatchTime On Your YouTubeChannel

8 Ways To Increase WatchTime On Your YouTubeChannel

#YouTube #videos #keywordresearchRegister your profile on the #IIDM™ website. The more people #watch your #videos, the more #YouTube is likely to surface them in their #search or #recommendation features. #YouTube explains further: “now when we suggest #videos, we focus on those that increase the amount of time that the #viewer will spend watching #videos on #YouTube, not only on the next #view but also successive #views thereafter.” results. 1.Start with an awesome intro The first step is to hook your #audience. Grab their attention in a flash- that’s what #Google itself preaches too. The first 15 sec are your saving grace to make it happen. 2. Break the #video into chapters Like chapters in books, #YouTube’s chapters make things easier for #viewers to better understand what will come next. Think about how to break up your #videos into segments. Each chapter should have a compelling intro moment followed by an intriguing narrative. Outlines can be useful in this process. 3. Include pattern interrupt Whether your #viewers stick around or leave in droves boils down to one thing – engagement. Interrupting patterns makes that more likely. When similar images and narratives repeat, people get bored, and the bounce #rate climbs. 4. Do #keywordresearchYou can’t escape the value of #keywords just because it’s #video. As you develop #contentideas, make sure to do simple #keywordresearch specifically for #YouTube, the second-largest #searchengine in the world. Head over to a tool like #keywordtool Or you can do a competitive analysis. #Research your top five to seven competitors and see what they are doing on #YouTube, from their tags and #keywords to the #content they deliver. Read the comments under their videos. 5. Tell stories storytelling works for #viewers who want to be entertained and those who want to learn. Explore how to convey your story in a unique and interesting way that your #viewers will appreciate (i.e., keep watching). Tip: no matter how long the #video, think of it as a story both in the narrative and on-camera presentation. 6. #CollaboratePartner with like-minded people who share a similar vision and purpose as your #brand to tell their stories. Tip: treat these partnerships as #collaborations, not #influencermarketing. The latter is all about getting new eyeballs on a product or service. Guest #collaborations are more likely to create a feeling of shared values or feel authentic. 7. Create longer #videosA #shortervideo needs a bigger #viewership to get the same total watch time as a #longervideo with fewer #viewers. Tip: Think about how to extend some of your existing but underperforming #shortvideos. Once you publish the #longervideo, make those #shortvideos private or delete them altogether. 8. Use #YouTubeanalyticsExamining your #YouTubeanalytics lets you get an awesome insight into both the micro and macro #views of your #videos and your channel. You can see #viewership in days, times, etc. Then, you can go back and see the #content around those timestamps to assess what might not be working. You can take that information to revise those #videos and to improve future #videos. Increase your #viewers’ watch time Enhancing your watch time is a surefire way to be more attractive to #YouTube’s algorithm. As a result, your videos are more likely to surface in recommendations and #searchresults. It may take some time to implement everything, but you should start to see a healthy spike when you work on them one by one. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------

1 Juni 20215min

How to Drive Organic Clicks and Leads From Your Instagram Channel

How to Drive Organic Clicks and Leads From Your Instagram Channel

#Instagram is a great platform for influencer marketing and advertising, but it’s not easy to build #organic clicks or conversions. That’s because it doesn’t allow clickable links in captions, which limits traffic-building capabilities. Yet, hard doesn’t mean impossible. Here are a few definitive steps to start seeing higher converting traffic from your #Instagram channel: 1. Create eye-catching content While content quality is crucial for any tactic, it’s actually fundamental for #Instagram. You want people to stop scrolling when they see your update – otherwise, nothing else that you do to get clicks matters. You need “scroll-stopping” content – eye-catching enough for people to pause from scrolling their feeds to see your post and read your caption. Like all good content, its creation involves a lot of brainstorming, competitive analysis, and experimenting. #Instagram content also requires you to improve your image and video editing skills. Trying new visual content creation and editing apps could make all the difference. 2. Use your CTA in the caption The good old conversion rate optimization (CRO) rule here works: Most people won’t think to do something unless invited. This guideline is especially true for #Instagram, where people are used to scrolling and liking, not looking for links to click. So don’t forget to invite your followers to “click a link in the bio” but make it natural and meaningful. You don’t need to do a CTA for each and every #Instagram update. If you are updating your channel daily, invite some clicks once a week. 3. Get your #Instagram content featured Other users featuring your content won’t bring direct links, but it will get clicks to your profile page, including your link. Chances are many of those profile visitors will be curious enough to click your link. You may want to craft your bio in a way to prompts curiosity and invites a click to generate more traffic. To get your content featured more on #Instagram, spend time to get to know your following and build your community. In any niche, there are #Instagram accounts curating creative images and videos through unique hashtags. They repost selected #Instagram updates that use those hashtags. To identify those content curators and target them regularly, know those accounts and hashtags. 4. Create clickable stories Apart from the bio link, #Instagram stories are the only place where you can add clicks. To qualify for clickable stories, you need to: Have at least 10,000 followers Verify your Instagram account Once you qualify, you will see an option to add a URL when you add a new story. Clickable stories take viewers directly to your link once they tap it or slide up. 5. Optimize the landing page for #Instagram users Finally, an often missed step in any traffic-generating strategy is, surprisingly, optimizing that traffic for conversions. Here are a few ways to make the most of your #Instagram traffic: Mobile devices Obviously, most #Instagram users are using the app, so expect most of your #Instagram traffic to come from mobile devices. Make sure your landing page looks good on a mobile device and loads fast too. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, m

1 Juni 20214min

Reach a Wider Audience? And Step Up Your Content Distribution Strategy?

Reach a Wider Audience? And Step Up Your Content Distribution Strategy?

#Audience #Content #Marketing Reach a Wider Audience? And Step Up Your Content Distribution Strategy? You’re confident the content you created is valuable, so why don’t you see the traffic and conversions? The problem often comes down to distribution. But what about new visitors? Where are they? Content distribution is a crucial part of the content promotion strategy that focuses on promoting your content to your target audience through various media channels. It primarily includes three content distribution networks: 1. Owned Media: This consists of any web property that you own, such as your website, blog, mobile app, newsletter, social media accounts, etc. 2. Paid Media: Any channel that you pay to amplify the reach of your content. Paid content distribution includes all paid ads, social media ads, influencer marketing, remarketing, etc. 3. Earned Media: Getting your content amplified through third-party sources, such as press coverage, guest articles, organic social shares, ratings, reviews, etc. Let’s look at each of these content distribution methods in detail. Owned Content Distribution Brands have complete control over owned media (except for their third-party platform accounts). Here is how you can use different owned media to your benefit: 1. Website Before creating content for your website, you need to have a content strategy in place. Experiment with formats such as audio, video, and other rich media, to gauge which format is well received by your audience. 2. Email Marketing Email marketing is a preferred marketing channel by marketers everywhere, so much so that 59 percent of B2B marketers opine that email is the most effective medium to generate revenue. Paid Content Distribution Think about this for a minute — have you evaluated where your metaphorical highway is and where it leads? How can you better guide your traffic and optimize every inch of your site? Let’s look at different types of paid content distribution: 1. Influencer Marketing Influencer marketing is all about reaching out to influential people with huge followings, to promote your brand on social media. These experts are commonly known as micro-influencers. 2. Remarketing Remarketing or Retargeting is an effective advertising technique that reconnects with users who have visited your website. This form of cookie-based advertising through ads placed on other websites or social media creates a strong brand recall and keeps your brand and content fresh in users’ minds. Earned Content Distribution The true test of how good your content is, is in how many organic, third-party shares your content gets across various earned media channels. Earned content distribution is particularly tricky as your content will be featured on other publications only if it is remarkable and meets their guidelines. The key to getting others to talk about you is to start cultivating relationships with influential people and publications within your industry. Over time, you can share each other’s content and attract a broader audience. Here are a few examples of earned content distribution: 1. Guest Posts When you build relationships with renowned thought leaders, publications and complementary brands in your industry, there is a possibility to get featured on their websites. 2. Organic Sharing When you create content of any type, add a call to action asking your readers to share it within their network.

1 Juni 20215min

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