HOW TO GET PEOPLE ON YOUR PODCAST

HOW TO GET PEOPLE ON YOUR PODCAST

#podcast #marketing

#podcasting is now one of the fastest growing content types in the world. And, most importantly for marketers and business owners, more than half of #podcast listeners say that they’re at least somewhat more likely to buy something after hearing their advertisement on a #podcast.

But starting a new #podcast is hard, and lots of rookies face a lot of the same challenges. Production, editing, and content ideation is harder than people think.

But for most businesses who do an interview-style show, there’s an even bigger challenge: getting people on their #podcast.

Hi, i’m cally, from the international institute of digital #marketing. Here are a few tips that will help you get people on your #podcast.

Finding the #podcast guests that you want

What makes for a good #podcast guest?

That’s going to very much depend on your #podcast.

You want to find people who will resonate with your audience, and drive toward your #podcast’s main goal, whatever that may be.

Big names make for great #podcast guests. They’re flashy, eye-catching, and make people want to listen.

But the not-so-famous #podcast guests can be just as good as the big names. And, sometimes, they can be even better for your business, even if they don’t attract as many new listeners as the big names.

That’s because you can use the #podcast with that person to create a relationship, whether it be transitioning that person into a client, or creating a mutually beneficial strategic relationship. It’s a strategy that helps you make content and

Find qualified leads. Which is something that the big names don’t necessarily offer.

How to get your guests on

Finding a good #podcast guest is only half the battle. The second part is actually getting them to agree to coming on.

You just have to ask.

It may seem like an obvious answer, but it really is as simple as that.

The worst thing that they can say is no. And, truth be told, that may be the answer that you get at first. But persistence is key, as well as meeting their demands when they finally come around to say yes.

So, what does that usually entail? Flexibility and credibility.

For more information visit www.iidm.world

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The Advantages​ of Digital Marketing​.

The Advantages​ of Digital Marketing​.

#DigitalMarketing​​, in the modern-day, is essential. With over half of the world's population using the #internet​​ and an increasing number of #businesses​​ moving entirely online, it is not only a missed opportunity to skip out on #marketing​​ #digitally​​, but also, in some ways, harmful to #business​​. #DigitalMarketing​​ puts the world in the palm of your hand, allowing you to reach #customers​​ never thought possible. This is arguably the greatest draw of #DigitalMarketing​​ and one that is rarely utilized to its fullest extent. Because of the #speeds​​, it takes to reach people across the world, it's as easy to reach new people as it is to reach people in your area, with the barriers limited to your skills as a #marketer​​. One of the crucial aspects #DigitalMarketing​​ has over other forms of #marketing​​ is the multitude of methods that can be used. These include, but are far from limited to #videos​​, #displayads​​, #interactivemarketing​​, #podcasting​​, #socialmedia​​ #marketing​​, and #promotionalmarketing​​. With such a variety of #marketing​​ #venues​​, #consumers​​ are less likely to experience fatigue, and you can reach users you may not have been able to otherwise. #DigitalMarketing​​ can also be much more cost-effective. This is because #DigitalMarketing​​ allows for much easier #implementation​​ of #organicmarketing​​ due to the #socialnature​​ of the internet. If a user has a good experience with your #brand​​, they can make not only spread it with their friends but make posts about it as well, reaching more people with a single endorsement. This applies to the #socialmediamarketing​​ you can #produce​​, and more. The possibilities for #organically​​ growing your #brand​​, without spending a dime on #adcampaigns​​, are endless. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20211min

WHAT IS PPC​ AND GOOGLEADS​

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Within the context of #SEM​, you may have heard the acronym '#PPC​' and wondered what it meant, or maybe you just wanted to know more about it. #PPC​ stands for #PayPerClick​. This is a model of# payment for #digitaladvertising​, where the #advertiserpays​ a fee every time their #ad​ is clicked. Depending on the #fee​ for the #click​, the #profit​ can vary from a net loss to a very generous gain, but it all depends on your #targetaudience​, as well as how #optimized​ your ad is for the #searchengine​. #Programs​ like #GoogleAdwords​ (or just #GoogleAds​) use an #auctioning​ #system​. It works sort-of like this-- Your #ad​ is thrown into a hat with many other #ads​ and appears in a user's #searchresult​. This is far from random though, as whether or not the #ad​ appears depends on many, many different aspects, like #ad​ #quality​, and more #importantly​, #targetaudience​ and #keywords​, as well as your #bid​, and how high you're willing to #bid​. While more money may mean more #clicks​, this isn't completely the case, as many different factors, your #control​ can grow the chances that your #ad​ will appear. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20211min

Digital Marketing​ on Game Theory​?

Digital Marketing​ on Game Theory​?

Both #DigitalMarketing​ and #GameTheory​ are #strategictools​ to reach a #professional​ level of #competitiveness​. Therefore, #marketers​ should apply #GameTheory​ #tactics​ in order to master #marketingskills​. “Life is a #Game​. Be the #gamechanger​ whom everyone respects !“ #Marketing​ is nothing but a #game​, which has rules, players, #strategies​, #schemes​, cunning, #objectives​, and finally rewards only for Winners !! In general, #businesses​ observe what others are performing which would ease their #strategic​ #decision​-making. Then they act upon based on well-planned #structured​ tactics like a “master hunter” which eventually brings the ultimate prize. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20212min

5 Principles​ to note in your Marketingplan​

5 Principles​ to note in your Marketingplan​

#SarahMcguire​ defines a #MarketingPlan​ as a report that outlines your #marketingstrategy​ for the coming year, quarter, or month. A #marketingplan​ includes #objectives​ that explain what you are trying to #achieve​. A lot of people have an #idea​ of what they want to do and how they want to do it but the little #details​ around the idea make it seem impossible. Many people have been trying to start #businesses​ and the fine details don’t seem right. Some people have only #managed​ to have a full-proof #strategy​ after some years. The following are #important​ basics that one needs to #master​ in their #marketingplan​. 1. #Targetaudience​ A good #marketingplan​ consists of a #targetaudience​ that is clearly defined. A clearly defined #audience​ helps in messaging because when one #develops​ key messages, they are able to speak to the #specificaudience​. To narrow your #targetaudience​, a #marketsegmentation​ is a must because you are now focusing on the four types of #segmentation​ which include #demographics​, #Psychographic​, #geographic​ and #behavioral​. Reaching an #audience​ means that they are willing to listen to you, a good #marketingplan​ will have to explain why you think your #audience​ would actually listen to you. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20212min

5 WAYS TO MAXIMIZE TRAFFIC TO YOUR BLOG

5 WAYS TO MAXIMIZE TRAFFIC TO YOUR BLOG

#Blogging​ began with self-published diary-style entries on #websites​ but has since evolved as many #businesses​ have taken to adding #blogs​ onto their #corporatewebsites​. The question for #businesses​ today then is what #strategies​ they can use to get the most #traffic​. This #blog​ post will focus on providing helpful tips on how to do so effectively by focusing on five #strategies​. 1. #ContentCalendar​ Firstly, the most #important​ step is to gather your team and put together a #contentcalendar​ as this will allow you to #track​ and #schedule​ your #content​. This will allow more control of the number of #topics​ covered, and ensure that #content​ is published regularly. 2. Create #content​ with #SEO​ in mind The key here is to remember that #blogging​ has evolved far beyond diary-style entries. Therefore, when putting together the #contentcalendar​, the #organization​ should conduct a thorough #keywordsearch​ that will drive the nature of the #content​ and #topics​ covered. The idea here is to allow #Google​ to pick up your #blog​ as relevant when people use that #searchengine​ to find information. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20212min

Why should businesses do SEO?

Why should businesses do SEO?

Have you been wondering why #SearchEngineOptimization​ (#SEO​) is so important and why #businesses​ need it? If you have, you’re on the right page. As the world has become reliant on the #internet​ over the years, #businesses​ have had to put a lot more effort into their #websites​ and #onlineplatforms​. People spend hours on the #internet​ so wouldn’t it make sense to find the best ways to drive #traffic​ to your #website​? Why is #SEO​ important? #SearchEngineOptimization​ allows #Google​ to decide which #websites​ should be ranked on its first page. The #SEO​ process holds such great #importance​ because #Google​ uses the appropriate methods to decide which #websites​ are worthy of having a high ranking. The decision is based on how relevant the #website​ is to a #specificsearch​. As users, we almost never click on #Google​’s second page to find the answers to our questions, which is why it is so important to rank on the first page. If #SEO​ did not exist, we would have to go through hundreds of #websites​ before finding the answers to our questions. Since #searchengines​ organize #websites​ from most relevant to least relevant, they allow us to find the #information​ we are looking for in the fastest way possible. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20212min

Can you become a Digital Marketing Professional?

Can you become a Digital Marketing Professional?

How does one become a #DigitalMarketingProfessional? When we first consider the definition of #DigitalMarketing, what do we mean? Behind the bells and whistles of fancy terms like #SEO and #CRM, the basic definition is quite simple. Using the #internet to #advertise one’s product or service. Simple right? Is it really that simple though? Do you have the #equipment? Do you have the #skills? Finding the #right #DigitalMarketingProfessional #Education Can anyone become a #digitalmarketer? Read more: https://blog.thedigitalmarketinginstitute.org/can-anyone-become-a-digital-marketing-professional/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20213min

4 easy steps​ to become a DigitalMarketer​

4 easy steps​ to become a DigitalMarketer​

#Digitalmarketing​ is an #advertising​ #technique​ that can be done through many different #digitalplatforms​ such as, #GoogleAdWords​, #socialmedia​, #emailmarketing​ and many more. Using these #internetmarketingtechniques​ helps the company to grow their #businesses​. In this #pandemic​, not only #consumers​, but the #companies​ are also heavily relying on #internetmarketing​, to read reviews of the #products​ and #services​, #orderonline​, and contact the seller or the #customer​. Find your area of #specialization​ - Personal #branding​ - Build your #portfolio​ - Brush up your #knowledge​ Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Maj 20211min

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