HOW TO DO A CONTENT AUDIT AND BOOST YOUR ORGANICTRAFFIC

#seo #backlinks #onpage #seo Looking to become an #seo expert but have no clue where to begin? With demand for #seo professionals higher than ever and average hourly rates sitting between $75-$150, there’s a clear financial incentive to get good at #seo. But with no colleges offering degrees in #seo, it’s up to you to carve your own path in the industry. Hi i’m cally, from the international institute of digital marketing. Let’s look at how to kickstart your journey to becoming an #seo expert in 3 simple steps. 1. Learn how search engines work Google’s index contains trillions of web pages, which is built primarily from crawling the web. When you type a query into google, it pulls all matching pages. Because there are often millions of relevant results, google’s algorithm then ranks them based on hundreds of factors. Nobody knows what all of these factors are or how they’re weighted, but we do know some. So take the time to learn moreabout the search engine you are targeting. 2. Understand the three key ranking factors Lots of people get bogged down optimizing for ranking factors that aren’t all that important. So before you start obsessing over pagespeed or title tags, make sure you’re on top of the three big ones. Relevance This is how well your page matches the query. Authority This largely boils down to #backlinks. Google sees links as votes of confidence. The more high-quality #backlinks you have, the higher you’re likely to rank. Utility Google aims to show the best result in pole position. That means it isn’t enough just to match search intent. So the best course of action is to review the current top-ranking pages and see what’s good about them, and where they fall short. 3. Master the four main buckets of #seo Think of #seo as a puzzle with multiple pieces. Understanding how they fit together is essential knowledge for any industry professional. The four pieces are: Keyword research; On-page #seo; Link building; Technical #seo For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

17 Juni 20222min

#seo #links #content #marketing Did you know that there are 3.5 billion searches performed every day on google? But only a handful of those businesses are visible. The rest are tucked away in the safest spot for hiding a dead body—the second page of google, and beyond. What makes the difference between total obscurity and ranking for a keyword that sends you customers on autopilot? Hi, i’m cally, from the international institute of digital #marketing. Here are 4 reasons you need #seo to survive and thrive 1. Organic search is the solution to the “flatline of nope” Ppc and other #marketing tactics can send traffic, but as soon as you stop investing your time, effort or money in them, traffic fades to nothing. In other words, organic traffic has staying power. It’s sustainable! Organic traffic is sustainable as long as you target a topic with organic search traffic potential. I.e., a topic that people are searching for, month after month, in google. 2. #seo lets you nurture and convert leads at specific stages of the buying cycle Many of your prospects almost certainly turn to google when they have a problem. But the way they express it might be different depending on how aware they are of their own problem and the available solutions. Different stages of the buyer’s journey presents an opportunity to write and rank content that addresses a wide array of questions and concerns. If you can rank strategically for content that answers very specific enquiries—the kind that you know your customers have, and search for—then it’s as if you magically show up every step of the way and cement your brand into your prospects’ minds. 3. Your competitors are already stealing your business by doing it. 51 percent of all website traffic comes from organic search, 10 percent from paid search, 5 percentfor social, and 34 percent from all other sources. #seo is 10x more effective than social media. It is responsible for 51% of website traffic, and generates 40% of revenue. Even ranking partway down page one can mean that your competitors are still stealing the majority of your business because the #1 result almost always gets the vast majority of total clicks. Therefore, #seo requires consistent effort, analysis and improvement. 4. Paid search gets as low as 6% of the clicks for a keyword. Simply paying your way to the top just doesn’t cut it when it comes to google’s search results. Most people will ignore paid searches completely, opting for organic results almost all (94%) of the time. Looking further into this, it can be seen that the second and third pages receive an additional combined 5.59% of total clicks. What do we have left? A generous 6% of traffic going to paid search. Holding a long-term organic positionon the first page of google’s search engine results directly impacts your capacity to benefit from organic traffic. For more information, visit www.idm.world

16 Juni 20222min

#blogpost #socialmedia #marketing Blog posts are one of the most effective tools when it comes to content marketing. That being said, there are many different types of blog posts and not all of them are guaranteed to convert reader to customer. Hi, i’m cally, from the international institute of digital marketing. Let’s talk about the 4 most effective types of blog posts. 1: original research posts People go nuts for original research. They read it, share it, interact with it—it’s the content holy grail. However, it’s hands down the most difficult and time consuming to produce. It’s a huge undertaking, but one of the most fruitful pieces of content you can produce today. Not only will you build up anticipationfrom the people who took part in research, but your posts will get cited, get oodles of backlinks, and likely show up in presentations years after the original research went live (even if it’s out of date). 2: checklist posts Who doesn’t want to go through a piece of content that tells them exactly what to do and, if they follow it, they have a deliverable? This instantly makes your content actionable for your audience and once they’ve taken one action and gotten over any level of doubt in your brand or self-doubt in themselves, they’ll take another action. Posts like, “5 copywriting elements you should test”, “10-point blog post audit”, “15-point landing page checklist”, etc.… are all checklist style posts that generate a deliverable at the end. 3: pillar posts A piece of pillar content is your thesis—it’s why you exist; it separates you from everyone else out there. Pillar content is your evergreen content that becomes your backlink magnet and an amazing way to help you create derivative work for future posts. These posts are normally huge and should be accompanied by a pdf download so people can read it later. 4: content aggregator posts Who doesn’t have a folder full of email, ad, social, and landing page swipe files? The fact is, we tend to emulate (even when we shouldn’t). It’s much harder to start with a blank page/canvas. Swipe files that show examples of great instagram video ads with commentary are a great device to help inspire your audience and get those creative juices flowing. Even better, this type of content is super shareable and will benefit from backlinks and social traffic. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

14 Juni 20222min

#facebook #ads #digitalmarketing New marketers or experienced marketers just dipping their toes into the #facebook world can find huge success on #facebook. Every ad you create on #facebook will be a learning opportunity about what works best for your audience on #facebook and what you can do better next time. Hi, i’m cally, from the international institute of digital marketing. Here are the 5 steps to creating your first #facebook ad. #1: figure out your offer and cta Figuring out your offer depends on the goal of your #facebook ad. Do you want it to drive more traffic to your website? Would it be ideal if you grow your email list? Is the main goal to get more sales? For example, if you want to drive more traffic to your website, you’ll want to offer a lead magnet, discount code, or buy one, get one offer that motivates the person to see your ad to check out the details on your site. #2: write your copy and make your visuals Your ad creative and is a crucial part of your ad. If your copy, visuals, or both are off—you’re not going to get the results you were looking for. Before you start writing your copy and making your images or recording your video, figure out where you want this ad to be seen. ● Do you want it to be an ad in #facebook and instagram feeds? ● Is it going to be an instagram story? Knowing how your ad is going to look is going to tell you whatcopy you need and how your visual should look. #3: create a campaign The first part of creating an ad in #ads manager is to create a campaign. In this part of your ad creation you’re going to be: ● Choosing your objective ● Deciding to run a/b tests ● Turning on or off campaign budget optimization (cbo) #4: create an ad set Now you’re ready to make this ad set, the ad(s), and then hit publish! Here’s what you’ll be doing when you create your ad set: ● Choosing your conversion event ● Choosing to turn on/off dynamic creation ● Choosing budget and schedule Choosing your audience ● Choosing your placements ● Optimizing and delivery #5: create an ad Now that we’ve done all the background work, it’s time to make the part of the ad that our audience is going to see. Grab your copy and your visuals—it’s time to plug and play. Here’s how you’re going to create your ad: ● Choose identity ● Choose ad setup ● Create ad creative ● Set up tracking ● Publish For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

13 Juni 20222min

#content #blog #post #marketing #digitalmarketing Everyone knows . But in 2022, #blogging can’t be the only thing your business is doing. With the number of social channels out there that you can use to reach customers, expanding your #content repertoire (and reach) is an important part of every companies’ long-term #content #marketing plan. Hi, i’m cally from the international institute of digital #marketing. Here are 4 different types of #content besidess #blogs 1. Videos The rise of video was inevitable. Video can inform, entertain, and captivate. It can do all 3 of those things at the same time, and it can also do them exclusively. Because of that, video can be effective at almost any point in the customer value journey. 2. Infographics People like infographics because they can deliver a lot of useful information. They also make that information very consumableand easy to understand. And clarity, more than anything, makes people want to buy your product or use your service. 3. Tools The ability to interact with something and use it in your own unique way, not only makes it useful, but it also makes it memorable. That’s why tools are such a good #content type: people can get value out of it, and they can do it on their own accord. The only problem is knowing what tool you need to provide in the first place. If you’re in digital #marketing, maybe it’s a tool that helps your clients map out their #marketing plan. If you’re a personal fitness trainer, maybe it’s a tool that helps your clients track their fitness and dietary habits. Truthfully, the options are endless. 4. Challenges Challenges aren’t really meant to generate new customers. It’s meant to keep your existing ones happy. They can be a great way to keep your already happy customers engaged or re-engage some customers that maybe haven’t purchased or opened your emails in a while. They allow your customers to actually accomplish something cool, while also keeping your brand at the front of their mind. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

10 Juni 20222min

#marketing #digitalmarketing #socialmedia It’s hard to keep up continued success in business and #Marketing, but sometimes all we need is a good #Marketing and growth hack, a simple, easy to implement missing link that will get us where we need to be. Hi, i’m cally, from the international institute of digital #Marketing.Here are 4 #Marketing hacks that can help you get the traffic and achieve the growth that you want to. 1. Don’t shy away from video If you aren’t utilizing video in your business’s content or digital advertising efforts, you’re selling yourself short. In 2019, 87% of video marketers said that video increased traffic to their site and 84% of people said they were convinced to buy a product or service after watching a video. It’s simple—in the digital age, video works. Consumers interact with videos, make purchases based off of them, and share them with friends. For as much money as it will cost to get your video efforts where they need to be, the payoff is exponentially more. 2. Look at your data regularly Data should be the north star of your business­—it should guide your decisions, spending, and advertising. For all of those times you may think that you have an ingenious idea, data can confirm (or dispute) it’s worth. The right data will tell you your customers’ purchasing habits, which ads are working, and what parts of your acquisition strategy may need more tlc. Making data-driven decisions is the best way for your business to reach its full potential. 3. Make sure your website is mobile friendly Now that more than 50% of all website visits come from a mobile or handheld device, it’s time to make sure your visitors’ mobile experience is something that will actually be useful to them. It may feel really easy to dismiss mobile optimization, but you risk cutting your earning potential way short. So double check your buttons, menus, and page layout to ensure that your mobile users are getting just as enjoyable an experience as your full site users. 4. Listen to what your consumers are saying From your side of the transaction, people buying your products seems indicative enough of how good of a job you are doing. But, in reality, there’s probably so many other ways you could be doing better. And, the best expert on customer experience is, after all, the customer. You can reach out in a variety of ways: follow-up emails, facebook groups, social media posts, and surveys. But one way or another, you need to hear what they have to say. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

9 Juni 20222min

#marketingagency #digitalmarketing #marketing Agencies are a huge segment of the marketing industry, and they can offer a wide variety of services. But without understanding what a #marketingagency is, it can feel like you are staring into a digital maze. Hi, i’m cally from the international institute of #digitalmarketing. Let’s find out; what is a #marketingagency? A #marketingagency is a fairly generic term for a company that serves other businesses in one or more areas of marketing. Often times, you’ll hear different terms thrown around to describe different types of agencies, such as marketing firm, or internet marketing service. Historically, marketing firms tended to stick to 1 or 2 specific niches in marketing (e.g. Just seo or content), while agencies employed a variety of experts in different marketing fields so they could offer a more comprehensive service. It’s safe to say they all generally refer to a company that provides marketing services to other businesses. So, what do marketing agencies do? Historically the ad agencies typically had a pretty specific set of services—ad creative and media buying primarily, but that’s not really the case anymore. Most marketing agencies nowadays provide a variety of different services, and will often work with one client to fulfill a handful of needs—these can include: ● Digital advertising ● Creative design ● Web development ● Seo management ● Social media management ● Strategic planning and data analysis ● Media planning and buying ● Funnel building/management ● Copywriting— ● As you can see, agency work spans a wide variety of marketing specializations, and each agency is unique in the services they provide, and the philosophies and strategies they employ. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

8 Juni 20221min

#keyword #facebook #youtube #amazon Are you wondering what people in the united states (and around the world) are searching for the most? Then you’re in luck! Hi, i’m cally, from the international institute of digital marketing. Here are the top 10 google searches globally # #keyword Search volume 1 #youtube 1,361,079,416 2 #facebook 1,204,988,365 3 #google 616,128,363 4 #gmail 539,374,260 5 #whatsapp web 500,011,833 6 #amazon 401,920,785 7 #hotmail 330,586,433 8 #netflix 279,463,743 9 #translate 260,783,879 10 #raductor 246,467,637 You can see that most of the top global queries are branded. Did you know that you can use the #keyword ideas reports in ahrefs #keywords explorer to find the most popular searches on any topic? For example, if you search for “netflix” and go to the “phrase match” report, there are over 2.5 million #keyword ideas sorted by monthly search volume. How is this useful? Imagine that you run a movie reviews website. You could filter this report for queries containing the word “review” to find the most popular netflix shows people want reviews for. If you then add a #keyword difficulty filter into the mix, you can narrow down the report to find the easiest topics to rank for. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

3 Juni 20221min