HOW TO DO A CONTENT AUDIT AND BOOST YOUR ORGANICTRAFFIC

#content #organictraffic #analytics

A #content audit is where you analyze the performance of all #content on your site to determine whether it should be kept as-is, updated, deleted, consolidated, or redirected.

The result? A healthier site with fewer underperforming low-quality pages.

Hi, i’m cally, from the international institute of digital marketing. Here’s .

You can do a #content audit manually on a page-by-page basis.

The first thing to do is to check whether the page gets “a meaningful level of traffic” in google #analytics. You can choose whatever threshold you like for “meaningful” traffic.

The next step is to check if a good amount of that traffic comes from organic search.

Here’s how to deal with the three possible outcomes

Redirect (301) or update

This recommendation occurs when:

The page gets no meaningful trafficfrom any source;

Has at least one followed backlink.

But which is the correct option to choose? Redirect, or update?

If the page or post targets a worthwhile keyword with decent #organictraffic potential—and is related to your business goals—then you should update rather than redirecting elsewhere. This may give it a boost in the serps and bring more #organictraffic to your website.

Delete (404)

This recommendation occurs when the page:

Gets no meaningful trafficfrom any source;

Has zero followed backlinks.

Manually review

This recommendation occurs when the page:

Gets decent traffic.

Has little (if any) trafficfrom organic search.

It’s here where things get a little more complicated as there are a few potential actions to take:

Leave as is:

‘noindex’:

Update:

Redirect (301) and/or consolidate:

Which brings us to an important point:

You should never delete or redirect a page without first manually reviewing it.

Failure to do that can result in some nasty seo faux pas, such as deleting your “contact” or “terms of service” page because it has no traffic or backlinks. That’s not a page you want to delete regardless of how poorly it performs.

For more information, visit www.theiidm.org

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