THE 3-STEP EMAIL MARKETING SET UP PLAN

#emailmarketing #strategy

Hi, i’m cally, from the international institute of digital marketing.

Here are some tactical #emailmarketing tips and tricks.

Step 1 – understand #emailmarketing #strategy

Each email we send has one of five purposes:

● Indoctrinate – teach them who you are

● Engage – get them to buy

● Ascend – get them to buy more

● Segment – learn what they want to buy next

● Reengage/win back – bring them back

These are the 5 stages to a solid #emailmarketing #strategyand this is absolutely where you must start.

Step 2 – learn how to approach writing high-converting emails

Now you have a grasp on the five stages of #emailmarketing, but when it comes to actually writing the…

● Subject lines

● Body copy

● And landing pages for those emails

… you need to understand the responsibilities of each element of an email.

Break down your method for writing high-converting emails by focusing on the “job responsibilities” of each element in that email.

A lot of emails fail because the email marketer doesn’t understand the job of each part of an email.

Step 3 – learn the emotional triggers that increase email click-through rate

Now that you’re getting those emails opened — you need to get the click.

Each email we send contains one or more of these principles of persuasion.

● Gain

● Logic

● Fear

● Scarcity

These principles of persuasion can be applied anywhere you want people to take action and they’re sure to get more clicks from email.

For more information, visit www.iidm.world

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