Ketchum & Portland, Barbie, Threads, RIP blanket pitching? - PRWeek Noise in Brief podcast

Ketchum & Portland, Barbie, Threads, RIP blanket pitching? - PRWeek Noise in Brief podcast

Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.

Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.

Download the podcast via Apple, Spotify, or listen on your favourite platform.

This week the team discuss the new division created by Omnicom agencies Portland and Ketchum focused on helping clients during next year's 'triple elections' in the US, the UK and the EU.

They also touch on the huge influx of individuals from Labour circles – and some from the Conservative Party – into the industry in recent times.

Elsewhere, we look at the marketing juggernaut that is Barbie ahead of the film's release tomorrow (Friday 21 July). The team choose the campaigns that stood out for them and examine the role of earned media in the publicity blitz.

With the initial hype around Threads - Meta's 'clean' version of Twitter - dying down, we look at how brands have been using it and what the future may bring for the platform.

Finally, 900 journalists have signed up to a new platform that aims to curb the problem of poorly-targeted PR pitches. What could this mean for the sector?

Hosted on Acast. See acast.com/privacy for more information.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(270)

Ents PR is ‘moving away from coverage’

Ents PR is ‘moving away from coverage’

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.This week we hear how ...

3 Sep 41min

Good Housekeeping: ‘We’re not turning our journalists into influencers’

Good Housekeeping: ‘We’re not turning our journalists into influencers’

PRWeek gets the lowdown on changes at Good Housekeeping in the latest instalment of the Future of the Media series.Recorded in July and available now on PRWeek’s podcast feed, the episode sees PRWeek ...

26 Aug 56min

‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’

‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’

PRWeek delves into more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and ...

20 Aug 33min

What’s going on in travel PR? Two experts throw new light on a transforming discipline

What’s going on in travel PR? Two experts throw new light on a transforming discipline

In this week’s episode PRWeek editor-in-chief Danny Rogers is joined by Paul Charles, former Virgin Atlantic comms director and founder of The PC Agency, and Jules Ugo, former boss of Lotus and now fo...

13 Aug 39min

FleishmanHillard UK chief: agencies must transform commercially

FleishmanHillard UK chief: agencies must transform commercially

FleishmanHillard UK CEO Marshall Manson discusses his plans for the Omnicom agency and challenges the industry on how it must change, in PRWeek’s latest podcast.Beyond the Noise looks at some of the b...

6 Aug 39min

‘I blacklisted a rude journo – am I the PR a***hole?’

‘I blacklisted a rude journo – am I the PR a***hole?’

PRWeek runs the rule over more of your confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and...

30 Juli 37min

The biggest risks facing corporate affairs – PRWeek/In.Comms podcast, with BT and Deloitte

The biggest risks facing corporate affairs – PRWeek/In.Comms podcast, with BT and Deloitte

How has corporate affairs been changing, and what’s the future for the function? A new podcast from PRWeek and In.Comms takes a look.Our guests this week are Mark Hutcheon, a director in Deloitte who ...

23 Juli 53min

Golin Ketchum UK chief: ‘the work starts now’

Golin Ketchum UK chief: ‘the work starts now’

How has the Golin-Ketchum merger fared in the UK? We hear first-hand in PRWeek’s latest podcast, which features our guest Ondine Whittington, president of Golin Ketchum and Virgo Health London.Beyond ...

16 Juli 33min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
24fragor
badfluence
svd-tech-brief
avanzapodden
uppgang-och-fall
lastbilspodden
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
rikatillsammans-om-privatekonomi-rikedom-i-livet
fill-or-kill
rss-kort-lang-analyspodden-fran-di
kapitalet-en-podd-om-ekonomi
tabberaset
rss-hos-psykologen
rss-veckans-trade
rss-dagen-med-di