Natasha Kufa On The 10% Rule: Small Changes, Big Results

He's written twelve cookbooks. He's opened dozens of restaurants. And he's teaching a new generation of culinary talent across the globe. But Matthew Kenney isn't just another celebrity chef. Matthew Kenney is crafting the future of food. Beyond the kitchen, Matthew is a public speaker, educator, and entrepreneur specializing in plant-based food. He has authored 12 cookbooks and is the founder of Matthew Kenney Cuisine, an integrated lifestyle company as well as the Matthew Kenney Culinary Academy, a series of state-of-the-art education centers offering vegan culinary courses both online and in person that emphasize the use of whole, organic, unprocessed, plant-based foods to achieve healthy, aesthetically refined and flavorful cuisine. Over the years, Matthew has launched a panoply of eating establishments ranging from the hautest of haute cuisine to take-out casual — everything from Santa Monica's M.A.K.E. and New York's Pure Food & Wine (both now closed), to Plant Food & Wine in both Venice and Miami,Make Out in Culver City, California and the recently opened and utterly amazing 00 + Co. plant-based pizzeria in New York City's East Village. When in Belfast, Maine visit The Gothic.Plant Café is coming to Bahrain this fall and Matthew has something brewing for summer in Montecito, California. It's one thing to cook great food. It's another thing to cook great plant-based food. But it's astonishing to please the masses with incredibly delicious and nutritious plant-based meals without cooking anything at all. However, what most impresses me most about Matthew is not his culinary talent. It's his commitment to changing the cultural conversation around food. And in turn, change the world. Today I sit down with Matthew in the wine room behind Plant Food & Wine Venice to get to the bottom of everything except the wine (don't worry I didn't drink any). Specific topics explored include: * misconceptions of the raw food lifestyle * the benefits of the raw food lifestyle * Matthew's journey to embracing the raw food lifestyle * what Matthew learned working in NYC's best kitchens * the challenge of preparing raw cuisine for modern clientele * the practicality of eating raw; and  * how to increase plant-based awareness through better education But at its core, this is a conversation about the future of food — and the incredible influence a high profile chef has on forging public opinion and taste when it comes to cuisine, culture and health. I sincerely hope you enjoy the exchange. Peace + Plants, Rich

28 Mars 20161h 38min

You cannot underestimate the value of an incredible night's sleep. On the rare occasion I awake from 8 hours of dead to the world slumber, everything is better. I am more present, alert and productive. The quality of my interactions with family and friends is significantly enhanced. Colors are brighter. My mood is sunnier. And physically, I feel amazing. So I can't help but wonder: what would my life be like if I could sleep that well every night? Intellectually, we all know sleep is super important. But most — including myself — fail to acknowledge just how crucial sleep is to every aspect of our daily lives. Traditionally, sleep is the first thing I compromise when I get busy. Sleep is for whimps! But I've completely changed my tune on this issue. As I age, achieving optimal sleep quality has become increasingly elusive. And I have become more attuned to the extent to which my day is negatively impacted by sub-optimal sleep. So I have recently committed to experimenting with a number of techniques and strategies (some obvious, some not) to improve what I now understand and appreciate is absolutely essential to living a balanced, healthy and optimally productive life. I'm happy to say it's working. This is a long way of saying that I have been thinking alot about sleep lately. So I'm excited to share this conversation on the subject with sleep expert Shawn Stevenson. A wellness evangelist and host of the Model Health Show podcast, Shawn also recently authored Sleep Smarter: 21 Essential Strategies to Sleep Your Way to A Better Body, Better Health, and Bigger Success*. I had a great time on Shawn's podcast about a year ago (click here to listen), so it was fun to explore his compelling personal journey with wellness and dive deep into the subject of sleep. Specific topics include: * Shawn's struggles with health & depression * hitting rock bottom as a catalyst for change * environmental epigenetics * strategies to combat preventable illnesses * the effects of sleep on your daily life * sleep as a force multiplier * the relationship between cortisol & melatonin * the benefits of early morning activities on cortisol levels * sleep & temperature regulation * optimizing cortisol rhythm through light therapy * sex & sleep * the health impact of sleep deprivation * magnesium & melatonin supplements * addressing chronic insomnia Shawn is a great guy with a velvety voice custom made for podcasting. But more importantly, this conversation is packed with practical advice, powerful tools and helpful information that will enhance your appreciation for sleep and just might impact your daily life experience profoundly. So pay attention. Take notes. And enjoy. Peace + Plants, Rich

21 Mars 20162h 20min

Imagine plunging headfirst hundreds of feet below the ocean surface — undulating ever further downward to a place where light cannot penetrate; and life hangs in the balance of a quickly diminishing singular breath. Competitive freediving—a sport built on diving as deep as possible on a single breath—tests the limits of human ability in the most hostile environment on earth. The unique and eclectic breed of individuals who freedive at the highest level regularly reach such depths that their organs compress; and one mistake could kill them. To freedive is to flirt with death, driven by an almost inexplicable spiritual quest to go further, deeper and beyond the imagined limits of human capability. But freediving is also an opportunity to be free. It's a search for the authentic. An opportunity to commune with the infinite. Today on the podcast I sit down with author and adventure journalist Adam Skolnick, who immersed himself in this extreme yet poetic subculture to tell the story of Nicholas Mevoli, America's greatest freediver and the protagonist of Adam's masterfully crafted new book, One Breath: Freediving, Death, and the Quest to Shatter Human Limits*. Even among freedivers, few have ever gone as deep as Mevoli. A handsome young American with an unmatched talent for the sport, Nick was among freediving’s brightest stars. He was also an extraordinary individual, one who rebelled against the vapid and commoditized society around him by relentlessly questing for something more meaningful and authentic, whatever the risks. So when Nick Mevoli arrived at Vertical Blue in 2013, the world’s premier freediving competition, he was widely expected to challenge records and continue his meteoric rise to stardom. Instead, before the end of that fateful competition Nick Mevoli had died, a victim of the sport that had made him a star. Traveling the world writing for The New York Times, Playboy, Outside, ESPN.com, BBC.com, Salon.com, Men’s Health, Wired, and Travel + Leisure, Adam was on site to cover Vertical Blue when he became a direct witness to Nick's passing. His first-hand account landed on the front page of The New York Times, quickly went viral and set the stage for One Breath — a remarkably engaging exploration of Nick's unforgettable story and the sport which shaped and ultimately destroyed him. In the vein of Into The Wild and Born To Run, One Breath is one of the best books I have read in a long time. And I read a lot of books. Today we unpack this mysterious subculture and the remarkable athleticism of its inhabitants. But at it's core, this is a quite compelling conversation about passion. An examination of obsession, escapism, and the spiritual yearning for authenticity. I really love this one. So sit back, inhale one deep breath, and submerge yourself in the world of Adam Skolnick. Peace + Plants, Rich

14 Mars 20162h 34min

Nobody works harder — and smarter — than Gary Vaynerchuk. That's because the maniac known online as Gary Vee operates on one mode and one mode only: full blast. Gregarious, confident and incomparably charismatic, Gary is never at a loss for opinions on everything from the future of social media and the preeminent importance of authenticity to his almost antiquated but refreshing take on the importance, power and relevance of a committed work ethic – a welcome breath of fresh air that stands in stark contradiction to our pervasive, myopic lifehack culture — a regrettable, technocrat popular trend that woefully overvalues false promise short cuts to success over passion, service and fidelity to the journey. Internet omnipotent with over 1.2 million followers on Twitter, 500K+ Facebook friends and a vast and loyal YouTube subscriber base, I suspect many of you are already daily consumers of Gary's persistent, relentless feed of videos, blog posts, social media updates, Snapchat stories and live casts. For those unfamiliar, Gary is a Belarus-born entrepreneur, venture capitalist and CEO of NYC-based VaynerMedia, one of the fastest growing digital ad & marketing agencies in the world. A mainstay on YouTube, Gary hosts the hugely popular #AskGaryVee Show and dons protagonist duties on #TheDailyVee, a surprisingly hypnotic, behind the scenes gander into Gary’s everyday business life. You've seen him profiled in the New York Times, The Wall Street Journal, GQ, Time and Fortune's annual list of 40 under 40. You've watched him on Late Night With Conan O’Brien and Ellen. And maybe you've even read one his three New York Times bestselling books, Crush It*,Jab, Jab, Jab*, Right Hook*,The Thank You Economy* and now #AskGaryVee* – his newest offering which hits bookstores everywhere March 8. A compelling and entertaining distillation of practical, timeless workplace advice on entrepreneurship and management for anyone launching their own company, working in digital media, starting their first job or simply seeking inspiration, Gary's fourth book is certain to be a massive, ubiquitous success. A legitimate marketing & business genius, Gary is a kick in the pants – loud, irreverent and unconventional. But he’s also incredibly warm, personable and quite giving when it comes to freely sharing a seemingly endless stream of good ideas, tools and strategies he credits as part and parcel of his personal success equation. Conversing with Gary is a bit like trying to wrangle a wild horse, so this one is a bit all over the place. Enjoy! Rich

7 Mars 20161h 33min

Intellectually, we all know that true happiness is not a function of material status. Nonetheless, we all catch ourselves repeating the mantra, if I only had X, then I would be happy. Nonsense. Not only can you be happy now, it's your birthright. Because the good life isn't about your bank account, it's about your lifestyle. And lifestyle is a choice. This is the subject of my wellness entrepreneur friend Jason Wachob's new book, Wellth: How I Learned To Build A Life, Not A Resumé*, which hits bookstores everywhere March 1. In addition to being a beautiful personal memoir, its about how to cultivate a lifestyle where happiness is attainable, health is paramount, work is purposeful, friendships are deep and plentiful, and daily living is about abundance and joy. But how? By redefining what it means to live successfully based upon the non-financial currency of wellbeing. As co-founder and CEO of MindBodyGreen.com, the internet's biggest online destination for all things wellness, Jason is one of the movement's most prominent, leading voices. But Jason himself was not always well. After a successful basketball career at Columbia University, he took his competitive spirit to Wall Street. Workaholism, stress and poor lifestyle habits rewarded his bank account and lionized his caricature on the walls of the famous Palm steakhouse. But happiness, personal satisfaction and well-being eluded him. Jason's faced-paced, sedentary lifestyle led to chronic back pain every surgeon said could not be resolved short of surgery. Against medical advice, Jason instead began to explore yoga, which miraculously resolved his persistent, painful condition. Amazed by the body's ability to heal itself when treated properly led to an interest in exploring other aspects of wellness, including diet, mindfulness and sustainability. The lights went on, sparking his innate entrepreneurial flair. MindBodyGreen was born, and the rest is history. I have been great friends with Jason and his wife Colleen for over six years. We have collaborated beautifully on a number of projects. And I have a sense of personal pride that we have both grown so much since our initial meeting back in 2008. He was one of my very first guests on the podcast, and today's conversation picks up where RRP 32 leaves off. Specific topics covered include: * Jason's personal journey with wellness * healing through food and lifestyle * the genesis of MBG and other content providers * how he turned MBG into a premier lifestyle media brand with 10-15 million uniques per month * how he balances start up CEO duties with personal wellness * Jason's morning routine * Jason's business & wellness mentors * current trends in wellness * the importance of practicing mindfulness * misconceptions about soul mates * why he decided to write a book * how Wellth is accessible to all * advice for entrepreneurs * and why you should always think three moves ahead I love this guy and have tremendous respect for his mission, what he has built and how he lives his life on a daily basis. Enjoy the conversation. Peace + Plants, Rich

29 Feb 20161h 39min

We're back with another long-awaited installment of Ask Me Anything — a twist on my normal format where we answer questions submitted by you, the listener. Today we update you on everything happening at our emerging commune before turning to listener questions. Topics include the internal journey required to translate passion into profession, plus the emotional awakening to be expected when you begin the practice of yoga and meditation. BIG ANNOUNCEMENT! www.ourplantpowerworld.com Julie and I are thrilled to announce that we will be hosting our first retreat —Plantpower Tuscany May 21-28, 2016. Imagine an immersive 7-day wellness experience with myself, Julie and a select group of just 40 people communing in a beautiful villa in the hills between Florence and Sienna. This is not a luxury vacation — it's a once-in-a-lifetime opportunity to transform your life, reset your path, dial up your plate, unlock your creativity, connect with your authentic voice and cultivate your best relationship with yourself, your partner and the world. Together we will dine on incredible plant-based cuisine, practice daily meditation & yoga, and roll up our sleeves and get to work on ourselves through a series of intensive workshops we have specifically designed to optimize your wellness and unlock your best, most authentic self. This is the retreat Julie and I have been dreaming about for years. We are beyond excited to finally offer this unique experience to you. For everything you need to know about the program, itinerary, pricing and accommodations please visit: ourplantpowerworld.com Space is limited to just 40 attendees, so if this opportunity sounds like the fit you've been looking for, please get in touch with us as soon as possible by sending an e-mail via the e-mail portal on ourplantpowerworld.com (not the e-mail portal on this site please). Enjoy the conversation and hope to meet you in Italy! Peace + Plants, Rich

25 Feb 20161h 1min

Devoted listeners are well-acquainted with the gravelly voiced, predictably disheveled, typically homeless, chronically self-deprecating, sometimes tortured, but always charming, self-avowed nomadic povertarian commonly known as Mishka Shubaly – back on the podcast for a record-breaking 7th appearance. A writer oozing talent from his already overactive sebaceous glands, Mishka pens true stories about drink, drugs, disasters, desire, deception, and their aftermath. He began drinking at 13 and college at 15. At 22, he received the Dean's Fellowship from the Master's Writing Program at Columbia University. Upon receipt of his expensive MFA, he promptly moved into a Toyota minivan to tour the country nonstop as a singer-songwriter, often sharing the stage with comedians like Doug Stanhope and musical acts like The Strokes and The Yeah Yeah Yeahs. But mostly he drank. It sounds glamorous. It wasn't. At 32, Mishka hit bottom, got sober and laced up a pair of running shoes. In between ultra marathons, he began publishing a string of #1 bestselling Kindle Singles – short non-fiction novellas — through Amazon. The Long Run*, his mini-memoir detailing his transformation from alcoholic drug abuser to sober ultrarunner, to this day remains one of the best-selling Kindle Singles in Amazon history. Today, Mishka's on the cusp of releasing his very first book book. I Swear I’ll Make It Up To You – A Life On The Low Road* hits bookstores everywhere March 8, 2016. Brutally honest, fiercely emotional and muscular in its prose, it's the booze-fueled, opiated account of a precocious young underachiever trying to be good (and failing and failing) until one day he succeeds. It's about serial abandonment, school shootings, alcoholism, loneliness, artistic frustration, faith, guilt, sobriety, running, relationships, resentment, revenge, music, art, and creativity. It’s about one man’s attempt to reckon with the wreckage of his past and his journey to reconcile his relationship with his family, and most importantly, to forgive the father that jettisoned him. I love Mishka like a brother. I love this book. And I love this conversation. Peace + Plants, Rich

22 Feb 20162h 20min

Addiction is a common theme on this podcast. But this week we sail into previously unchartered waters to tackle a dark and difficult subject: Sex addiction. Few taboos remain in our hyper-extroverted, selfie-fueled modern culture. But I think it's safe to say this remains one of them. And yet 18 million – 24 million people in the U.S. alone suffer from this incredibly destructive affliction — that's 6-8% of the population. But because this particular topic is so taboo, most locked in the grip of this prurient form of addiction are too terrified to reach out for help and thus suffer in isolation, silence and profound shame. Joseph Naus was one of them. Raised in hardscrabble poverty by a young, single mom — a heroin addict turned shut-in depressive — Joseph was desperate to find a way out. On sheer determination he succeeds, graduating Pepperdine Law School to become a respected lawyer. However, at age 32, his American Dream became a nightmare when his secret life as a sex addict collided with his not so secret alcoholism to destroy every aspect of his life with the explosive force of an atomic bomb. Convicted of a felony and disbarred, Joseph has spent the last twelve years learning humility the hard way: making a living doing everything from picking up the trash on film sets to selling outdoor kitchens at home shows for a former client, all while cleaning up the wreckage of his past and building a new life. Joseph's tale is one of darkness, desperation and demons. It's horrifying and it's cautionary. But it's also about redemption. Forgiveness. And the journey to find wholeness. A story laudably chronicled with distressing honesty and harrowing detail in Straight Pepper Diet: A Memoir*. I understand that some may cringe at the prospect of tuning in for this one. I get that. But on a personal level I feel a responsibility to tackle the subject. My aspiration is that this conversation provides a glimmer of hope for those imprisoned by this lonely, soul-eroding compulsion. It took courage for Joseph to sit down with me to openly share his story. I applaud that. So set aside your preconceptions and lend him your ear. Peace + Plants, Rich

15 Feb 20162h 3min