Natasha Kufa On The 10% Rule: Small Changes, Big Results

It’s one thing when a skinny runner dude starts talking about the benefits of a plant-based diet. It's another thing altogether when a 6′ 11″ 4-time NBA Champion tells you it's a good idea. Enter John Salley. Husband, father, athlete, actor, entrepreneur, talk show host, philanthropist, wellness advocate, NBA champion… and vegan. John was the first basketball player in NBA history to win four championships with three different teams in three different decades — two with the Detroit Pistons ('89 & '90), one with the Chicago Bulls ('96) & one more with the Los Angeles Lakers ('00). After eleven seasons he retired as a Laker on the 2000 NBA Lakers Championship team. Since his retirement from the NBA, John has worked consistently in television, film, radio, print and new media. For seven years he co-hosted the Emmy-nominated series The Best Damn Sports Show Period (FOX). He then hosted BET's sports talk show Baller before creating his own show Game On for REELZ. In addition, John is an avid entrepreneur, channeling his enthusiasm for clean eating & advocacy for the vegan lifestyle into an array of ventures, including The Vegan Vine, his California wine brand (who knew some wine wasn't vegan?), and his Betta Life 21-Day Challenge. John's mission is simple: to educate as many people as possible on the health and environmental benefits of a plant-based lifestyle. This is a fairly free range conversation that takes us inside John's NBA career; what it was like to play ball at the highest level with guys like Michael Jordan, Isaiah Thomas and Shaq; and how being coached by Phil Jackson, perhaps the greatest coach in basketball history, helped forge his character and inform his post-NBA career success. We get into the hows and whys of John's decision to go vegan; his opinion on how most professional athletes eat; why so many professional athletes die young; how he works with both athletes and average folks to change misplaced, normative ideas about the plant-based lifestyle; the importance of yoga and meditation in his routine; and what drives his mission to change the face of global health. A few more topics covered include: * forging normative change by example * the link between cancer & diet * plant-based nutrition for athletes * the importance of stepping stone goals * warning the NBA about the nutrition risks * millennial adaptation to technology * making money while you sleep * the benefits of meditation * John’s stellar NBA career * Coach Phil Jackson & team dynamics * fragility of reputation & Big Brother John is an easy guy to love. He is engaging, incredibly charismatic and always entertaining. But behind the playful attitude is a serious message worth heeding. I sincerely hope you enjoy the exchange. Peace + Plants, Rich

28 Sep 20151h 45min

Imagine yourself a top executive at the very apex of the music industry food chain. Your job requires you to travel the world first class and wine and dine the biggest musical acts on the planet like Jay Z, Beyoncé, Coldplay and John Mayer. And you're making so much cash, you've twice been named to Fortune magazine's annual list of the top 20 highest paid executives under 40. Now imagine walking away from it all. Why?  Raised by a single mom in a series of unstable living situations, Jason Garner learned early and often how to look after himself. With street-wise hustle and natural salesmanship, he worked hard in school and later even harder in business. Scrapping his way from a weekend job at a flea market to owning his own concert company, by the time he was 37 Jason had become CEO of Global Music at Live Nation Entertainment — the world’s largest concert promotion company and arguably the most important corporate entity in the entire music industry. It can safely be said he made it. Unfortunately, never once did Jason pause to take a breath. Operating on the misplaced belief that in order to be loved, he had to be the best, Jason would have happily pursued his career path all the way to the grave. But then something happened. Something that would change everything. In the wake of his second divorce, the single mom that was Jason's everything contracted stomach cancer. Her sudden death brought his life to a halt and his ego to its knees. Compelled to re-evaluate his life top to bottom, Jason finally asked himself a most important question: what really matters? To answer this, Jason did the unthinkable for someone in his exalted executive position: he quit his job. And for the first time in his life, Jason actually breathed. For the next several years, he immersed himself in the study and practice of health and spirituality. He got to know himself and the inner-workings of his mind. And he met the woman of his dreams. Today he is both student and teacher of all things spiritual, mindful and meditative. A man who has spent literally thousands of hours sitting cross-legged with Masters of body, mind and spirit. A journey to wholeness that has left Jason far happier and more personally fulfilled than he ever was in his envious capacity as a prestigious CEO in perhaps the sexiest business in the world. Jason shares his fantastic voyage to self-love and self-acceptance — from living for matter to living to matter — in his quite compelling memoir … And Then I Breathed: My Journey from a Life of Matter to a Life That Matters*. Plenty of further insights can be found on his thought provoking blog at jasongarner.com. Jason is a beautiful, special soul. His courage, commitment and warmth (he signs all his e-mails with “Big Hugs”) inspires me to do and be better. It was an honor to sit in his vibration and I'm proud to share this conversation. A conversation that traverses the elegant arc of Jason's life with a focus on all things meditation & mindfulness. Enjoy! Rich

24 Sep 20151h 51min

Most of us want to do good. We devote our precious time to causes we deem worthy. We donate our precious funds to charities that appear to make a difference. We pursue careers we consider meaningful, and patronize businesses and buy products we believe make the world a better place. Unfortunately, we often base these decisions on assumptions and emotions rather than facts. As a result, even our best intentions often lead to ineffective—and sometimes downright harmful—outcomes. So how can we do better? In an effort to determine a career personally optimized for maximum positive impact, Professor William MacAskill began to ask himself this very question. While a young researcher at Oxford, he discovered that much of the potential for change was being squandered by lack of information, bad data, and our own prejudice. As an antidote, he and his colleagues developed a modality of thought that would later birth the movement known today as effective altruism: a practical, data-driven approach to “doing good” that proffers the best options to make a tremendous positive difference. In other words, “doing good” (or a well-intentioned act aimed at doing good) is not enough. We must do good better. William is a 28-year old Scottish born scholar and author who is associate professor of Philosophy at Lincoln College Oxford. Previous to this chair, William was a research fellow in philosophy from Emanuel College at Cambridge and a Fullbright scholar at Princeton. If all of this still fails to impress, while still in his twenties (because after all he is still in his twenties), William co-founded 2 successful non-profits, which combined have raised over $400 million in lifetime pledged donations to charity and helped to spark the effective altruism movement: * 80000hours.org is an extremely cool and impressive ethical careers advisory service – sort of like an altruistic AI online career counselor — which provides research and advice on how you can best make a difference through your professional life. * Giving What We Can encourages people to commit to give at least 10% of their income to the most effective charities. Walking his talk, William has officially pledged to donate any and all earned income in excess of $35K USD to such effective charities. This makes for a very interesting line of questioning during today's conversation. William shares his ideas — some of which are controversial and at times iconoclastic — as a contributor to The Atlantic and in several prominent international publications (see below show notes) and he and his organizations have been featured in The New York Times, the Wall Street Journal, NPR, and TED, among other media outlets. Although William lives in Oxford, I was able to sit down with him in Silicon Valley a few weeks ago as his noon-profit 80000hours.org was one of the very first non-profits ever invited to participate in the highly prestigious accelerator program hosted by prominent seed venture fund Y Combinator. For context, this is the fund and program that launched companies like Dropbox, AirBnB, and Reddit among many others. William recently released his first book, Doing Good Better:...

21 Sep 20152h 2min

Let's talk about depression. Kevin Breel didn't fit the adolescent persona you would expect to fall prey to this debilitating affliction. One of the popular kids in high school, he was team captain of his standout basketball team. A class clown who would later pursue a career in stand up comedy. The guy who could hold court around the party keg and always keep everyone else laughing. Everyone except himself. At the time, Kevin was leading a clandestine double life. A dark secret he kept well hidden behind his well attuned comedic timing. A confusing and dire mental state that would leave him bedridden and secluded in isolation for days on end. A fatal secret that culminated in a suicide attempt that nearly took his young life. What prevented Kevin from sharing his pain and reaching out for help when he needed it most? The stigma that still surrounds a mental disease that lurks in the shadows, feeds on isolation and goes unchecked due to profound misunderstanding and misplaced judgment. You might be shocked to hear that according to Save.org, depression is the 2nd leading cause of death for young Americans between the ages of 15-24. According to the World Health Organization (WHO), depression impacts 121 million people across the globe and is the leading cause of disability worldwide, claiming 800,000 lives annually. That's one death by depression-induced suicide every 40 seconds. Luckily, Kevin found a way out. A solution that began with the courage to directly confront his pain. It was a move that not only saved his life, but gave him newfound purpose — a quest to shatter the profound yet unwarranted stigma that surrounds his disease by becoming an ambassador of hope to teens everywhere that they need not suffer in silence. The message? That by embracing the darkness within and bringing it into the light, together we can heal. At age 19, Kevin reared his gangly 6'3″ frame atop a stage in a small nondescript auditorium to share his story publicly for the first time. The circumstance? A local TEDx event in Ambleside, a quiet neighborhood in southwest Edmonton, Alberta. Hardly an illustrious venue, he looked out upon a small crowd of no more than 80 and thought, I'll be lucky if more than a couple hundred people ultimately watch this when it goes online. What happened next was astonishing. Lauded for its immediacy, raw honesty, unbridled emotion and authentic vulnerability, Confessions of a Depressed Comic struck a universal cultural nerve and became an instant viral hit. Collecting over half a million views in it's first 30 days, it now clocks well over 3 million views, making it one of the most watched TED Talks of all time. Featured on more than 200+ media outlets, Mashable called it “one of the moments that brought the world together.” A 15-minute speech that forever altered the trajectory of Kevin's life. Today Kevin is an internationally recognized mental health activist. A large personality exuding warmth and humor channeled around topics people tend not to talk about, Kevin has become an in demand guest speaker at over 100 colleges and universities across North America, frequently sharing the stage with Governors, professional athletes and celebrities. He has written opinion pieces for major media and his work has been featured by The Huffington Post, MTV, CNN, The TODAY Show on NBC, Mashable and The Wall Street Journal. Not enough?

17 Sep 20152h 56min

A little over a year ago, I shared an amazing conversation with Kip Andersen & Keegan Kuhn, the dynamic filmmaking duo behind Cowspiracy: The Sustainability Secret. If you missed that episode, I encourage you to check it out here– it's one of my most popular episodes to date. An Inconvenient Truth meets Blackfish, Cowspiracy is an incredibly sobering and powerful (yet also funny and entertaining) documentary that takes a hard, unflinching look at the incredibly negative impact of animal agriculture on the health, well being and sustainability of our planet and it's precious, dwindling resources. Whether we are talking about carbon emissions, climate change, the blindingly rapid destruction of our rain forests, over consumption of water, species extinction, the depletion and destruction of our soil, the pollution of our rivers, lakes and oceans or the obliteration of natural wildlife habitats, you might be surprised to discover the very inconvenient and uncomfortable truth that animal agriculture is the industry by far most responsible for the global environmental catastrophe we currently face. If this is true, then why aren't we talking about it more? Cowspiracy is the rather shocking tale of what Kip and Keegan discovered trying to answer this very question. The little indie film that could, Cowspiracy is a true grassroots phenomenon. Crowd-source funded, rejected by the film festival circuit and lacking distribution, Kip and Keegan spent the last year traveling the country in a van attending independently organized, homespun screenings. Getting the word out one screen at a time, one audience at a time. Then something truly amazing happened. The film fell into the hands of Leonardo DiCaprio. The biggest movie star in the world didn't just fall in love with the movie, he came on board as Executive Producer with a mission: that Cowspiracy become required viewing for everyone and anyone who gives a slightest damn about the health of our planet. This week that mission moves towards reality. On Tuesday, September 15, Cowspiracy will premiere on Netflix worldwide. For those of you that have already seen the film, this is a new and improved cut — tighter with updated facts, it demands another view. The impact of Leonardo's name and credibility on the film's reach is astronomical and cannot be overstated. I am extremely proud to be an early supporter and associate producer on this project. I'm excited for mainstream audiences to finally discover this important film. I'm over the moon that Kip and Keegan will now be recognized on a mass level for their incredible work. But mostly I am excited for the dynamic environmental conversation that will inevitably ensue. And the positive changes to follow. Picking up where our first conversation left off, today's podcast covers a lot of ground. Enjoy! Rich

14 Sep 20151h 45min

I love the everyman stories. Adam Sud isn't famous. He's not a world-class performer. And he's not schilling a book. He's just an average dude living a pretty normal life. But look deeper and you'll find a rather extraordinary story. The story of a guy who completely lost himself in the bleak darkness of drug and food addiction. Hopelessly hooked since high school on the superman rush provided by Adderall, Adam spent most of his twenties isolating and high — up all night playing video games and binging on fast food. The heavier he got, the more he isolated, until he stopped caring altogether. Life shrank to a cycle of getting high, finding more Adderall, and repressing his increased depression and anger with more and more fast food — a lifestyle that left him over 300lbs with Type-2 diabetes on a crash course with an early grave. Out of cash, unemployable and alienated from friends and family, Adam finally faced a choice: live on the street or reach out for help. After extended stays in rehab and sober living facilities Adam found sobriety, peace of mind and a new lease on life. Oh yeah — he also lost over 100 pounds, reversed his diabetes and repaired his physical health wholesale. How? By adopting an active, plant-based lifestyle. Today, Adam lives a conscious, purpose-driven life devoted to helping others achieve and maintain a holistic, healthy lifestyle. Not surprisingly, this is a conversation about drug addiction, sobriety and nutrition. But it's also a conversation about cross-addiction, low self-esteem and an important issue rarely discussed — body dysmorphia and eating disorders in men. I'm inspired by Adam's tale of everyman redemption and I think you will be too. I sincerely hope you enjoy the exchange. Peace + Plants, Rich

10 Sep 20152h 5min

Today marks my third conversation with the singular Casey Neistat. Does a guy who has amassed over 100 million total views on his YouTube Channel — not to mention 1 million views daily — really need a formal introduction? Unlikely. But if for some reason this exciting filmmaker has eclipsed your radar, you can read my in depth thoughts on his extraordinary life and listen to our prior conversations HERE (RRP #73) and HERE (RRP #144). If you're well on board the Casey train, you’ve witnessed quite an evolution in his recent trajectory. Since Casey began daily vlogging — posting a new movie on his YouTube Channel every single day since March 27, 2015 — his already incredibly popular YouTube Channel has exploded, growing from around 500,000 subscribers to well over 1.1 million in less than five months. On average, each vlog amasses around 500,000 views. This one tops out at 1.5 million (which incidentally has absolutely nothing to do with what occurs at the 4-minute mark): A major network television show would kill for these numbers. But Casey has no interest in such matters. He's not making videos to capture the interest of the system he consciously placed in his rear view. For Casey, YouTube is the finish line — a juggernaut channel he built all by himself. DIY on the most democratic video platform in the world. And that is far more powerful and compelling than anything HBO, NBC, Disney or any other traditional mainstream outlet could ever offer him. Ever. If you’re not yet hip to his channel, get on it. A unique voice delivered with expert filmmaking acuity, each and every movie hooks you emotionally and never fails to captivate. His movies are so popular in fact, crowds of people congregate daily outside his downtown New York City studio, pining for a mere glimpse of the populist artist. And now thanks to the new social media video sharing platform he co-founded called Beme, Casey can add technology entrepreneur to his expanding resume. Intended to change how we view and use social media, Beme allows users to post successive 4-second video snippets without the opportunity to preview, review or even view the clips before they publish. By altogether dispensing with the opportunity to edit and filter, the big idea is to promote honesty, authenticity and ultimately empathy through shared experience. Rather than sharing the well crafted and highly filtered version of ourselves we want the world to see, Beme is about sharing our point of view the way we actually experience it.

7 Sep 201559min

I'm terrified. I don't want to post this episode. But hiding in the dark never helped me. Neither repression nor denial ever helped anyone. In order to grow, we need to honestly confront our past. Understand it. Then own it. Because you can't save your ass if you're trying to save face. Today I shine a light on an episode of my past that still causes me shame. Because shame can't survive the light. I'm terrified. I feel fragile. I feel vulnerable. And that's why I must post this episode. Because I need to walk my talk. Because embracing vulnerability ultimately leads to strength. Because shame can't survive the light. I can't say I look forward to your thoughts on this one. But go ahead. Post your comments anyway. Peace + Plants, Rich

3 Sep 20151h 9min