Shattering Wellness Elitism: Gunnar Lovelace’s Mission to Make Healthy Food Affordable For Everyone

Life should be lived passionately. So says today's guest Lewis Howes, and I couldn't agree more. If you are immersed in the online marketing world, you've probably heard of Lewis — a former professional football player & renown pioneer lifestyle entrepreneur. But in case you haven't, let me introduce you to his universe. Lewis is a former two-sport All-American (football & decathlon) and current world record holding athlete (most yards received in a single football game), has graced lists such as Details Magazine’s “5 Internet Gurus Who Can Make You Rich” and Incomediary.com’s “50 Most Influential People in Blogging.” Most recently, Lewis was ranked as one of Genjuice.com’s top “100 Most Desirable Mentors” along with the likes of Barack Obama, Russell Simmons and the Queen of Jordan. In just three years, my man went from a depressed and aimless former professional Arena-league football player who's career was cut short due to injury sleeping on his sister’s couch to running a seven figure business. He began his entrepreneurial career by hosting LinkedIn meetups around the country, and co-authoring the successful book LinkedWorking. He has hosted over 400 webinars, spoken to thousands at conferences and events, and educated career professionals and business owners around the world on the power of LinkedIn. Not enough? He's also a member of the U.S. National Team Handball squad. He loves CrossFit too. Don't worry, we get into all of it. Oh yeah, he's also the host of The School of Greatness Podcast, currently blowing up charts on iTunes. I was honored to be a guest on his show a couple weeks back and am pleased that he joined me for an enlightening and inspiring chat about discovering, unlocking, and unleashing your best, most authentic self – my favorite subject. I hope you dig the show and end up as inspired as I was sitting down with him in person. Enjoying the podcast and want to support the show? Make sure you subscribe on iTunes and leave a comment on the iTunes page for the show. Thanks for listening and enjoy the program! Rich

4 Apr 20131h 48min

After a respite were back in the pod saddle with the stunning & knowledgeable Natasha Kufa. In addition to raising 4 kids, Natasha is an internationally renown nutritionist, certified raw food specialist, chef & food delivery proprietor and über-fit trainer, whose clients include A-list Hollywood celebrities such as Matthew McConaughey, Josh Duhamel & his wife Fergie from The Black Eyed Peas, and more. If that's not enough, Natasha is also the author of The 10% Rule: Small Changes, Big Results and is the owner and founder of Evolution Body — a raw food delivery enterprise servicing the Los Angeles vicinity. Topics covered? Colonics obsession, the joys & challenges of raising an autistic child & the impact of diet on spectrum behavior, the benefits of juicing, becoming a raw food chef, Natasha's fitness & diet perpective, the importance of maintaining a healthy gut microbial ecology, the 10% Rule — Natasha's primer for tackling & ultimately overcoming barriers to healthy eating habits & fitness practices — and of course the question everyone wants to know: what it's like to train a big celebrity? TECHNICAL NOTE: As you will no doubt notice, there are some odd clicking sounds with Natasha's microphone. Despite running some audio EQ, it nonetheless subsists. Apologies in advance and as I keep saying (did I say I'm apologizing?), I'll do better next time. Or maybe it's time to get a real producer involved – which by the way, is in the works… Enjoy the podcast and want to support the show? Make sure you subscribe on iTunes and leave a comment on the iTunes page for the show. Thanks for listening and enjoy the program! Rich

17 Mars 20132h 15min

2x Olympian, renown endurance multisport coach, former professional (and current blazing fast age-group topping) Ironman triathlete Chris Hauth — who happens to also be my long-time coach — joins the podcast to get granular on his perspectives on effective endurance training methods to maximize performance. Turns out there's more to it than just Zone 2 people! Tune in to dial in your training program and take your performance to the next level. As a quick aside. I am contemplating launching an online membership website that will — in exchange for a relatively nominal monthly fee — provide subscribers with: * Premium written fitness & nutrition content not publicly available; * Monthly or bi-weekly interactive video Spreecasts on focused subject matter; * Periodic (weekly?) newsletter; * Private, interactive VIP community with responsive access to me & other members * Significantly reduced pricing on Jai Lifestyle digital & physical products, gear & workshops, retreats & programs * Free swag such as t-shirts & more I am interested in whether there is demand for such a community, given that it will require a tremendous amount of time, energy & expense on my part to configure, design, launch, serve and maintain. I am super excited about the possibilities and completely dedicated to finding the best way to share a healthy message across the broadest and most impactful platform – so please let me know what you think in the comments section below. Thanks for listening and enjoy the program! Rich

26 Feb 20131h 51min

Musician, author & health philosopher king Sid Garza-Hillman joins the podcast to chat about all things PlantPower, including his new book, Approaching the Natural: A Health Manifesto*. More than just another book about plant-based nutrition, “Approaching the Natural” is a passionate and insightful primer on how we can achieve a more grounded, holistic, happy & gratifying existence — physically, mentally & spiritually — by connecting better with ourselves and the natural environment that surrounds us all. Sid is a breath of fresh air and it was a pleasure to have him on the show. Hope you enjoy the episode. SHOW NOTES + MORE Thanks for listening and enjoy the Program! Rich

20 Feb 20132h

According to Brian MacKenzie, most endurance & ultra-endurance athletes are doing it all wrong. The controversial founder of CrossFit Endurance stopped by the garage to illuminate me further on his perspective — one that slays the sacred aerobic cow in favor of championing focused high intensity anaerobic work coupled with technique and functional body strength. Truth or Fiction? Somewhere in between? Thanks for listening and enjoy. Rich

18 Feb 20132h 8min

Yes, this is a health & fitness podcast. But physical health is only one component of holistic wellness. If your life feels amiss, your unfocused mind wanders or your spirit is adrift, then are you truly healthy in a complete sense? Of course not. So after several very nutrition and athlete focused episodes, it feels right to swing the pendulum from the physical back to the more ephemeral and return Julie Piatt to the co-host seat so we can roll up our sleeves and delve into matters less — well, let's say “tactile” — and examine what's behind the blocks preventing us from actualizing those latent dreams deferred that reside within all too many of us. It all starts and ends with creativity. And creativity my friends, isn't just for “artists” — because we are all artists, our lives and passions the expression of that art. To wit: * What is impairing your ability to realize the best version of yourself? * What is a shadow artist and how can it be overcome? * Tools for tackling self-doubt, fear patterns & obstacles to unlock & unleash your latent creativity as a channel for manifesting positive life change. * And oh yeah, my feelings about Valentine's Day….. Julie takes us out with “I'm Here Now”, from her album Mother of Mine. Thanks for the support and enjoy the show! Rich

13 Feb 20131h 50min

Buckle up! Back by popular demand, the controversial and outspoken Vinnie Tortorich — “America's Angriest Trainer” and my favorite guy to ride a bike with — returns to the podcast as my first repeat guest so we can throw down and get to the bottom — for the very first time — of what constitues the most ideal diet. Is it “low carb” (Vinnie)? Or “plant-based” (Rich)? Maybe something in between or alternatively something else entirely? There can only be one winner in this argument, right? Tune in to find out. And we'll let you be the judge. Whether or not you end up with some greater conviction or just more confused, only you can say. At a minimum, and wherever you come down on the debate, you will feel moved by Vinnie's frankness about his past & continuing battle with leukemia. At one point in the interview, Vinnie makes the very controversial statement that there is no correlation between dietary fat and cardiovascular disease. Just so we are clear, I do not share this view. Give me an opportunity to dig into the research a bit more thoroughly and I will return to the blog and/or podcast with my supported findings. NOTE: Despite my admonishments after his last tour on the show about keeping it all family friendly, Vinnie couldn't help himself and went off script with a few explicit lapses of the tongue. Nothing crazy, but just a heads up if you're blasting it at work or happen to be unusually squeamish. Apologies, but give him a break — he is, after all, America's Angriest Trainer and has a reputation to maintain. Thanks for the support and enjoy the show! SHOW NOTES Wikipedia: Saturated Fat & Cardiovascular Disease Controversy The Angriest Trainer Podcast VinnieTortorich.com Vinnie on Twitter @VinnieTortorich Vinnie on Facebook Ben Greenfield's “Become Superhuman” Conference, March 8-9. 2013 Spokane, WA – use the code “RICHROLL” to get 50% off the $297 registration price. Click HERE to learn more, see the list of speakers and sign up.

9 Feb 20131h 52min

UFC / MMA / BAMF James “Lightning” Wilks joins the podcast to talk PlantPower nutrition, what it's like to grapple in the UFC, his experience winning Season 9 of “The Ultimate Fighter”, his thoughts on “low carb” and Paleo-style diets, updates on the development of his documentary on plant-based athletes and how he fuels for performance. Not only is James quite intelligent & extremely articulate, his knowledge and passion when it comes to plant-based nutrition is palpable. I hope you enjoy the interview. Also, thanks Ed Gutentag– cinematographer extraordinaire — David Kitay and team for dropping by the garage to film today's episode. At the moment, this is a rather low fi version of the HD film. Given that it is a video in excess of 90 minutes it was the only way to get it up without a 48 hour upload time. However, I'm a luddite when it comes to properly configuring HD video for YouTube, so I'll try to get this figured out and swap it out for a better resolution version. Apologies for a few audio tweaks in the video – a humming noise for a few minutes in the middle — this is our first attempt at video and we'll get better as we go. And if you have a moment, we'd love it if you could toss a quick review up on the iTunes page. It's most appreciated! Thanks for the support and hope you enjoy the show! SHOW NOTES “Is Distilled Fish Oil Toxin Free?” — NutritionFacts.org eCornell Online Professional Development Program: Certificate in Plant Based Nutrition James Wilks Wikipedia James Wilks Website PlantAthlete.com Website PlantAthlete on Facebook

7 Feb 20131h 44min