Shattering Wellness Elitism: Gunnar Lovelace’s Mission to Make Healthy Food Affordable For Everyone

Shattering Wellness Elitism: Gunnar Lovelace’s Mission to Make Healthy Food Affordable For Everyone

Who has time for ‘wellness'? I'm just trying to pay the bills. I would love to eat healthy, but I simply can't afford it. When it comes to great food – plant-based or otherwise — the common refrain is that its either too expensive, inconvenient or simply unavailable. Often it's all of the above. Although I often rebut several myths that swirl around these arguments, it’s undeniable that there is much truth in these assertions. Whole Foods has earned the moniker Whole Paycheck for a reason. If we want to truly redress our health care problems, we need to lay ruin to the elitism that so unfortunately undermines populist accessibility to optimal nutrition. In order to achieve this end, we must disrupt traditional supply chain methods. Combat special interests that entrench the status quo. Eliminate overpaid middle men. And leverage forward-thinking innovation to improve access, convenience and affordability to healthy food beyond the well healed for those who need it most — everyone. Gunnar Lovelace to the rescue. Yes, that is his real name. A life-long wellness advocate reared on a true-to-life commune by a single mom, Gunnar inherited his passion for health, yoga, mindfulness and expanded consciousness at birth — long before it became a zeitgeist thing. Gunnar and I go way back. Years before my personal transformation. I still vividly recall our initial meeting when he walked into my law office in 2000 to discuss representation of his venture of the moment, GoodLife – an early internet socially conscious Yelp. On his feet were sandals. In his hand? A large mason jar filled with a mysterious and murky green sludge. What is that? Who brings something like that to a meeting with a lawyer? My very first glimpse of what I did not know at the time would later become a staple of my life. Well ahead of its time, GoodLife fell victim to the dot-com bubble of the early aughts. But a long-lasting friendship survived. A serial entrepreneur, now Gunnar is back and on to something big — very big — as the founder and co-CEO of a new business that represents a seismic shift in affordable access to healthy food — Thrive Market. The digital love child of Costco and Whole Foods, Thrive is a direct to consumer, online shopping club platform that offers over 4,000 of best, healthiest, most popular natural and organic food brands in the world, but at a staggering 25-50% off typical retail prices, shipped anywhere in the United States for free. How do they do it? By eliminating all the aforementioned middle men — the brokers, slotting fees and pay-to-play that is endemic in the food industry — and passing that savings along to members. In addition, for every paid membership to Thrive ($60 / year), they give a free membership to a low income family, a teacher, or a military vet. Although founded less than two years ago, Thrive is growing incredibly fast. Beyond notable seed investors like Tony Robbins and Deepak Chopra, this past summer they closed a $30M Series A round of venture funding led by Greycroft with participants like John Legend, Toby Maguire & Demi Moore. These funds are already hard at work fulfilling Thrive's mission statement, which is to make healthy living easy and affordable for every American family. Good news for everyone. Not your typical startup founder, Gunnar's keen business acumen inhabits the ethos of a yoga teacher. He's got a huge heart. He's one of the good guys. And I am super proud of what he is building. Enjoy! Rich

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Good Stress: Jeff Krasno On The Health Benefits of Deliberate Discomfort, How To Have Hard Conversations & Applying Eastern Wisdom To Western Medicine

Good Stress: Jeff Krasno On The Health Benefits of Deliberate Discomfort, How To Have Hard Conversations & Applying Eastern Wisdom To Western Medicine

Jeff Krasno is a wellness entrepreneur, author of “Good Stress,” and co-founder of the iconic global yoga festival Wanderlust.   This conversation explores Jeff’s journey from “wealth and hellness” to authentic well-being. His thesis on hormetic stress offers an antidote to our convenience-obsessed world. We discuss the political horseshoeing of wellness, the metaphysical Tao of Health, and how embracing discomfort forges both physiological and psychological resilience.   Note: In celebration of Jeff’s appearance on the podcast, we’re giving away four signed copies of his transformative book. Subscribe to the newsletter at richroll.com/subscribe for a chance to win.   Jeff's journey offers valuable insights on stress and adaptation. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Go Brewing: Use the code Rich Roll for 15% OFF 👉gobrewing.com Roka: Unlock 20% OFF your order with code RICHROLL 👉ROKA.com/RICHROLL Prolon: Get 15% OFF plus a FREE bonus gift 👉 prolonlife.com/richroll Birch: Get 20% OFF sitewide 👉BirchLiving.com/richroll Bragg: Use code RICHROLL for 20% off your first order 👉Bragg.com  Ollie: Use code RICHROLL to get 60% off your Welcome Kit👉Ollie.com/RICHROLL   Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors

17 Mars 2h 19min

The Man Who (Literally) Owns Nothing: Radical Minimalist Robin Greenfield On Barefoot Walking 1,600 Miles, Living In Harmony With Earth, & Finding Freedom Through Simplicity

The Man Who (Literally) Owns Nothing: Radical Minimalist Robin Greenfield On Barefoot Walking 1,600 Miles, Living In Harmony With Earth, & Finding Freedom Through Simplicity

Robin Greenfield is a transcendental environmental activist who has taken the concept of simplicity to its existential extreme. This conversation explores how Robin's radical approach to consumption challenges our assumptions about possession, examining his 1,600-mile journey down the Pacific coast, his current experiment living in Griffith Park with absolutely nothing, the nature of contentment, our interdependence with Earth, and the liberation found in surrendering attachment. At one point, he fashions a toothbrush from a California bay branch right before our eyes. Robin is minimalism personified. This conversation will recalibrate your material perspective. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: 1.  On: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll 2.  Momentous: 20% OFF all of my favorite products  👉livemomentous.com/richroll 3.  BetterHelp: Get 10% OFF the first month👉BetterHelp.com/richroll. 4.  LMNT: Get a FREE LMNT sample pack for just $5 shipping 👉 drinkLMNT.com/RICHROLL. 5. IQBAR: Get 20% OFF all IQBAR products plus FREE shipping. Just text RICHROLL to sixty-four thousand. Message and data rates may apply. Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors   Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

13 Mars 2h 31min

Annaka Harris On Why Consciousness Just Might Be Fundamental To Reality

Annaka Harris On Why Consciousness Just Might Be Fundamental To Reality

Annaka Harris is a New York Times bestselling author and creator of the groundbreaking audio documentary series “Lights On.”   This conversation explores the profound question of whether consciousness is fundamental to the universe rather than merely an emergent property of complex matter. We discuss the ineffable nature of felt experience, the illusion of self, and how our perceptual limitations restrict our understanding of the world around us.   Also, I share a very personal and meaningful experience that changed how I think about the nature of reality.   Annaka is an insightful guide whose perspectives may shift your thinking about the substrate of existence. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: iFit: Use the code RICHROLL to get 10% off any purchase of $999+ 👉 nordictrack.com/RICHROLL Squarespace: Use the offer code RichRoll to save 10% off your first purchase  👉Squarespace.com/RichRoll AG1: Get a FREE bottle of Vitamin D3+K2 AND 5 free AG1 Travel Packs 👉drinkAG1.com/richroll Calm: Get 40% off a Calm Premium subscription 👉 calm.com/richroll On Running: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll OneSkin: Get 15% off with the code RICHROLL👉 oneskin.co Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors   Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

10 Mars 1h 38min

Emotional Fitness: Dr. Ethan Kross On Dealing With Difficult Feelings, Controlling Your Inner Voice & The Science of Emotional Regulation

Emotional Fitness: Dr. Ethan Kross On Dealing With Difficult Feelings, Controlling Your Inner Voice & The Science of Emotional Regulation

Dr. Ethan Kross is a renowned psychologist, bestselling author, and expert on controlling the conscious mind.   This conversation explores his innovative approach to mental fitness and how our emotions function as an operating system. We examine why difficult emotions serve a purpose, how our inner dialogue shapes our reality, and why we have more control over our responses than we realize.   Along the way, he helps me analyze my own patterns of thought spirals and disaster-casting.   Ethan’s work offers a pattern interrupt for those caught in mental turbulence and a roadmap to greater agency. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up  Today’s Sponsors:    Momentous: 20% OFF all of my favorite products👉livemomentous.com/richroll Bon Charge: Get 15% OFF all my favorite wellness products w/ code RICHROLL👉 boncharge.com Squarespace: Use the code RichRoll to save 10% off your first purchase of a website or domain 👉Squarespace.com/RichRoll Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors   Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

3 Mars 2h 18min

SOFI TUKKER On Unlikely EDM Superstardom, The Hard Business of Music, And The Athletic Art of Performance

SOFI TUKKER On Unlikely EDM Superstardom, The Hard Business of Music, And The Athletic Art of Performance

Sophie Hawley-Weld and Tucker Halpern, together known as SOFI TUKKER, defy every convention of electronic dance music.   This conversation explores their unlikely origin story—from D1 basketball captain and aspiring diplomat to electronic music revolutionaries who’ve achieved stratospheric success by approaching their craft with athletic discipline and meditative mindfulness. Through an alchemy of Portuguese poetry and pulsing beats, they’ve amassed over 3 billion streams, scored multiple Grammy nominations, and landed high-profile Apple campaigns while sustaining well-being amidst non-stop touring.   These two transformed my understanding of what electronic artists can be.   SOFI TUKKER is a revelation—and a testament to the power of authentic self-expression. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Momentous: 20% OFF all of my favorite products👉livemomentous.com/richroll BetterHelp: Use the code RICHROLL to get 10% off your first month👉BetterHelp.com/richroll Calm: Get get 40% off a Calm Premium subscription👉calm.com/richroll RocketMoney: Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money 👉 RocketMoney.com/RICHROLL                                                 Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors   Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

27 Feb 2h 1min

The Mindful Body: Harvard’s Dr. Ellen Langer On The Power Of Mindfulness, How Thoughts Can Control Health, & Using Perspective To Lower Stress

The Mindful Body: Harvard’s Dr. Ellen Langer On The Power Of Mindfulness, How Thoughts Can Control Health, & Using Perspective To Lower Stress

Dr. Ellen Langer is Harvard’s first tenured female psychology professor, a pioneering researcher on the mind-body connection, and author of “The Mindful Body.”     This conversation explores the radical impact of certainty on well-being and Ellen’s perspective that redefines traditional notions of mindfulness through the simple act of noticing new things.   In her return, we discuss why uncertainty brings freedom, how thoughts influence health outcomes, the kaleidoscopic nature of consciousness, and why everything we think we know deserves to be questioned.   Ellen is brilliant, irreverent, and wise. Her insights may transform how you think about thinking. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Roka: Unlock 20% OFF your order with code RICHROLL 👉ROKA.com/RICHROLL    AG1: Get a FREE bottle of Vitamin D3+K2 AND 5 free AG1 Travel Packs 👉drinkAG1.com/richroll Go Brewing: Use the code Rich Roll for 15% OFF 👉gobrewing.com Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Dr. Ellen Langer will be hosting a private, intimate Couples Retreat in Puerto Vallarta Mexico March 9-14, 2026.  For information please email Randy Lennon at randy@lennon.media.  Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

24 Feb 2h 23min

Happiness Is A Direction: Harvard Professor Arthur Brooks On Navigating Crisis, Building Better Relationships, Finding Meaning, & What Actually Makes Us Happy

Happiness Is A Direction: Harvard Professor Arthur Brooks On Navigating Crisis, Building Better Relationships, Finding Meaning, & What Actually Makes Us Happy

Arthur Brooks is a Harvard professor, behavioral scientist, and the world’s leading researcher on happiness.   This conversation explores the ineffable nature of happiness and meaning, explores why success addiction plagues high achievers, and discusses how science can open a portal to deeper truths. We investigate the dualistic tension between striving and surrender, as Arthur reveals how our fixation on striving often obscures the true source of happiness.   Through a captivating shift in perspective, he sheds light on a new understanding of love, purpose, and fulfillment.   The intersection of science and happiness begins here. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Seed: Use code RICHROLL25 for 25% OFF your first order 👉seed.com/RichRoll       On Running: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll Birch: For 27% off ALL mattresses 👉BirchLiving.com/richroll Pique: Get up to 20% OFF plus a FREE rechargeable frother and glass beaker with your first purchase 👉piquelife.com/richroll Calm: Get 40% off a Calm Premium subscription 👉 calm.com/richroll Prolon: Get 15% OFF plus a FREE bonus gift 👉 prolonlife.com/richroll   Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors   Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

17 Feb 2h 16min

Rivian Founder RJ Scaringe Is Building The Future: Leadership, Mindset, Innovation, & His Mission To Decarbonize Transportation

Rivian Founder RJ Scaringe Is Building The Future: Leadership, Mindset, Innovation, & His Mission To Decarbonize Transportation

RJ Scaringe is the visionary founder of Rivian, who turned his childhood obsession with engines into one of automotive history’s most audacious ventures.   This conversation explores the intractable challenges of starting a car company from scratch, balancing “extreme optimism” with “robust realism,” and why this moment represents a once-in-a-planet opportunity to reinvent transportation.    RJ shares intimate details of Rivian’s journey toward a carbon-neutral future, from nearly running out of payroll to leading a publicly traded company.   This is a masterclass in playing the long game. Enjoy!   Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Momentous: 20% OFF all of my favorite products  👉livemomentous.com/richroll On: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll Roka: Unlock 20% OFF your order with code RICHROLL  👉ROKA.com/RICHROLL One Skin: Get 15% OFF with the code RICHROLL 👉 oneskin.co                             Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors   Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

13 Feb 1h 23min

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