Shattering Wellness Elitism: Gunnar Lovelace’s Mission to Make Healthy Food Affordable For Everyone

Shattering Wellness Elitism: Gunnar Lovelace’s Mission to Make Healthy Food Affordable For Everyone

Who has time for ‘wellness'? I'm just trying to pay the bills. I would love to eat healthy, but I simply can't afford it. When it comes to great food – plant-based or otherwise — the common refrain is that its either too expensive, inconvenient or simply unavailable. Often it's all of the above. Although I often rebut several myths that swirl around these arguments, it’s undeniable that there is much truth in these assertions. Whole Foods has earned the moniker Whole Paycheck for a reason. If we want to truly redress our health care problems, we need to lay ruin to the elitism that so unfortunately undermines populist accessibility to optimal nutrition. In order to achieve this end, we must disrupt traditional supply chain methods. Combat special interests that entrench the status quo. Eliminate overpaid middle men. And leverage forward-thinking innovation to improve access, convenience and affordability to healthy food beyond the well healed for those who need it most — everyone. Gunnar Lovelace to the rescue. Yes, that is his real name. A life-long wellness advocate reared on a true-to-life commune by a single mom, Gunnar inherited his passion for health, yoga, mindfulness and expanded consciousness at birth — long before it became a zeitgeist thing. Gunnar and I go way back. Years before my personal transformation. I still vividly recall our initial meeting when he walked into my law office in 2000 to discuss representation of his venture of the moment, GoodLife – an early internet socially conscious Yelp. On his feet were sandals. In his hand? A large mason jar filled with a mysterious and murky green sludge. What is that? Who brings something like that to a meeting with a lawyer? My very first glimpse of what I did not know at the time would later become a staple of my life. Well ahead of its time, GoodLife fell victim to the dot-com bubble of the early aughts. But a long-lasting friendship survived. A serial entrepreneur, now Gunnar is back and on to something big — very big — as the founder and co-CEO of a new business that represents a seismic shift in affordable access to healthy food — Thrive Market. The digital love child of Costco and Whole Foods, Thrive is a direct to consumer, online shopping club platform that offers over 4,000 of best, healthiest, most popular natural and organic food brands in the world, but at a staggering 25-50% off typical retail prices, shipped anywhere in the United States for free. How do they do it? By eliminating all the aforementioned middle men — the brokers, slotting fees and pay-to-play that is endemic in the food industry — and passing that savings along to members. In addition, for every paid membership to Thrive ($60 / year), they give a free membership to a low income family, a teacher, or a military vet. Although founded less than two years ago, Thrive is growing incredibly fast. Beyond notable seed investors like Tony Robbins and Deepak Chopra, this past summer they closed a $30M Series A round of venture funding led by Greycroft with participants like John Legend, Toby Maguire & Demi Moore. These funds are already hard at work fulfilling Thrive's mission statement, which is to make healthy living easy and affordable for every American family. Good news for everyone. Not your typical startup founder, Gunnar's keen business acumen inhabits the ethos of a yoga teacher. He's got a huge heart. He's one of the good guys. And I am super proud of what he is building. Enjoy! Rich

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Fasting For Longevity: Valter Longo, PhD Shares Cutting-Edge Fasting Science & Optimal Nutrition Protocols For Lifespan Extension & Disease Prevention

Fasting For Longevity: Valter Longo, PhD Shares Cutting-Edge Fasting Science & Optimal Nutrition Protocols For Lifespan Extension & Disease Prevention

Dr. Valter Longo is a pioneering longevity researcher, Director of the USC Longevity Institute, and one of TIME’s 50 most influential people in healthcare. This conversation explores his groundbreaking Fasting Mimicking Diet and its profound implications for aging, disease treatment, and longevity. From cancer therapy to diabetes reversal, Valter reveals how therapeutic fasting could transform modern medicine. Along the way, Valter challenges my long-held assumptions about protein intake and sleep. His research offers hope for extending human healthspan, and this conversation is illuminating at every turn. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  Seed: Use code RICHROLL25 to get 25% off your first month 👉https://bit.ly/seedxrrp2025 Squarespace: Use code RichRoll to save 10% off 👉https://bit.ly/squarespace2025 Go Brewing: Use the code Rich Roll for 15% OFF  👉gobrewing.com  iFit: Use the code RICHROLL to get 10% off any purchase of $999+ 👉 nordictrack.com/RICHROLL LMNT: Get a FREE LMNT sample pack for just $5 shipping 👉 drinkLMNT.com/RICHROLL BetterHelp: Use the code RICHROLL to get 10% off your first month 👉BetterHelp.com/richroll Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

10 Feb 1h 59min

Live Through Your Heart: Supermodel Elle Macpherson On Building Confidence, 20+ Years of Sobriety, Natural Wellness, & Learning to Trust Yourself

Live Through Your Heart: Supermodel Elle Macpherson On Building Confidence, 20+ Years of Sobriety, Natural Wellness, & Learning to Trust Yourself

Elle Macpherson is a record-breaking Sports Illustrated cover model, pioneering entrepreneur, and the ineffable force behind the global wellness empire WelleCo.   This conversation explores the intersection of intuition and business acumen, chronicling Elle’s iconoclastic journey from supermodel to mogul. We discuss her audacious choices, from walking away from Ford Models to build her own agency to following her heart’s wisdom in health decisions. Through stories of sobriety, spirituality, and transformation, Elle reveals how inner knowing can triumph over convention.   In doing so, she offers profound insights on the philosophical tension between expertise and inner wisdom that exists in all of us.   This exchange with Elle is raw, honest, and deeply resonant. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  Bon Charge: Get 15% OFF all my favorite wellness products w/ code RICHROLL 👉 boncharge.com  On: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll AG1: Get a FREE bottle of Vitamin D3+K2 AND 5 free AG1 Travel Packs 👉drinkAG1.com/richroll Squarespace: Use the code RichRoll to save 10% off your first purchase of a website or domain 👉Squarespace.com/RichRoll Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

3 Feb 1h 57min

Win The Inside Game: High Performance Psychology, Busting Fitness Myths, & Getting Unstuck With Elite Coach Steve Magness

Win The Inside Game: High Performance Psychology, Busting Fitness Myths, & Getting Unstuck With Elite Coach Steve Magness

Steve Magness is a renowned performance expert and author of “Win the Inside Game,” who has dedicated his career to examining why we often calcify into patterns that no longer serve us.   This conversation explores how our modern obsession with achievement often leads to self-sabotage. Through the aperture of his journey from elite runner to pioneering coach, Steve offers a framework for sustainable excellence that emphasizes internal growth over external validation.   Steve reveals how social media hijacks our basic needs, why group identity threatens individual growth, and what it truly means to win the inside game.   This is a masterclass in moving beyond surviving to genuinely thriving. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  Pique: Get up to 20% OFF plus a FREE rechargeable frother and glass beaker with your first purchase 👉🏾 piquelife.com/richroll On: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll AG1: Get a FREE bottle of Vitamin D3+K2 AND 5 free AG1 Travel Packs 👉drinkAG1.com/richroll Rocket Money: Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money 👉 RocketMoney.com/RICHROLL. Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

30 Jan 2h 16min

The 5 Types of Wealth: Sahil Bloom On Why Time, Friends, Mind & Body Always Come Before Money

The 5 Types of Wealth: Sahil Bloom On Why Time, Friends, Mind & Body Always Come Before Money

Sahil Bloom is a Stanford athlete turned finance executive whose life took an unexpected turn when a friend's observation catalyzed a complete reevaluation of success. This conversation explores his perspective on wealth, which transcends traditional metrics to embrace a more expansive definition of abundance. We discuss his framework of the Five Types of Wealth, the power of tiny actions to reshape destiny, and how to deploy your attention toward what truly matters. He shares profound insights on nourishing relationships, differentiating between urgent and essential, and finding purpose through service. Sahil is wise beyond his years. Enjoy! Note: In celebration of Sahil's appearance on the podcast, we're giving away three signed copies of his transformative book. Subscribe to the newsletter at richroll.com/subscribe for a chance to win. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  Momentous: 20% OFF all of my favorite products  👉livemomentous.com/richroll On: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll Roka: Unlock 20% OFF your order with code RICHROLL  👉ROKA.com/RICHROLL Calm: Get get 40% off a Calm Premium subscription 👉 calm.com/richroll Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

27 Jan 2h 2min

Introducing Feel Better, Live More: The Secret To A Happy Life With Eliud Kipchoge (The World’s Fastest Man)

Introducing Feel Better, Live More: The Secret To A Happy Life With Eliud Kipchoge (The World’s Fastest Man)

Today I’m sharing an episode of Feel Better, Live More hosted by Dr. Rangan Chatterjee. In this episode, Dr. Chatterjee sits down with Eliud Kipchoge, the legendary Kenyan long-distance runner who became the first person to run a sub-two-hour marathon. Subscribe to Feel Better, Live More on Spotify and Apple Podcasts. Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

23 Jan 1h 43min

Dr. Rhonda Patrick On Why Exercise Fuels The Brain, How Microplastics Poison The Body, & The Science Of Fitness

Dr. Rhonda Patrick On Why Exercise Fuels The Brain, How Microplastics Poison The Body, & The Science Of Fitness

Dr. Rhonda Patrick is a renowned scientist, researcher, and the founder of FoundMyFitness. This conversation explores how exercise enhances brain function—upending old beliefs about lactate—while examining new research on microplastics’ accumulation in our bodies and practical ways to protect ourselves. In the process, Rhonda helps me understand my own relationship with exercise intensity and chronic exposure to environmental toxins. As always, Rhonda provides fascinating insights along with practical wisdom. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  Seed: Use code RICHROLL25 for 25% OFF your first order 👉seed.com/RichRoll Go Brewing: Use the code Rich Roll for 15% OFF  👉gobrewing.com Roka: Unlock 20% OFF your order with code RICHROLL  👉ROKA.com/RICHROLL Squarespace: Use the offer code RichRoll to save 10% off your first purchase  👉Squarespace.com/RichRoll Birch: For 27% off ALL mattresses and 2 free eco-rest pillows 👉BirchLiving.com/richroll Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

20 Jan 2h 46min

U.S. Surgeon General Dr. Vivek Murthy’s Final Prescription for America

U.S. Surgeon General Dr. Vivek Murthy’s Final Prescription for America

Vice Admiral Dr. Vivek Murthy is America’s Surgeon General, a visionary public health leader, and architect of groundbreaking initiatives addressing loneliness and youth mental health.   This conversation—likely his final interview in office—reveals how disconnection underlies our growing health challenges. We explore the parental mental health crisis, the impact of social media on youth, and his powerful parting prescription for America: choose community. While his recent landmark advisory on alcohol warning labels came after our recording, we delve into his vision for healing by rebuilding connection.    Dr. Murthy offers us medicine for what ails us. This one is special. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  On: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll AG1: Get a FREE bottle of Vitamin D3+K2 AND 5 free AG1 Travel Packs 👉drinkAG1.com/richroll This episode is brought to you by Better Help: Listeners get 10% off their first month 👉BetterHelp.com/RICHROLL Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

16 Jan 2h

Slow, Stop, & Reverse Aging: Peter Diamandis On Longevity Protocols, Lifestyle Medicine, & Optimizing Healthspan

Slow, Stop, & Reverse Aging: Peter Diamandis On Longevity Protocols, Lifestyle Medicine, & Optimizing Healthspan

Peter Diamandis is a renowned physician, futurist, and the founder of XPRIZE, whose paradigm-shifting work transforms our understanding of aging and human potential. This conversation delves into the duality of our longevity revolution: the simple, actionable tools accessible to anyone today, and the bold technologies that could reshape our future. From innovative diagnostics to organ regeneration, Peter details why this decade might fundamentally alter our relationship with aging. Along the way, we examine practical health strategies and the philosophical implications of extending human healthspan. Peter is the ultimate optimist. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  Momentous: 20% OFF all of my favorite products  👉livemomentous.com/richroll Go Brewing: Use code Rich Roll for 15% OFF  👉gobrewing.com LMNT: Get a FREE Sample Pack with any drink mix purchase👉drinkLMNT.com/RICHROLL OneSkin: Get 15% off with the code RICHROLL 👉oneskin.co Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

13 Jan 1h 57min

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