037 | How To Price Branding

037 | How To Price Branding

By the end of this episode, you’ll be armed with a 3-step process to effectively price your branding services to illustrate your true value by using the contrast principal and anchoring technique.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

Pricing branding services has never been more challenging in a world of low-cost design and DIY software.

In this video, you’re going to learn how to navigate your clients’ expectations and frame your services to demonstrate your value using the contrast principal.

First, you’ll learn what the contrast principal is, how it influences how we see things, and the benefits of using it in your pricing strategy.

Then, you’ll discover how the value ladder can be leveraged in your sales process and how leading with your high-ticket offer utilizes the anchoring technique.

Finally, you’ll see how the effects of contrast, frame your core offer so your client can see the true value in your branding services.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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029 | Get Paid For Brand Strategy

029 | Get Paid For Brand Strategy

When it comes to selling brand strategy, you need to understand how you can charge for it and the fee structure you should use.  In this episode, you’ll learn the different ways you can generate reven...

28 Okt 202012min

028 | Charge More For Branding

028 | Charge More For Branding

One of the most asked questions I get is “How do I get more clients?”, but the better question is “How can I charge more for my services?”.  In this video, you’ll learn 5 techniques you can take into ...

23 Okt 202010min

027 | Win New Clients

027 | Win New Clients

The #1 question I get asked when it comes to building a branding business is “How do I get more clients?” because every business needs revenue to survive.  👉 Learn more: ⁠https://brandmasteracademy.c...

21 Okt 202011min

026 | Market Your Branding Business

026 | Market Your Branding Business

When I first became a freelance brand builder, I was naïve.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  I had no idea how to build an actual business with processes that at...

16 Okt 202015min

025 | Strategic Brand Design Process

025 | Strategic Brand Design Process

Freelancers and graphics designers might know their brand design craft, but having a documented process is what builds design businesses.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-p...

14 Okt 202017min

024 | Time Management For Designers

024 | Time Management For Designers

So many entrepreneurs, solopreneurs, freelancers and designers struggle with managing their time effectively which ultimately sabotages their business..  👉 Learn more: ⁠https://brandmasteracademy.com...

9 Okt 202019min

023 | Graphic Designer Confidence

023 | Graphic Designer Confidence

Building a business is a lonely job and there are plenty of obstacles that lead to self-doubt.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  The power of the mind plays a cri...

7 Okt 202014min

022 | Make Money From Design

022 | Make Money From Design

As the old adage goes, in the design world, it’s either feast or famine. But most businesses don’t have the reserves to withstand a wave of famine for long.  👉 Learn more: ⁠https://brandmasteracademy...

2 Okt 202013min

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