045 | Brand Strategy Explained
Brand Master Podcast23 Dec 2020

045 | Brand Strategy Explained

By the end of this episode, you’ll have a clear and complete understanding of what brand strategy is and why it’s becoming increasingly important for brands and business owners.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll dissect brand strategy and separate it from brand and visual identity design. Then we’ll look at a 10,000-foot view of branding and uncover the science and psychology behind how brands connect.

Next, we’ll look at the deliverables of brand strategy including audience persons, competitive research, positioning and differentiation strategy, brand personality and tone of voice, and of course brand messaging and storytelling.

Then, step by step you’ll discover how brand strategies are developed, the chronological order of events, and the impact of brand strategy and brand management on brand awareness and the overall success of the brand.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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005 | Brand Strategy Case Study: Southwest Airlines

005 | Brand Strategy Case Study: Southwest Airlines

In this episode, we pull back the curtains on an iconic brand with this brand strategy case study of Southwest Airlines so you can use the strategies and techniques that have made them a success into ...

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004 | How To Create A Brand Strategy In 14 Steps

004 | How To Create A Brand Strategy In 14 Steps

So you’re building a brand, you want to do it right, so you want to know how to create a brand strategy right?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ In this episode, I...

29 Juli 202017min

003 | Brand Strategist Imposter Syndrome

003 | Brand Strategist Imposter Syndrome

By the end of this episode, you’ll hopefully have a few psychological shifts that will help you to overcome brand strategist imposter syndrome and help you realise your value and worth. 👉 Learn more:...

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002 | Critical Brand Strategy Elements

002 | Critical Brand Strategy Elements

In this episode of the Brand Master Podcast, you'll learn the 10 critical elements every brand strategy MUST have. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ These are the el...

21 Juli 202020min

001 | Welcome To The Brand Master Podcast

001 | Welcome To The Brand Master Podcast

Hi, I'm Stephen Houraghan from Brand Master Academy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In this episode, I share what you can expect from the Brand Master Podcast ...

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