066 | How To Name Your Brand

066 | How To Name Your Brand

By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land in the minds of your audience.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll learn the biggest brand naming mistakes that entrepreneurs and business owners make when naming their business and brand [and how to avoid them.

Next, you’ll learn why the name is more than a sentimental tag and the critical role it plays in your overall brand strategy.

Then, we’ll uncover the details behind the simple 7-Step Strategic Brand Naming Process.

Step 1: Know Your Audience

Step 2: Know Your Positioning Strategy

Step 3: Gather Positional Keywords

Step 4: Merge, Morph & Make Believe

Step 5: Quality Selection

Step 6: Check Availability

Step 7: Apply In The Real World

Once you’ve completed each step in detail, you’ll be well on your way to uncovering the perfect brand name for your business [or your client's business].

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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045 | Brand Strategy Explained

045 | Brand Strategy Explained

By the end of this episode, you’ll have a clear and complete understanding of what brand strategy is and why it’s becoming increasingly important for brands and business owners.  👉 Learn more: ⁠https...

23 Dec 202012min

044 | Brand Naming Principals

044 | Brand Naming Principals

By the end of this episode, you’ll have a set of 9 brand naming principals you can use in naming your brand, business, product, or service to increase the chances of your audience remembering you.  👉...

18 Dec 202013min

043 | What Is Brand Positioning

043 | What Is Brand Positioning

By the end of this episode, you’ll be crystal clear on what brand positioning is and how to articulate its value to clients and colleagues.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master...

16 Dec 202010min

042 | Identify Target Market

042 | Identify Target Market

As a brand builder, your job is to bring the business and the group of people who need it closer together but before you do, you need to know everything you can about that target market.  👉 Learn mor...

11 Dec 20209min

041 | Brand Strategy Process

041 | Brand Strategy Process

By the end of this episode, you’ll have a 14-step brand strategy process you can take into your business right now to build a strategic brand from scratch.  👉 Learn more: ⁠https://brandmasteracademy....

9 Dec 202013min

040 | What Is Target Market

040 | What Is Target Market

By the end of this episode, you’ll have a complete understanding of what a target market is so you can identify your audience and craft a brand message that resonates.  👉 Learn more: ⁠https://brandma...

4 Dec 20206min

039 | Brand Strategist Income Streams

039 | Brand Strategist Income Streams

Most freelancers spin their wheels selling their labor for hire and their time for dollars without ever growing. In this episode, you’ll learn 6 creative ways to offer your clients more, generate more...

2 Dec 202011min

038 | How To Speak About Budgets

038 | How To Speak About Budgets

Speaking about client budgets is not something they teach you in design school and most freelance designers struggle with it, but if you learn how, you can dramatically increase your conversions and r...

27 Nov 202010min

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