066 | How To Name Your Brand
Brand Master Podcast23 Feb 2021

066 | How To Name Your Brand

By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land in the minds of your audience.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll learn the biggest brand naming mistakes that entrepreneurs and business owners make when naming their business and brand [and how to avoid them.

Next, you’ll learn why the name is more than a sentimental tag and the critical role it plays in your overall brand strategy.

Then, we’ll uncover the details behind the simple 7-Step Strategic Brand Naming Process.

Step 1: Know Your Audience

Step 2: Know Your Positioning Strategy

Step 3: Gather Positional Keywords

Step 4: Merge, Morph & Make Believe

Step 5: Quality Selection

Step 6: Check Availability

Step 7: Apply In The Real World

Once you’ve completed each step in detail, you’ll be well on your way to uncovering the perfect brand name for your business [or your client's business].

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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005 | Brand Strategy Case Study: Southwest Airlines

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003 | Brand Strategist Imposter Syndrome

003 | Brand Strategist Imposter Syndrome

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002 | Critical Brand Strategy Elements

002 | Critical Brand Strategy Elements

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001 | Welcome To The Brand Master Podcast

001 | Welcome To The Brand Master Podcast

Hi, I'm Stephen Houraghan from Brand Master Academy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In this episode, I share what you can expect from the Brand Master Podcast ...

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