066 | How To Name Your Brand

066 | How To Name Your Brand

By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land in the minds of your audience.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll learn the biggest brand naming mistakes that entrepreneurs and business owners make when naming their business and brand [and how to avoid them.

Next, you’ll learn why the name is more than a sentimental tag and the critical role it plays in your overall brand strategy.

Then, we’ll uncover the details behind the simple 7-Step Strategic Brand Naming Process.

Step 1: Know Your Audience

Step 2: Know Your Positioning Strategy

Step 3: Gather Positional Keywords

Step 4: Merge, Morph & Make Believe

Step 5: Quality Selection

Step 6: Check Availability

Step 7: Apply In The Real World

Once you’ve completed each step in detail, you’ll be well on your way to uncovering the perfect brand name for your business [or your client's business].

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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021 | Freelance To Profitable Branding Business

021 | Freelance To Profitable Branding Business

So you’re a freelance designer who’s ready to level up an build a profitable branding business for growth and scale right?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Well,...

30 Sep 202015min

020 | Melinda Livsey: Marketing And Selling Brand Strategy Services

020 | Melinda Livsey: Marketing And Selling Brand Strategy Services

Learn how to market and sell brand strategy services and the brand strategist skillsets you need to develop.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In this chat on the...

23 Sep 202049min

019 | What Is A Brand Strategy Session [How To Plan Yours Effectively]

019 | What Is A Brand Strategy Session [How To Plan Yours Effectively]

In this episode, I’m going to break down a brand strategy session into the three phases so you can effectively structure and plan a brand strategy session with your clients.  👉 Learn more: ⁠https://b...

18 Sep 202011min

018 | The Deliverables Of Brand Strategy [The Definitive Guide]

018 | The Deliverables Of Brand Strategy [The Definitive Guide]

In this episode, I’m going to show you the three levels of brand deliverables and the 23 individual elements you need to consider.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/...

16 Sep 202020min

017 | How To Sell Brand Strategy in 6 Steps

017 | How To Sell Brand Strategy in 6 Steps

In this episode, I’m going to dissect a proven 6-step framework you can use to take control of the conversation and lead your prospect to your offer.  👉 Learn more: ⁠https://brandmasteracademy.com/br...

11 Sep 20208min

016 | Marketing vs Branding [The Strategic Difference]

016 | Marketing vs Branding [The Strategic Difference]

In this episode, I’ll define branding, then I’ll define marketing but you’ll only get a glimpse of the difference from those definitions.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-p...

9 Sep 20207min

015 | Mr. Matt Davies: How To Become A Brand Strategy Consultant

015 | Mr. Matt Davies: How To Become A Brand Strategy Consultant

In this chat on the Brand Master Podcast, Experienced brand strategist and consultant Matt Davies shares his lessons from his extensive branding career.    👉 Learn more: ⁠https://brandmasteracademy.c...

3 Sep 202049min

014 | How To Develop A Brand Personality [6-Step Framework]

014 | How To Develop A Brand Personality [6-Step Framework]

Want to know how to develop a brand personality with a proven 6-Step framework?  In this episode, I’m going to show you the steps to develop a realistic and relatable brand personality you can use to ...

2 Sep 20207min

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