097 | How To Sell Brand Strategy [With 5 Questions]

097 | How To Sell Brand Strategy [With 5 Questions]

By the end of this episode, you’ll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way that will convince them they need your help.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll meet Bob, the logo shopper who always asks “How much for a logo” and how you can turn this potential time-waster into a valued paying client.

Next, you’ll discover the most effective way to get entrepreneurs and business owners to shift their perspective from the idea that they need a logo design and open up to a new way of thinking.

Then, we’ll dive into the questions you need to ask that will help you to sell your brand strategy services.

By asking all 5 of these questions you’ll achieve 3 things

[1] You’ll Position Yourself As An Authority

[2] They’ll Question Their Logic

[3] They’ll value your response

This strategy will result in you shifting the conversation from logo design to brand strategy in a way that will make them want to hear what you have to say.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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069 | Brand Strategy Workshop Questions

069 | Brand Strategy Workshop Questions

By the end of this episode, you’ll have 10 effective brand strategy workshop questions you can use to take control of your client meeting like a pro-brand strategist.  👉 Learn more: ⁠https://brandmas...

2 Mars 20218min

068 | Profitable Branding Niche.

068 | Profitable Branding Niche.

In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcas...

27 Feb 20219min

067 | Branding ROI vs Marketing ROI

067 | Branding ROI vs Marketing ROI

By the end of this episode, you’ll know how to take control of the branding R.O.I. vs marketing R.O.I. conversation with your clients to illustrate the value of branding and increase their desire to i...

25 Feb 20216min

066 | How To Name Your Brand

066 | How To Name Your Brand

By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land in the minds of your audience.  👉 Learn more: ⁠http...

23 Feb 20219min

065 | Brand Personality & Authenticity

065 | Brand Personality & Authenticity

So what is brand personality & brand authenticity? How do they work together and how can you develop personality & authenticity for your brand?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

20 Feb 20218min

064 | Brand Promise vs Tagline

064 | Brand Promise vs Tagline

So, do you know the difference between brand promise vs tagline… or do you?  You see, these are two of the most misrepresented brand strategy tools today but if you use them incorrectly, you’re sabota...

18 Feb 202110min

063 | How Long Does It Take To Build Brand Awareness

063 | How Long Does It Take To Build Brand Awareness

So, what is brand awareness anyway and how do you go about building brand awareness for your brand?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  I’m going to show you how yo...

16 Feb 202110min

062 | Target Audience vs Target Groups

062 | Target Audience vs Target Groups

So, you’re building a brand and defining who it is you need to target. Is it a single large group of people? Is it multiple groups of people? And what is the difference between target groups vs target...

13 Feb 20214min

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