140 | What Is Corporate Branding? (Top Brand Examples)

140 | What Is Corporate Branding? (Top Brand Examples)

By the end of this episode, know what corporate branding is and how top brands leverage this strategy to enhance the reputation of their brands.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll discover what corporate branding is and how it differs from product branding or service branding.

Then you’ll learn why corporate branding is so important and how advertising and marketing spend on corporate branding can increase brand loyalty.

Next, we’ll look at a corporate branding approach from Nike and how their corporate branding compares to the branding of their products.

Then you’ll see another example of corporate branding through Apple and how they use corporate and product branding cohesively in their brand and marketing strategy.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

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053 | Brand Storytelling Examples

053 | Brand Storytelling Examples

In this episode, you’ll learn how the most loved brands in the world use brand storytelling in their content marketing and digital marketing with these brand storytelling examples.  👉 Learn more: ⁠ht...

22 Jan 20218min

052 | Brand Strategy Workshop

052 | Brand Strategy Workshop

In this episode, you’ll learn the two main brand strategy workshop approaches you can use in your branding agency and how to define the best approach for your business.  👉 Learn more: ⁠https://brandm...

20 Jan 202112min

051 | What Is Brand Architecture

051 | What Is Brand Architecture

In this episode, I’m going to explain what brand architecture is so you can leverage this brand strategy to provide structure and support growth.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-...

15 Jan 20219min

050 | What Is Brand Storytelling

050 | What Is Brand Storytelling

By the end of this episode, you’ll know what brand strategy is, why it’s the most effective communication strategy known to man, and how you can leverage it to make connections with your customers.  �...

13 Jan 20218min

049 | Brand Personality Examples

049 | Brand Personality Examples

By the end of this episode, you’ll have seen how 10 of the most charismatic and most loved brands in the world use brand personality and characteristics to connect with their audiences through human e...

8 Jan 202114min

048 | Brand Positioning Mistake

048 | Brand Positioning Mistake

By the end of this episode, you’ll know the #1 brand strategy mistake made by entrepreneurs, business owners, and professional brand builders so you can avoid it to position your brand effectively.  �...

6 Jan 20214min

047 | What Is A Brand Audit

047 | What Is A Brand Audit

By the end of this episode, you’ll know what a brand audit is, why it's an effective tool, and how you can use it to demonstrate your expertise and get more clients.  👉 Learn more: ⁠https://brandmast...

3 Jan 20217min

046 | Sell First Brand Strategy

046 | Sell First Brand Strategy

By the end of this episode, you’ll have a detailed 10-step technique you can use to sell your first brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’l...

25 Dec 20207min

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